Video Content Creation Increases the Demand for Action Cameras, Says Market.us

Digital transformation and IoT implementation emphasize creating an ecosystem of interconnected devices.

The increased sales of Ultra HD versions in the last few years have accelerated the demand for 4K resolution cameras. In the next few years, 4K technology adoption is expected to outpace Ultra HD technology demand.

Market growth is being aided by the growing use of social networking platforms to share live videos, pictures, and other promotional and marketing activities. India and China, both developing countries, are seeing a growing trend in social media use by their citizens.

According to Market.us’ research,” The action camera market size was valued at USD 5.29 Billion in 2021 and is projected to reach over USD 8.78 billion by 2032, expanding growth at a CAGR of 5.2% from 2021 to 2032.”

Anurag Sharma, a senior research analyst at Market.us, said,” The key drivers of action camera demand are extreme sports events, holidays, seasonal cycles, and music festivals. The demand for action cameras is also being driven by the increasing popularity of professional sports and outdoor adventures. However, technological advances in consumer electronics like the inclusion of AI or VR techniques in cameras are contributing to their growth.”

Major factors driving this market are the growing popularity of social media platforms and a significant rise in video content creation and consumption via platforms like YouTube. Social networking sites like Instagram, Facebook, and Twitter are growing in popularity. Users also notice the trend of sharing photos or videos with their friends and followers. People are more inclined to upload high-quality and artistic videos.

An increasing number of vendors will accelerate the market. This field is witness to a steady stream of innovations, including the widespread use of smart devices, sensor miniaturization and portable sizing, and additional features such as Wi-Fi connectivity capabilities and Wi-Fi connectivity. The targeted market has seen a positive rise in sales. This will likely fuel market growth.

Market growth is expected to be positively impacted by the evolution of the consumer electronics industry, including the miniaturization or use of smart devices and the extensive use of these gadgets. The demand for features like portability, convenience, and compact size has driven market growth.

Action cameras allow for first-person perspectives, which give viewers a unique view of sports such as surfing, rock climbing, or skiing. Action cameras are increasingly popular in the international market.

Smart cameras can be used in many real-world situations, including in games and toys, industrial machine vision, video surveillance, human-computer interfaces, and robotics. Market growth is driven by the increasing popularity of action cameras for outdoor adventures, action photography, and travel vlogging. Outdoor adventure activities like trekking, climbing, ice skating, and underwater diving are becoming increasingly popular and driving the demand for action cameras.

Due to its many benefits over standard point-and-shoot or DSLR cameras, the market for action cameras will grow significantly. It can record 4k videos with no hassle and is compact in size. It can also be used as a car dashcam.

Insta360 launched the One R Convertible Action camera in January 2020. It’s waterproof and can be used to capture 360 degrees. Indirectly market growth has been accelerated by the rising prominence of social media marketing. Popular brands such as Snapchat, Zomato, and Google use social media platforms for advertising. Some brands work with content creators and social media influencers in order to endorse their products. As a result, companies are investing more in advertising their products and brands across social media platforms. This indirectly increases the participation of the public on these platforms, which in turn boosts the growth of the action camera market.