Shea Butter Sales Surge as Consumers Chase Effective Skincare Practices, says Market.us

Aditya Deshmukh
Aditya Deshmukh

Updated · Jan 27, 2023

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Shea butter, a valuable plant fat from the Shea tree, is rapidly rising in popularity for cosmetics, personal care products, and food items. Shea butter is becoming increasingly popular due to its unsaturated fatty acids composition and the potential utility of its portion in cosmeceutical pharmaceutical and nutraceutical applications.

According to the latest report by Market.us,” The global shea butter market is expected to grow at a CAGR of roughly 6.9% over the next ten years and will reach USD 6.26 Bn in 2032, from USD 3.21 Bn in 2022.

shea butter market growth

The fast-growing shea butter market offers exciting growth opportunities for competitors. A recent report by Market.us highlights some key strategies companies can adopt to benefit from the latest industry trends.

The report highlights the key trends that will shape the shea butter market from now on by giving information on the size of this fast-growing market development, drivers, trends, and which regions and segments are most important.

Anurag Sharma, a senior research analyst at Market.us, said,” Shea butter is a great base for cosmetics due to its exceptional melting properties, smooth spreadability, and therapeutic properties. There is an increasing demand for shea butter in the cosmetics and personal care sector due to a wide range of product innovations and consumer needs. This is what is driving demand for shea butter.”

Shea butter can now be extracted using modern extraction techniques. They can also extend the shelf-life of their products to meet customer expectations by using better preservatives. This has fueled demand over the past few years. Personal care companies that invest in shea butter avoid synthetic ingredients to increase their appeal to customers.

The cosmetics industry has recently been diversifying its use of shea butter due to the growing consumer demand for products that offer multiple benefits and nourishment. The body care market has experienced strong growth year-over-year due to new product formats and packaging innovations. But shea butter has been a staple in the bathroom for decades.

Shea butter is high in vitamins A, E, and minerals. It’s a moisturizing emollient. Shea butter is not as comedogenic as cocoa butter. This means it can be used in facial moisturizers for all skin types.

Demand for this market is driven by increased online beauty purchases of premium and new cosmetics, social networking, and the rise of middle-class income groups. Market growth is expected to be driven by the growing popularity of diet products made with shea butter parts among millennials. The pharmaceutical industry will see an increased demand for shea butter due to its anti-inflammatory, lower cholesterol, and arthritis properties.

Shea butter, a versatile ingredient with many applications in cosmetics, is very popular. European cosmetics markets are seeing an increase in demand for shea butter. It is seeing a growing demand for organic and natural cosmetics. The demand for shea butter in Europe is expected to continue rising.

The global shea alliance estimates that approximately 300,000 tonnes of shea were imported to Europe in 2020. Ghana is the world’s largest exporter of unrefined shea butter and has 94 million shea tree trees, producing approximately 60,000 tonnes of shea nuts per year. Ghana is also home to the most advanced shea processing industry.

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Aditya Deshmukh

Aditya Deshmukh

I am Aditya, I have more than 2 years of experience in Digital Marketing as well as in Industry Research I am workimg for core SEO team My core focus areas include: SEO, Web Analytics,Industry Research and find Industry build their brands through useful, well-designed marketing strategies. Digital marketing is my passion & I love what I do, I breathe it. I want to explore more, learn more, and try different tools.