Bottled Water Market Technology Innovations are Outpacing Growth

Pooja Neharkar
Pooja Neharkar

Updated · Nov 3, 2022

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Bottled Water means water that is ready to drink and is completely safe. The most convenient way for the body to hydrate is through bottled water. Bottles can be found in many nearby supermarkets and retail stores.

According to a report by Market.us,” The Bottled Water Market size is expected to be around USD 565.40 Billion by 2032 from USD 282.82 Billion in 2021, growing at a CAGR of 6.5% during the forecast period 2022 to 2032.”

They further mentioned,” The Asia Pacific contributed for the largest revenue share, with 41.2% of the total in 2021. The region is expected to experience the fastest CAGR between 2023-2032. Market growth can be attributed to the increased demand for hygienic products.”

Market.us research team quoted,” The demand for clean, hygienic bottled water is growing due to increasing awareness about health issues such as gastrointestinal disease and contamination of drinking water. The growing demand for safe drinking water in many areas means increased product sales, product launches, and, thus, market growth.”

bottled water market value

The market participants purify the water to get rid of unwanted germs. Reverse osmosis is a method of purifying water. It also includes source monitoring, microfiltration, and other multibarrier sources.

In recent years, many products labeled alkaline, or electrolyte-rich products,  with additional hydrogen or oxygen have increased in popularity. Rising demand for nutrient-rich water results from consumers’ growing concern about their health and well-being.

The demand for nutrient-fortified water has increased in the homes of both working professionals and travelers. Consumers’ demand for high-quality, mineral-rich water will drive market growth. Market expansion is also expected to be facilitated by developing environmentally friendly packaging, flavored water with controlled components, and other market opportunities.

Between 2019 and 2020, Australia’s fastest-growing markets for Water were China ($437k), Hong Kong ($421k), and Japan ($339k). Australia and China have shared mutual investments in bottled water over the past two decades. Australia has invested billions in China, with China investing in more than 700 projects related to spring water in Australia. Today, unlike in the past, there is a high demand for quality products in China, including bottled water. This is due to a growing population of middle-class income.

China, with China investing in more than 700 projects related to spring water in Australia. Today, unlike in the past, there is a high demand for quality products in China, including bottled water. This is due to a growing population of middle-class income.

Another strategy used by manufacturers to differentiate bottled water products in order to offer customers premiumization. Premium brands are valued for their exclusivity and quality. Manufacturers can generate handsome revenues by leveraging premiumization.

It is important to evaluate bottled water quality on the market regularly. Many types of water are available on the market, locally produced and imported. It is essential to perform chemical, physical, and biological analyses to ensure water is safe for consumption. The market’s growth is likely to be impacted by environmental pollution due to plastic bottles and a lack of awareness about the health hazards associated with low-cost tap water.

The plastic used for making these bottles could contain harmful substances. Although many bottled water businesses have stopped using BPA-containing plastic, which can pose a danger to consumers, some plastic bottles still may contain potentially hazardous chemicals. This is the primary restraining factor in the Bottled Water Market.

BookWater, an Indian delivery-based startup, acknowledged the above restraining factors. BookWater is an IoT-powered water delivery platform that uses quality-based technology. Its QR code allows consumers to track the water quality and the number of times it has been recycled. Sensors in water stations can detect the quality of the water being used to fill the cans. Water can is tracked from the starting source of filtration through the distribution center and consumption place, along with the return phase and purification station.

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Pooja Neharkar

Pooja Neharkar

Hii! This is pooja, I work as a digital marketing associate. I am proud to be a part of the core SEO team. I am interested in industry research, content writing, and entrepreneurship. I am passionate about digital marketing in research and SEO.