Innovations in the Camping Tent Market Are Outpacing Growth, says Market.us

Camping has been a great way to reconnect with nature, get in touch with its roots, and truly experience the world. To pitch a tent, you no longer need to place a central pole and then spread a breathable material over it. The camping tent market has evolved, nowadays many tents are available in different sizes and shapes, each with specific features.

According to the study by Market.us, “The Global Camping Tent Market is expected to grow at a CAGR of roughly 6.5% over the next ten years and will reach USD 5.26 Bn in 2032, from USD 2.8 Bn in 2022.”

Anurag Sharma, a senior research analyst at Market.us, said, “With hectic routines and fast-paced lifestyles consumers feel the need for outdoor recreational activities. This is one of the major factors contributing to the growth of the Camping Tent Market.”

He added,” The rising awareness about product innovations using advanced technology like water resistance, inflatable, etc have presented more lucrative opportunities for growth in this market. Along with this, governments are presenting policies to improve the outdoor economy, which complements the growth of the Camping Tent Market.”

A camping tent is a temporary shelter comprised of durable materials draped around a structure and secured with ropes or poles. It is primarily used for outdoor recreational activities like hiking and camping. Along with accommodation, camping tents are also used for storing luggage. A large variety of fabrics, pole types, colors, and styles are available which can be personalized as per customer’s requirements.

The current trend is adding lavish resources which enhance the campaign experience and ensure safety and comfort. Amenities like screened porches, awnings, curtains, and space dividers are added. Some also have a place to sleep away from insects and out of the shower.

New tent manufacturers are innovating their product range by making use of unique fabrics in order to differentiate the range of their products. The demand for camping tents remains dynamic as the number of people participating in camping activities remains high. As the number of consumers increases more and more players will emerge. In this case, product differentiation would be the key aspect of gaining a competitive advantage.

Sustainability prevails as one of the key megatrends in any business. Most manufacturers depend on recyclable materials, climate neutrality, and circular economy in the manufacturing process of their products. An ideal example of a composable trend would be Nordisk. The company prepares its campaign tents from bamboo, jute, sisal, coconut fiber, shells, and cotton coated with beeswax.

It is necessary that we should enjoy nature without disturbing and spoiling its balance. Green camping is where the tent producers should focus their attention. For many brands, going green offers a new level of desirability for the consumer and opens up new ways to gain more profit.

In the last few years, modern camping equipment has come to rise by integrating with the latest technology. The high competition has compelled the players in the market to innovate. Things like ultra-compactible equipment, stoves that can charge phones through USB, water-repellent sleeping bags, etc have been developed.

The fastest-growing tech trend currently is hydrophobic materials. These are the materials that can repel liquid up to a great amount. Camping brands like L.L. Bean and Eddie Bauer have sleeping bags and other gear which are made with water resistance internals and externals.

Nomads and soldiers used tents as mobile homes in the past. However, they are now more commonly used for camping and emergency shelters. Tents are used for hiking, camping, trekking, mountaineering, and other recreational camping activities. As more outdoor activities are performed worldwide, the demand for camping tents grows. This creates a unique market for camping tents.