How the Cosmetics Market is Changing Our Views to Look at Beauty

Pooja Neharkar
Pooja Neharkar

Updated · Nov 2, 2022

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The new beauty care trend is stress care. Stress and its effects are cosmetics goals, including skin care products, hair care, and nutricosmetics. Although chronic stress has been a part of human life for thousands upon thousands of years, we have only recently come to terms with its causes.

According to, “The Cosmetic market is projected to grow by USD 473.31 Billion by 2032 with a compound annual growth rate of 5.4%. research team quoted, “The market is booming because of an increasing beauty consciousness among consumers and a growing preference for custom cosmetic products. Market growth is also driven by a significant rise in geriatrics and a growing focus on youthful appearance.

cosmetics market

Cosmetics are the products applied on the skin for beautifying, cleansing, and increasing attractiveness to the face and body. Demand for cosmetic products is increasing because awareness is rising among consumers about keeping their hair and skin in good condition. Currently, the use of organic cosmetic products is increasing and has made a revolutionary impact on the latest trends in the market.

Due to changes in routines, eating habits, and fluctuating sleep cycles, concerns about body and well-being are growing daily. Beauty products can affect the quality, cleanliness, and beauty of external body parts, which can make people look more attractive and healthier. These are just a few of the reasons for booming product demand among both younger and older generations. The product demand is expected to rise due to the growing popularity of sun care products, night creams for skin repairs, refreshing fragrances, and hair colors, among others.

Natural ingredients are becoming more popular due to their non-toxic and safe nature. Due to increasing awareness of sustainability, the demand for eco-friendly products will increase in the near future. This is due to increasing consumer awareness about the harmful effects of synthetic chemicals and their impact on the environment and health.

Due to social media’s growing influence, rapid urbanization, and increased per capita income, people are more willing to spend money on unique and premium products. Manufacturers have lucrative opportunities for expanding their product range and consumer base thanks to e-commerce.

To attract customers, cosmetic manufacturers are also focusing on personalization and digitalization. L’Occitane Group’s new personalized skincare system, “Duolab,” was launched in February 2020. It uses an artificial intelligence-powered countertop device. This device can diagnose an individual’s skin condition and provide a personalized face care solution using freshly blended cream.

Vegan cosmetics are in high demand due to the increasing acceptance of veganism and growing concerns about the health effects of petroleum-based products. Vegan cosmetics are organic beauty products made using plant-based extracts and environmental-friendly derivatives. This is why many brands have teamed up with dermatologists to create the best cosmetics products. This will help fuel the market’s growth. Consumer preference is shifting to vegan products, which do not contain any ingredients derived from animals. Manufacturers also strive to provide sustainable packaging solutions such as paper-based and degradable options. This helps them attract more customers and reduce their carbon footprint.

According to India Brand Equity Foundation (IBEF), India’s personal care and grooming market will reach USD 20 Billion by 2025 due to rapid urbanization, rising disposable income, and changing lifestyles.

 According to a survey, the average American consumer spent approximately USD 190 annually on cosmetics in 2019. With a desire to look good, the consumption patterns of young people have changed. This will drive cosmetic products and personal care products. The global cosmetics market is expected to grow due to the increasing number of young people, increased adoption of social media platforms, and the easy availability of products worldwide.

Cosmetic products contain several synthetic chemicals, such as preservatives, pigment molecules, and other additives, which can have serious side effects on the body, such as allergic reactions, the formation of black patches, acne or discoloration, and others. This can be attributed to the continuous deposition of toxic chemicals in the body due to prolonged exposure to these products. Therefore, rising customer awareness regarding the adverse effects of cosmetic products is expected to restrain the cosmetics market growth.

Europe offers more opportunities for natural cosmetics market participants, despite the EU’s ban on 1300 chemicals in cosmetics. The region has seen an increase in natural cosmetics production due to strict laws that require manufacturers to prove product safety.

A significant increase in the beauty industry in developing countries in the Asia Pacific, in line with the increasing momentum of organic makeup in ASEAN, is expected to open up a wide range of opportunities for key players within the natural cosmetics market. concludes with,” These global trends and predictions are fascinating and offer great opportunities for the cosmetics industry to innovate and surprise consumers. There is a rising epidemic of skin conditions. These include irritation, make, and the occurrence of blue light from the excessive use of computers, screens, and phones. This has led to a loss of radiance as well as an increase in dark spots. These skin conditions are hoped be treated with new biochemical and other innovative technologies.”

Pooja Neharkar

Pooja Neharkar

Hii! This is pooja, I work as a digital marketing associate. I am proud to be a part of the core SEO team. I am interested in industry research, content writing, and entrepreneurship. I am passionate about digital marketing in research and SEO.