Major Manufacturers Staying Ahead of Cutting-Edge Mattress Market Trends By Integrating Advanced Practices, says Market.us

Increasing customer interest in healthy and hygienic sleep habits growing demand for mattresses market. Mattresses made of spring coils, latex layers, polyurethane foam, thermagel, etc., offer some benefits to the user. 

According to market.us, “the mattress market is projected to grow by USD 68.48 Billion by 2032 with a CAGR of 6.63%.”

Anurag Sharma, the senior research analyst at market.us, said, “Increasing customer demand for organic and natural mattresses is one of the revolutionary trends in the mattress market. Customer demand for organic products is significantly increasing. Now manufacturers are integrating with the latest tech to offer various types of organic mattresses made from hypoallergenic materials.”

Also, customer preference has shifted toward organic mattresses because of awareness about the harmful effects of synthetic mattresses to avoid health issues.

Real estate development-related government policies and a rise in disposable income resulted in homeownership rates, and it supported the mattress market growth.

The Organisation for Economic Co-operation and Development (OECD) reports that the average annual disposable income growth rate was more than 2% in 2019. Government initiatives are making housing more affordable. The tourism sector is also thriving due to the rising disposable income. This positively impacts the hospitality industry and increases demand for mattresses.

According to the Organisation for Economic Co-operation and Development (OECD), the average annual growth rate of disposable income, of over 2%, in 2019 globally, and government initiatives are making housing affordable. Furthermore, the increasing disposable income drives the tourism industry, thereby positively impacting the hospitality sector and increasing the demand for mattresses.

Over the past decade, Customizable mattresses have emerged as a key trend. It gives products to the customer of a variety of predetermined options, including design, firmness options, height, and toppers. Prominent industry players have introduced innovative products to achieve a more significant brand reputation. In July 2020, Sheela Foam Ltd., an Indian firm, launched its brand new Cocoon Mattresses under the Sleepwell brand.

Today, people are more comfortable buying things on the internet. This is changing how people view durable consumer goods such as mattresses. In March 2019, internet penetration worldwide averaged 56.8%. The companies sell directly to consumers and eliminate the need for middlemen. They also control costs by avoiding showroom fees and sales commissions. 

The online mattress retailer has tried to counter consumer anxiety about buying a damaged or unsuitable product. They offer free returns within a three-month window. This is proving to be a success, as the online mattress market is expanding.

Due to increased demand for high-quality mattresses around the world, the global mattress market will grow at a significant rate. Market players are developing advanced mattresses due to increasing awareness of the quality of sleeping mattress materials. Manufacturers are investing in advanced technology and better materials to provide a better sleep experience for their customers. 

Companies are focusing on natural materials to manufacture mattresses due to the rising demand for organic and natural mattresses. Companies must also focus on using online platforms to increase their sales. This strategy will also help companies keep up with market trends.

The changing and constantly evolving competitive landscape is putting new and potential industry players under pressure. Domestic and international brands compete principally for product quality and durability. A longer product life span is another factor that influences consumer purchasing decisions in both online and offline stores. The average product life expectancy is between seven and ten years.