Table of Contents
“According to the Content Marketing Statistics, The Global Content Marketing Market size is expected to be worth around USD 25.41 billion by 2032 from USD 5.86 Billion in 2023, growing at a CAGR of 15.8% during the forecast period 2023 to 2032.”
Content Marketing Strategy Statistics
According to Kyle Byers Director of Organic Search, Semrush “Understanding your target audience’s needs and values will prove to be the key to content advertising success in 2023.”
He is right. Our data shows that this is just one of many factors that influence the success of content.
“What variables are important for content marketing success?” The survey respondents answered as follows:
- 47% conduct audience research
- Search engine optimization (SEO) is practiced by 46% of respondents.
- 45% of respondents are creating more content more often.
- 44% of writers reported success in improving their writing’s quality and worth.
- Updated content has been a valuable addition to 42% of marketers’ content marketing, according to a recent survey.
40% of respondents said that creating more video and visual content enhanced their content marketing strategy, while 41% stated that evaluating their competitors influenced their success.
Participants had many opinions about the strategies that improve content ranking.
- 55% of respondents produce more content and publish it more often.
- 53% of respondents are working on improving the quality of their content while 37% prioritise research-based content.
- 36% of respondents said that they were working on improving their technical SEO.
Content Development and Content Teams
As a result, content created by dependable human content professionals and content teams—whether an internal resource or an agency—remains a good investment. More than just writing requires a human touch. Respondents ranked the following tactics as the most effective in propelling blog content up the SERPs:
- Conducting research and incorporating related keywords in addition to primary keywords (45% of respondents)
- Customer question analysis and response in blog posts (38% of respondents)
- Including more visuals, such as images and videos, on their blogs (33% of respondents)
- Before beginning to write, 27% of respondents conducted a thorough search intent analysis.
- (26%) are focusing on link-building for their blog posts.
Content Promotion
- 73% of users use social media (organic posts).
- Email marketing is used 53% of the time.
- 51% of respondents spend money on social media advertising.
- 33% of the money spent on organic research is devoted to this.
- 29% of respondents prefer sponsorships for events, webinars, and podcasts.
- Public relations and media outreach are used by 28% of respondents.
- Influencer marketing is responsible for 25% of all marketing.
- Guest posting is used by 11% of companies to promote their content.
Social media is the most popular tactic (56%).
Challenges
- Each type of marketing has its challenges, including those related to time, resources, and expertise. The best way to overcome these challenges is by identifying them and addressing them with creative solutions.
- The top challenges for content marketers were: “attracting high-quality leads through our content”, (41%), “creating sufficient traffic to promote our content”, (39%), “creating engaging content for our audience”, (31%), and “proving ROI from our content”. (Semrush State of Content Marketing, 2022)
- B2C marketers are most concerned about changes to search algorithms and SEO (64%) followed by social media algorithms (53%) and data management/analytics (58%). Photo courtesy of CMI
- Digital fatigue is the reason 47% of people turn to internet-enabled devices for relief. According to an EY study
Content Marketing Trends to Watch in 2023
By 2023, short-form videos will be the most popular form of video.
Short-form videos are the most popular trend in marketing, have the highest ROI, and will grow the most by 2023. Marketers plan to spend more on short-form videos than any other trend. 90% of advertisers use short-form video plans to increase or maintain their investment by 2023. 21% will use short-form video for the first time in that year.
In 2023, funny, trendy, and relatable content will be critical.
- Social media marketers will begin using relatable content in 2023. 49% of users plan to increase their investment while 43% will maintain their current level.
- In 2023, funny content is expected to be the second most popular type of content, and 33% of marketers plan to use it first next year.
- Influencers can help you find out what is popular or making people laugh.
- Influencers constantly tap into what makes their audience laugh and what they care about. They also strive to be relatable.
Content Marketing by B2B content
- Content marketing Market is now more important for 71% of B2B companies, according to a recent survey.
- 40% of B2B marketers have a documented content marketing strategy. 33% also have one, but it’s not documented. And 27% don’t have any strategy.
- Only 29% of B2B marketers think their company is extremely or highly effective at content marketing.
- Sixty-four percent of respondents who claim their organization has achieved great success with content marketing use a documented strategy.
- In 2023, 47% of B2B marketers anticipate that their companies will hire or contract out content producers.
- B2B marketers report that 46% say they have a single person or group who handles all content types (including advertising, thought leadership, and brochures as well as SEO content).
- Research reports show that 49% of B2B marketing professionals used in-person meetings in the last 12 months. In-person meetings also produced the most effective results in content marketing over the past year. Online meetings were a close second.
- In 2023, 57% of B2B marketers plan to invest in social media/community-building, compared with 37% last year.
- Video is the second most popular content type, with 75% of content marketers using it, up from 66% of the previous year.
- 78% of B2B marketing professionals expect video investments in 2023. This is up from 69% last year.
Content Marketing by Organic Search
As we’ve seen, the majority of content marketers conduct keyword research and invest in SEO. They invest in organic search, in other words. Let’s see what we can learn more about this marketing channel.
- According to Ahrefs, 90.63% of pages receive no organic search traffic from Google.
- Brightedge reports that 68% of internet search begins with a web browser.
- 71% of B2B researchers conduct generic searches rather than branded searches (Google).
- Google reports that 53% of consumers conduct research before purchasing to ensure they make the best choice.
- Only 5.7% of the pages that are published in a year will be found on the first 10 results of a search (Ahrefs).
- Nearly a third (Perficient) of all searches are conducted on the Internet using mobile devices.
- 69% of marketers invest proactively in SEO.
- The more backlinks that a site has, the higher the traffic (Ahrefs) it receives.
- According to Ahrefs, the typical #1 ranking page will appear in the Top 10 for over 1,000 other relevant keywords.
Content Marketing by Email Marketing
- Email is used by 3.9 billion people worldwide.
- Each day, American workers receive an average of 126 emails.
- In the next four-year period, more than 60 billion junk email messages will be sent every day.
- Mobile devices are responsible for 61.9% of all email openings.
- 82% of employees check email outside of normal working hours.
- 87% of marketers use email campaigns to nurture their audience.
- Include videos in your emails to increase click-through rates up to 300%.
- A minimum of half the marketers surveyed believe that their email campaigns are below average to poor.
- 35% of professionals on the move check their emails.
- Apple iPhones are the most popular mobile clients for opening emails. They account for 29%. With 27%, Gmail is ranked second.
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