YouTube Will Bring You Time Reactions Similar to Instagram

Tajammul Pangarkar
Tajammul Pangarkar

Updated · Mar 31, 2022

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YouTube videos rarely require more complicated input than a simple comment or a “thumbs-up” or “thumbs-down”. YouTube today is testing time-specific emoji responses. An emoji can be used to let viewers know if a particular point in a video resonates with them.

YouTube is a website where users can upload, view, and share videos. Videos can be of any length, but they must be at least three minutes long. Users can add text and images to their videos, and they can also create “time-lapse” animations that show the progression of time over a period of several minutes or hours. YouTube will soon allow users to add time reactions to their videos. When a user clicks on the “Show Time Reactions” button, the video will start playing with time markers along the bottom that correspond to when particular comments or reactions were added. The user can then click on one of these markers to view the corresponding comment or reaction.

Users may see how others have reacted to a video throughout the video. A separate panel with emoji responses will be available in the comment section of each broadcast. It is identical to the features on Twitch and Facebook Live. You can view and react to audience reactions while watching any video in this experiment. To do so, simply enter the video’s comment section and tap into the reaction panel. You will also see which instances spectators have responded to. All reactions will remain anonymous and will not be revealed by us.

“We are testing several reactions, and will add or remove reactions as the experiment progresses!” Meaghan, a YouTube spokesperson.

reports show that Google is constantly trying new features on YouTube, but not always succeeding. YouTube has also experimented with allowing viewers to time their reactions to key parts of a video while suppressing the results. YouTube offers very few options for user engagement. Other social media platforms have had mixed results with emoji responses.

Twitter tried emoji responses to tweets last year. The results were mixed. Videos are longer than tweets and more likely to get a variety of responses. YouTube producers can expect to get more detailed user feedback via Emojis, such as whether a joke was a hit and miss.

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Tajammul Pangarkar

Tajammul Pangarkar

Tajammul Pangarkar is a CMO at Prudour Pvt Ltd. Tajammul longstanding experience in the fields of mobile technology and industry research is often reflected in his insightful body of work. His interest lies in understanding tech trends, dissecting mobile applications, and raising general awareness of technical know-how. He frequently contributes to numerous industry-specific magazines and forums. When he’s not ruminating about various happenings in the tech world, he can usually be found indulging in his next favorite interest - table tennis.