Amazon is that company which is trying to diversify its investment, and that’s the main reason why it started to compete with GrubHub and Ubereats. Four years ago Amazon launched an online food delivery service called “Amazon Restaurants,” but it seems like nothing has gone as they planned. Now since the competitors are already beating amazon restaurant in food delivery, the tech giant company has decided to focus more on grocery shopping. Amazon owns Whole Foods, which is one of the top retail companies in the USA, and they want to focus more on grocery shopping than online food delivery.
Ubereats and GrubHub are already well-established companies which have tied up with many local restaurants for delivery of their foods. Online food delivery market has already got lots of competitors in it, which is a primary reason why Amazon found itself in a hard position to beat Ubererats, GrubHub, and Doordash. Many people in the US think that Amazon has a monopoly over many industries, but that’s not true. Except for e-commerce and cloud services, Amazon is still way behind than its competitors in other fields.
Recently Amazon become the world’s most valuable brand and has beaten Google and Apple to achieve this target. Still, there are many industries like online food delivery, space traveling where Amazon is trying to enter but failing at it continuously. Walmart, which is Amazon’s biggest rival, is capturing e-commerce market slowly, which might also become a significant problem for Amazon. The retail industry is already not performing well because of a lack of consumer demand in it. Now many experts think Amazon will have a bright future in terms of scope and competition. Amazon restaurant at first seemed to be working, but later company shut down its operations in Britain and other Europeans countries within a few years. Now they have finally decided to shut down Amazon restaurants in the United States of America also to save money and invest it elsewhere.