Sweetening agent is an alternative to sugar, used as food additives and provides a sweet taste to the food. Sweetening agent is one of the substance such as sugar, saccharine or other low-calorie synthetic products widely used in food, beverages, medications, etc., Majorly sweetening agent is made of sugar obtained from sugar cane or sugar beet. Various types of sweetening agent available in market such as coconut sugar, maple syrup, honey etc. play a major role in increasing shelf-life of food product. Natural sweetening agent is processed by plants such as sugar cane, agave cacti, coconut palms, sugar beets, maple trees, and corn. The sweeting agent also helps to prevent osteoporosis and reduce harmful effect of artificial sweetening agent.
Increasing adoption of sweetening agent in daily food and healthcare industry, due to its health benefits such as, reduce blood sugar in diabetic patients. In addition, increasing preference for sweeteners such as high-intensity sweeteners and low-intensity sweeteners in food & beverage industry, owing to rising incidence of cardiac arrest and diabetes among the individuals across the globe. An increasing number of a production & consumption of diet carbonated soft drinks and low-calorie foods, owing to rising concerns related to health has a positive impact on growth of the global market. Furthermore, rising adoption of stevia extracts high-intensity sweetening agent in food & beverage health products fuels the market growth. Technological advancement and innovative product development for sugar substitutes are factors supporting growth of the target market in the near future.
However, comparatively high cost of sweetening agent than normal sugar is a factor hampering demand for sweetening agent which may restrain growth of the target market.
Sweetening agents such as high-intensity sweetening agent and low-intensity sweetening agent are different types. Sweetening agent is categorized on the basis of sucrose that is natural sweetening agent and artificial sweetening agent. Shifting preference towards natural products is a factor augmenting demand for natural sweetening agent as compared to artificial sweetening agent. The sweetening agent are widely used in various applications such as food and beverages, pharmaceuticals, and others.
Increasing adoption of natural sweeteners in Asian food products such as pickles and flavored sauces and other food products is proliferating demand for sweetening agent and dominating the global market in terms of revenue. In addition, growing population, coupled with high disposable income in countries such as India and China are anticipated to increase demand for sweetening agent in the Asia Pacific region. North America is the largest stevia consuming region which has a positive impact on the global sweetening agent market. Increasing investment for innovative product development and technologies to provide cost-effective product, and better quality natural sweeteners in the US and Canada are factors augmenting growth of the target market in countries in this region.
Some of the key players of sweetening agent market include Carl Kuhne KG (GmbH & Co.), Castelo Alimentos S/A, Aspall Cyder Ltd, White house foods, Spectrum Organic Products, Higher Nature Limited., Vitane Pharmaceuticals, Kraft Heinz, Bragg Live Food Products, and Swanson Health Products, Solana Gold Organics, Amfac (American Garden), Mautner Markhof Feinkost GmbH, GNC holdings inc, Eden Foods, Pompeian, NutraMarks, Eden Nuganics, and Viva Naturals.