Here are ways to use AI right now in your marketing program

Artificial intelligence, also known as AI, is a term that can be used to describe humanoid robots or a computer-generated all-knowing being. Don Cheadle’s character in Space Jam may be one example. Artificial intelligence, while it may seem far-fetched at first glance, is actually quite accessible.

In fact, almost everyone encounters some form of artificial intelligence daily. It is how you will receive product recommendations online. It is that magical skill that recognizes your voice and automatically moves spam emails into your Junk folder. If it suspects that you may be a victim credit card fraud, it will send you a text message.

Artificial intelligence is all around. It is making life easier. But what about AI and marketing?

For both small and large companies, there are many practical ways to apply artificial intelligence in marketing. In this article, we will discuss

• What is artificial intelligence in marketing?
• Examples of AI used in marketing
• How artificial intelligence can be used in marketing now

Let’s all take our (nonrobotic!) hand and learn about AI marketing together.

Let’s first look at some definitions. The definition AI means “intelligence demonstrated in machines, in contrast with natural intelligence displayed by people.” AI is basically the science and art of programming machines so that they can make precise predictions based on large numbers of data.

AI in marketing is the use of artificial Intelligence to market strategies, tactics, or practices.

AI in marketing often happens in:

1. Data collection
2. Data analysis
3. Creativity and curation
4. Product recommendations
5. Look for suggestions
6. Ad targeting
7. Chatbots on the Internet
8. Marketing automation

There are four basic types of artificial Intelligence applications that are used in marketing. These are voice, voice, augmented and machine learning.

Artificial intelligence in marketing is what you’re selling now, right? Great! How do you start? These are just a few of the ways that your company, regardless of its size or budget, can leverage artificial intelligence to power marketing.

1.AI and lead Management

Lead management is essential for any business. It will help you keep track your leads, move them though the sales channel, and identify which marketing strategies are most effective in driving those leads.

Many lead management systems utilize AI marketing to classify and categorize leads and automate tasks like follow up emails. They also record and analyze telephone calls to identify trends.

AI can help you gather and analyze data to improve your marketing. It will also free up time that you might have spent following up with leads or transcribing them. This allows you to focus more on converting those leads into customers.

2.AI & A/B testing

A/B-testing can have many advantages for your marketing campaigns. A/B test your campaign can help you find what resonates with your customers. This will allow you to improve your results and maximize your budget.

AI is used for A/B testing. This allows automated tweaks and tests to be created without the need to manually isolate variables and create test cases. The AI can then choose the most successful ad variant without you having any input and will run that one without your intervention.

This combination of AI/automation allows you to test different variations and pinpoint the factors that are most effective. The machine learning aspect of AI means that the AI will continue to learn which campaign is most successful and make recommendations based thereon.

3.Budget optimization and AI

A common problem that business owners and brands have to deal with is how to distribute their marketing budget across channels. This is often a lengthy process that requires many systems, reports, calculations, as well as manual labor to determine the budget mix. Then, when it is time to make any changes, you will have to repeat the process.

AI can be integrated in your marketing budget mix to allow for automatic optimizations. You can also automate bidding across channels by using one system.

Optimizing based on specific channel factors such as targeting or bid strategy can help you get the best results. This makes your crosschannel marketing much more efficient and simple to do.

AI and ad optimizations

Similar to A/B test, there will be times when you want to test different ad design variations in order to find the best results. You can achieve this by using AI for your design optimizations.

Each element in your ad’s design–color, fonts and call to action–can all be taken apart and assigned a score. An AI will also consider metrics like click through rate and engagement tracking in order to determine the effectiveness or need for any adjustments.

This can allow for small design changes such as changing the color of a button or calling-to-action, which can bring about meaningful results.

The copy has been updated, and a new photograph was taken using real people. The call-to action button is now much larger in the updated ad. However, click-through rates increased by 33% due to the image change. It’s all due to AI!

AI is a tool for creating experiences

What can you do to stand out in your market and make your company stand out? Marketing professionals believe that unique experiences are what will set your business apart from the rest. Customers can engage with you in meaningful and lasting ways that will help you stand out and gain more business. You can also build brand loyalty.

Every business and brand is not able to host mind-blowing experiences in person, like conferences featuring celebrities or customer appreciation events. But, it is possible to think creatively, and use AI in virtual reality and augmented reality to build experiences and connections with your clients, regardless of where they are.

St. Jude’s Hall of Heroes campaign. St Jude provides virtual reality technology that allows people to hear from childhood cancer survivors, their families, and to experience something they wouldn’t otherwise be able to.

There are many ways AI can be used in marketing to connect with your customers.