The Demand for Frozen Pizza Sales Soar as Consumers Look for Convenient Meal, says Market.us

Pizza is an Italian-origin food that consists of flat, round bread baked with cheese and topped with meat, fish, or vegetables. Frozen pizza is quicker than a traditionally baked and is considered ready to eat. It is also a typical fast food item in developed regions like North America and Europe. Frozen pizzas are considered premium food products.

According to the latest report by Market.us,” The frozen pizza market was expected to be worth around USD 32.8 Billion by 2031 from USD 21.78 Billion in 2021, growing at a CAGR of 4.4 % during the forecast period 2021 to 2031.“

Anurag Sharma, a senior research analyst at Market.us, said,” Due to the increasing popularity of local pubs, the global frozen pizza market is experiencing growing consumer demand for convenience food and medium-sized products.”

The fastest-growing segment will be medium frozen pizza, growing at 4.8% annually between 2023 and 2032. Due to the rising popularity of house parties among young people and the working class, the product has new opportunities in the global market. It is also popular in the retail food service sector.

It is made with yeasted dough, Vegetable topping and prepared in a freezer. Many households have adopted frozen pizza as a mainstay. Online shopping is the best distribution method.

People forced to evacuate due to the pandemic also relied on frozen pizzas from online retailers. Online retail provides door-to-door delivery because of the hectic nature of modern life. This unique marketing campaign has made frozen pizza extremely popular. People ate more at home after the COVID-19 crisis, which increased frozen pizza sales. This industry is predicted to grow over the next decade due to companies’ knowledge of consumer preferences regarding frozen pizza pricing and frequency.

Market.us recently reported that China would account for more than 41.9% of the East Asia Market by 2021. The Chinese economy has experienced a steady growth rate for more than 20 years, thanks to its continued gains in industrial output, exports, and imports.

Frozen pizza is perceived as less healthy and has a high amount of salt and preservatives. This perception will likely hinder the market growth. The plant-based product industries are constantly developing new products that could hamper the market growth for frozen pizzas with non-vegetarian toppings. A lack of freezer capacity in rural areas will likely affect the frozen pizza industry.

Classic toppings like pepperoni and sausage still reign supreme, but consumers are also increasingly interested in new varieties.

For Instance, Frozen pizza category leader DiGiorno, a Nestle USA, Inc. brand, Arlington, Va., refreshed its offerings this year by introducing three breakfast pizzas: Eggs Benedict Inspired, Sausage and Gravy, and Cinnamon Roll. The pizzas are made with a croissant crust and are meant to be enjoyed at any time of the day.

Millennials have been identified as core purchasers of frozen pizza. Their busy lifestyles, which now include balancing careers and families, make convenient meal solutions a priority. Since this is also the foodie generation, smart manufacturers are using taste and nutrition innovation to get this demographic’s attention.

Nutrition innovations in frozen pizza include the high protein pizza, such as Quest Thin Crust Pizza. With crusts containing whey and milk protein isolates, Quest pizzas deliver a whopping 27 to 30 grams of protein per serving. 

For Instance, Real Good Food Co. chicken crust pizzas serve up 25 grams of protein thanks to a unique chicken breast and parmesan cheese crust. Custom nutrient premixes quickly fortify any pizza crust with more protein or other nutrients for an eye-catching nutrition label.

Travel, digitalization, and rising globalization drive consumer interest in international cuisine. This is a key factor in the increased demand for international cuisine. It is becoming easier for the industry to produce healthier and more delicious snacks than traditional snack options.

Pizza is great for children because it’s easy to eat and provides light meals. Because of its versatility and the ability to be tailored to one’s liking, frozen pizza is a popular choice. Large skillets are an excellent option for those who like a crispy crust. These pizzas can be heated in the oven or toaster to make them suitable for all. Pizza is an excellent way for parents to provide healthy options for their children.