High-Flying Global Yoga Mat Market Gets a Boost From Rising Health Awareness

Aditya Deshmukh
Aditya Deshmukh

Updated · Jan 20, 2023

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Yoga mats are specifically designed to be used for stretching and Yoga. The global yoga mat market has been growing due to increased health consciousness. They can prevent energy loss and keep the body warm and active during exercise. They are ideal for Yoga stretching and preventing injuries. Manufacturers are now focusing on newer benefits for yoga mats to provide high levels of comfort and relaxation.

According to the latest report by Market.us, “In 2018, the yoga mat market was valued at $13.3 billion. It is expected to grow to $23.2 billion by 2026. The CAGR for 2019-2026 is 7.1%.

yoga mat market growth

Yoga mats are made specifically to stop limbs from sliding while you practice Yoga. Yoga mats used to be mostly made from rubber. Modern mats can be used for energetic Yoga and are made from rubber and plastic. The parsvottasana is a lateral stretch position that aligns the foot angles of the standing asana series feet with the 45-degree angled lines. The square in the middle is where you will find asanas that align with the Tadasana Mountain Pose. It helps to keep your legs straight for standing asanas.

Anurag Sharma, a senior research analyst at Market.us, said, “The rising popularity of Yoga is the main driver for the Yoga Mat Market’s expansion over the forecast period.

According to global yoga insights, Yoga is one of the most sought-after wellness activities. According to the Worldwide Survey of Fitness Trends for 2022, Yoga was one of the most popular “hottest wellness trends.” A flurry of Yoga enthusiasts has resulted in people buying yoga mats and exercise mats. Due to Yoga’s increasing popularity, the market share will likely grow.

The unpredictable costs of natural substances limit the market growth for yoga mats. It is crucial to realize that the mat market depends on crude oil prices. Oil is aware of the fact that its expenses will fluctuate. The incomes and profits of businesses are affected by fluctuating product prices. The fluctuating oil prices have affected many organizations, including retailers and plastics producers like Polyvinyl Chloride. Providers of natural substances seek to make a profit. 

Manufacturers of yoga mats, and OEMs, are focused on increasing their costs. Even though they have to endure misfortunes and a shrinking clientele, it is what they do. Unpredictability in unrefined materials costs is limiting the Yoga Mat Market.

To increase the product’s value, companies add innovative features and designs. Yoga Design Lab has introduced the Infinity Mat, a new type and style of yoga mat. This cushion is ideal for Yoga and fitness. It’s made of natural tree rubber and is biodegradable. This product delivers professional-level performance. 

New opportunities are available in the Yoga Mat Market using eco-accommodating, biodegradable material. As yoga fans incline toward spending on solid, agreeable, and climate-well-disposed items and administrations, influential organizations are zeroing in on using parts that administer low fossil fuel by-product levels during the assembling. 

In addition, strict unofficial laws in different areas have encouraged makers to invest resources in climate-friendly parts for making yoga mats. To comply with strict unofficial laws, yoga mat makers are shifting their focus from PVC to warm plastic elastic (TPE), materials like cotton, and regular elastic to make them more compatible with the new TPE materials.

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Aditya Deshmukh

Aditya Deshmukh

I am Aditya, I have more than 2 years of experience in Digital Marketing as well as in Industry Research I am workimg for core SEO team My core focus areas include: SEO, Web Analytics,Industry Research and find Industry build their brands through useful, well-designed marketing strategies. Digital marketing is my passion & I love what I do, I breathe it. I want to explore more, learn more, and try different tools.