Rising Adoption Of Running Shoes By Consumers Is A Major Factor Expected To Drive Growth Of The Global Running Shoes Market

Running shoes or footwear are designed for sports and many outdoor activities such as athletics and work outs. The manufacturers offer wide-range of footwear that available in multiple colors, designs, and prices in order to fulfill need and purchasing abilities of individual customers. Innovative product launches and attractive marketing and promotional strategies implemented by manufacturers for sales expansion.

Large number of internet and smartphone users resulting in increasing use of social media and digital platforms. Manufacturers promote their products and offers through social media sites and blogs. Running footwear’s are relatively expensive than regular footwear. Consumer preference towards health awareness, increasing outdoor sports, and fitness activities across the globe. Consumer preferred high-quality products, that are inventive and comfortable products.

Distribution of running shoes or footwear through online sales channels is expected to support market by increasing preference towards Internet and smartphones across the globe.

The global running shoes market is categorized into type, application, and region. Type is further categorized into barefoot shoes, low profile shoes, traditional shoes, and maximalist shoes. The application is divided into Men Running Shoes, and Women Running Shoes categories.

Region coves North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa.The consumer awareness regarding the fitness activities and physical training among people in various countries in the Asia Pacific region are preferred running shoes for the same.

The US-based Nike is the world’s leading brand in athletic footwear and apparel, and is the most valuable sports business brand across the globe.

Similarly, Puma, is also a leading sporting brand in the world, to become the most desirable sport lifestyle company in the world is a long-term mission the company. The markets in the Americas and Europe are the most profitable for Puma, as these regions accounted for around 75 percent of Puma’s consolidated sales in 2018. To maintain collaboration with celebrities and fashion designers is a common strategy of leading sports brands for maintain their share of the market by broadening their product lines.

High sale of running footwear enables manufactures and distributes to earn high operating margins as a part of total income. For instance, Nike, have a brand in the market, so their running shoes price is higher than other regular footwear.

The global running shoes market includes some major key players that focusing on strategic merger and acquisition activities in order to expand their customer base and market footprint. Some players operating in the target market Brooks, Salomon, Asics, New Balance, Saucony, The North Face, Deckers, Montrail, LOWA, Tecnica, Adidas, Nike, Vasque, Scarpa, La Sportiva, Pearl Izumi, Under Armour, Mizuno, Puma, and Zamberlan.