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According to Facebook Marketplace Statistics, Facebook Marketplace is an online platform developed by Facebook that allows users to buy and sell various items within their local communities. It provides a convenient way for individuals, businesses, and organizations to connect and engage in buying and selling activities.
Facebook marketplace is integrated within the Facebook platform, accessible through the Facebook website and mobile app. It leverages the existing user bases of Facebook, making it easily accessible to millions of users worldwide.
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- Over 1 billion people globally use the Facebook marketplace every month.
- The top three most popular categories on Marketplace are furniture, clothing/accessories, and electronics.
- The marketplace has facilitated transactions in over 100 countries.
- In 2022, there were over 100 million businesses actively using the marketplace.
- marketplace receives over 800 million monthly visits.
- The average time spent by a user on the marketplace per visit is 20 minutes.
- As of September 2022, 33% of Facebook users in the United States used the Facebook marketplace.
Facebook key statistics
- Monthly Active Users (MAU): As of September 2022, Facebook reported 2.91 billion monthly active users worldwide.
- Daily Active Users (DAU): Facebook had an average of 1.84 billion daily active users in September 2022.
- Mobile Users: More than 98% of Facebook’s MAUs access the platform through mobile devices.
- Revenue: In the second quarter of 2022, Facebook generated $29.08 billion in revenue, primarily from advertising.
- Advertising Revenue: Advertising accounted for approximately 98.5% of Facebook’s total revenue in the second quarter of 2022, amounting to $28.58 billion.
- User Engagement: Facebook users spend an average of 19.5 hours per month on the platform.
- Video Consumption: Over 1.25 billion people visit Facebook Watch each month, spending an average of 38 minutes daily.
- Messaging Apps: Facebook’s family of messaging apps, including Messenger and WhatsApp, have a combined total of over 3 billion monthly active users.
- Geographic Reach: Facebook is available in more than 200 countries and territories, making it a globally accessible social media platform.
User Base and Reach of Facebook Marketplace
- The Facebook marketplace has over 1 billion monthly active users worldwide.
- As of September 2022, marketplaces were available in over 100 countries.
- In the United States, over 33% of Facebook users access the marketplace each year.
- The marketplace is used by 80 million small businesses globally.
- In 2022, there were over 1.3 billion listings on the marketplace.
- The age group with the highest usage of the marketplace is 25-34 years old, representing 34% of the total user base.
- Over 60% of Facebook marketplace users are female.
- In India, the marketplace has experienced significant growth, with over 60 million monthly active users.
- Brazil is one of the leading countries in terms of marketplace usage, with approximately 130 million monthly active users.
- Over 1 in 3 small and medium-sized businesses on Facebook in the United States use the Facebook marketplace to sell their products.
- USD 26 billion in gross revenue was made on the marketplace in 2022, an increase of 48% from 2021.
Impact and Growth of Facebook Marketplace
- Over 1 billion people use Facebook Marketplace every month.
- As of 2022, more than 300 million people use Marketplace in the United States alone.
- Marketplace is available in over 100 countries worldwide.
- In 2021, the total number of active listings on Marketplace exceeded 1 billion.
- According to a survey, 33% of Facebook users in the United States have purchased something on Marketplace.
- Marketplace has contributed to the growth of small businesses, with more than 1 in 3 small businesses in the United States using Facebook Marketplace to sell products.
- Marketplace has seen significant growth in engagement, with an average of 3 billion monthly connections between buyers and sellers.
- The COVID-19 pandemic has further accelerated the adoption and usage of Marketplace, as people turned to online platforms for buying and selling goods.
Business Adoption and Revenue
- Over 1 in 3 Facebook users in the United States use Marketplace each month.
- As of 2022, there are more than 300 million people actively using Marketplace globally each month.
- The total value of goods sold on Facebook Marketplace reached $98 billion in 2021.
- Marketplace drives significant business activity, with more than 1 million businesses globally advertising on the platform.
- Marketplace has facilitated the creation of approximately 2.5 million new jobs globally, including jobs for sellers, delivery drivers, and support staff.
- According to Facebook’s Q2 2022 earnings report, advertising revenue from the company’s “Other” revenue category, which primarily includes revenue from Marketplace, was $497 million, representing a significant portion of Facebook’s overall advertising revenue.
Demographic Profile of Facebook Marketplace Users
- Age Distribution: As of September 2021, the largest age group of Facebook Marketplace users worldwide was between 25 and 34 years old, accounting for 30.1% of the total user base. The 35-44 age group was the second-largest, making up 22.2% of users.
- Gender Distribution: Marketplace usage was relatively evenly split between genders. In 2021, approximately 47.8% of users were female, while 52.2% were male.
- Geographical Distribution: Marketplace has a global presence, but its popularity varies by country. As of September 2021, the countries with the highest number of Marketplace users were the United States, Brazil, India, Indonesia, and Mexico.
Advertising and Monetization on Facebook Marketplace
- Facebook Marketplace generated over $1 billion in revenue in 2020.
- More than 1 million businesses are advertising on Marketplace every month.
- 80% of Marketplace users visit the platform specifically to find products or services to buy.
- The average monthly active users (MAU) on Marketplace reached 1 billion in 2021.
- Marketplace has seen a 72% increase in the number of monthly active users in the past year.
- More than 2 out of 3 Marketplace users have discovered a new brand or product on the platform.
- Marketplace offers various advertising formats, including image ads, carousel ads, and video ads.
- The average click-through rate (CTR) for ads is around 1.5%.
- Facebook Marketplace has introduced new monetization options for sellers, such as paid listings and promoted listings.
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