Amazon was the big winner from 2021’s Black Friday and Cyber Monday sales

Tajammul Pangarkar
Tajammul Pangarkar

Updated · Dec 30, 2021

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If you bought something on Black Friday or Cyber Monday, maybe a little Christmas present, you definitely weren't alone in 2021. Millions of people took advantage of the sales bonanza this year, receiving big deals on loads of things in return. 

To help make sense of how huge the occasions are, TechRadar Pro commissioned a survey one OnePulse, which asked 500 respondents some questions about the festivities. 

Amazon is the winner and it's not even close

According to our survey, carried out by OnePulse, of the 500 respondents a whopping 34.6% bought items from Amazon, the largest group, followed by those who did not participate (33.4%), bought from a high street retailer (14.6%), or bought from Wish, Aliexpress, Shein, or elsewhere (17.4%). 

In terms of sourcing the deals, respondents were more divided: 29% went straight to the store (on or offline); 22.6% used Google; 11% used promotional emails; 8.4% used WhatsApp; 6.4% used Facebook and/or Twitter; and the remaining 22.4% did something else entirely. 

But were all of the deals worth it? 30.6% were either very or somewhat happy; 30.4% were ambivalent; 22.4% were either very or somewhat unhappy; and 16.6% had no opinion at all. 

Source Link Amazon was the big winner from 2021’s Black Friday and Cyber Monday sales

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Tajammul Pangarkar

Tajammul Pangarkar

Tajammul Pangarkar is a CMO at Prudour Pvt Ltd. Tajammul longstanding experience in the fields of mobile technology and industry research is often reflected in his insightful body of work. His interest lies in understanding tech trends, dissecting mobile applications, and raising general awareness of technical know-how. He frequently contributes to numerous industry-specific magazines and forums. When he’s not ruminating about various happenings in the tech world, he can usually be found indulging in his next favorite interest - table tennis.