Sufficient Amounts of Probiotics Improves Health in Multiple Ways, says

Akash Pasalkar
Akash Pasalkar

Updated · Mar 1, 2023

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The growing consumer desire for preventive health and the availability of high-quality probiotic strains are driving this market. Consuming enough probiotics in sufficient amounts can have beneficial effects on our bodies, such as improved gut health and reduced inflammation. 

Probiotics play a significant role in preventative healthcare; they help prevent illness occurrences and strengthen the immune response.

According to, “The Probiotics Market is projected to reach a valuation of USD 133.47 Billion by 2032 at a CAGR of 7.9%, from USD 62.4 Billion in 2021.” 

Probiotics Market Growth 2022-2032

Asia Pacific is expected to dominate the global market, with a revenue share exceeding 40.0% by 2021. Thanks to global players’ aggressive strategies, this region is seeing an unprecedented rise in consumer awareness.

The overall growth is being spurred on by strong demand from countries such as Australia, China, and India. These regions are expected to experience strong regional market expansion due to their growing populations and rising disposable income levels.

Anurag Sharma, a senior research analyst at, said, “Over the forecast period, market growth is anticipated to be driven by increasing awareness about preventive healthcare.”

Preventive healthcare is about creating a healthy lifestyle through nutritious eating and regular exercise. Many factors have contributed to this rise in awareness regarding preventive healthcare, such as increasing disposable income, improving standards of living, and an aging population. 

Furthermore, access to information online about preventive healthcare has made it easier than ever for people to stay informed.

The U.S. market is unique in that it offers probiotics tailored specifically for certain demographics. Regional players can leverage these niche markets to broaden their product range and maximize resources. 

Over the next few decades, demand for probiotic-based foods, beverages and dietary supplements will increase significantly in America.

Regulations in the U.S. regarding probiotic use (in nutraceuticals, nutritional supplements and infant formulas) are stringent and will pose a challenge to regional market players. 

As a result, innovation in probiotic products for baby boomers has been relatively stagnant; however, in 2020 204 probiotic-based items were launched across the country.

Due to the COVID-19 pandemic, there was a surge in demand for immune-boosting foods and supplements. Probiotics are well known for their immune-enhancing abilities; they offer strong protection against gastrointestinal pathogens while stimulating natural antibody production within the body.

According to a survey by Natural Marketing Institute, probiotic consumption saw an exponential rise in 2020. The U.S. saw a 66% increase in probiotic consumers while Italy experienced a 188% surge. 

China however experienced the biggest spike in users with a 108% increase from May 2019 compared with previous six months – further fuelling market expansion for probiotics in 2020.

The probiotic food and beverage segment dominated the global market in 2021 with a revenue share of 75.0%. This market can be divided into three segments based on product: probiotic food/beverages, probiotic diet supplements, and animal feed probiotics. 

Food items can be further divided into dry, wet, dairy, gluten-free baked foods fermented foods non-dairy while dietary supplements were divided into nutritional supplements infant formula specialty nutrients food supplements, etc., each having more than 75.0% share.

Probiotics have long been used to boost the nutritional value and flavor of baked goods, and there are now a wide variety of products on the market such as probiotic muffins and nutritional bars. 

With increasing awareness about preventive healthcare awareness in recent years, these probiotic-infused baked goods have seen an uptick in popularity.

Consumers are increasingly turning towards natural remedies for various health problems, and probiotic dietary supplements are becoming more and more popular. Probiotics offer an alternative to pharmaceutical solutions and can be used for treating conditions such as gastrointestinal problems, gut health, and immune strengthening. 

Furthermore, growth will be further stimulated by the introduction of novel delivery methods like chewable products, fizzy powders, and gummies.

In 2021, hypermarkets/supermarkets dominated the global market, accounting for over 30% of revenue. The distribution channels used were: hypermarkets/supermarkets, pharmacies/drugstores, specialty stores, online stores, and others – with hypermarkets/supermarkets being one of the preferred channels to buy protein-based supplements due to their convenience and multiple brand availability. 

This segment is forecast to grow further during this forecast period as consumers become more selective when selecting probiotic products due to a wider selection available through these retail channels.

Probiotics can also be purchased online. The convenience of shopping from home, the availability of various products, and the freedom to select quantity and delivery time that works best for customers have all had an effect on their buying habits in recent years. 

The industry has seen a marked growth in pharmacies, fitness centers, and related distribution channels over time; this trend is expected to continue throughout the forecast period.

Probiotics Market Key Players:

  • Arla Foods, Inc.
  • BioGaia AB
  • Chr. Hansen Holding A/S
  • Danone
  • Danisco A/S
  • General Mills Inc.
  • i-Health Inc.
  • Lallemand Inc.
  • Lifeway Foods, Inc.
  • Mother Dairy Fruit & Vegetable Pvt. Ltd.
  • Kerry
  • Nestle S.A.
Akash Pasalkar

Akash Pasalkar

My name is Akash Pasalkar, A computer science engineer by qualification and a Digital Marketer by profession.. And I am passionate about SEO and Content Writing.