Table of Contents
The global AI in underwriting market is experiencing rapid growth, with its value projected to increase from USD 2.6 billion in 2023 to USD 41.1 billion by 2033, reflecting a robust CAGR of 31.8%. Software components dominate the market, representing 65% of the market share in 2023, owing to their critical role in automating underwriting processes.
Cloud-based deployment, capturing 64% of the market, offers scalability and flexibility for insurers. Machine learning technology, which constitutes 36% of the market, is enhancing risk assessment accuracy. The insurance underwriting sector leads application adoption, comprising 52% of the market. North America, with 38.5% market share, remains the leader due to its strong financial sector and technological advancements.

US Tariff Impact on Market
The US tariffs on imported AI software and hardware components are causing significant disruptions in the AI in underwriting market. These tariffs increase the cost of cloud-based solutions and software tools used by insurers, which may slow down the adoption of AI-driven underwriting processes.
The tariffs especially affect sectors that rely heavily on machine learning and risk evaluation technologies, such as the insurance industry. These cost increases may force companies to delay AI implementations or reduce investment in the technology.
As a result, the market’s growth could be affected, especially in smaller companies and startups within the underwriting space that cannot absorb these higher costs. Additionally, the disruptions in the global supply chain are further delaying the delivery of critical AI solutions.

Impact by Sector
- Insurance Underwriting (20%): Increased costs for AI tools could delay automation in risk evaluation.
- Financial Services (12%): Tariffs increase the price of AI-driven analytics software, slowing adoption.
- Healthcare Insurance (8%): Higher costs of AI-powered underwriting tools increase operational expenses.
Economic Impact
The economic impact of US tariffs on the AI in the underwriting market is significant, especially with rising software and hardware costs. These increased operational costs could reduce the profitability of businesses in the underwriting space and may slow the speed of AI adoption, particularly in smaller firms or new entrants. The rising costs could limit the growth of the market, especially in cost-sensitive sectors like insurance.
Geographical Impact
US tariffs have caused disruptions in the global supply chain, particularly impacting regions such as Asia and Europe, which supply essential AI software and hardware components. This has resulted in delays and higher costs for US-based companies that rely on these international suppliers, ultimately affecting the speed of AI implementation in the underwriting process.
Business Impact
The business impact of US tariffs is evident in increased operating costs for insurance companies and other financial institutions that rely on AI in underwriting. The rise in prices for software and hardware, particularly for machine learning models, is forcing companies to adjust their budgets or delay the adoption of AI technology. Smaller companies may be hit harder as they lack the resources to absorb these costs, slowing down the overall market growth.
Key Takeaways
- The AI in underwriting market is projected to grow from USD 2.6 billion in 2023 to USD 41.1 billion by 2033, at a CAGR of 31.8%.
- The software component, cloud-based deployment, and machine learning are leading segments in the market.
- US tariffs on AI technology imports are increasing costs, particularly in the insurance sector.
- North America holds the largest market share, but tariffs may impact growth in the region.
Analyst Viewpoint
While the US tariffs pose challenges, the long-term outlook for the AI in underwriting market remains positive. Despite the short-term disruptions in the supply chain and increased costs, the demand for AI-driven underwriting solutions remains strong, particularly as insurers look to improve risk assessment and reduce operational inefficiencies. In the future, businesses are likely to adjust to tariff-related challenges through cost optimization strategies, ensuring the continued growth of the AI underwriting market.
Regional Analysis
North America continues to dominate the AI in underwriting market, capturing 38.5% of the global share in 2023. This region benefits from a strong financial sector and technological advancements that encourage the adoption of AI solutions.
However, the imposition of tariffs on AI software and hardware is creating cost pressures, which may hinder growth in the short term. Europe and Asia-Pacific are also growing markets, with Asia seeing an increase in the adoption of AI in the underwriting processes due to the region’s focus on digital transformation and AI innovation.
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Business Opportunities
The AI in the underwriting market offers significant opportunities, especially in automating risk evaluation processes, fraud detection, and customer service. Financial institutions, particularly in insurance, can use AI to improve underwriting accuracy, streamline operations, and reduce costs. As the demand for scalable and flexible cloud-based solutions grows, companies can seize opportunities by offering affordable AI-powered solutions tailored to small and medium-sized enterprises. Additionally, as emerging markets adopt AI technologies, there will be ample opportunities for businesses to expand their reach globally.
Key Segmentation
- By Component: Software (65%), Services (20%), Hardware (15%)
- By Deployment Mode: Cloud-Based (64%), On-Premise (36%)
- By Technology: Machine Learning (36%), Deep Learning (30%), Natural Language Processing (20%), Others (14%)
- By Application: Insurance Underwriting (52%), Fraud Detection (24%), Risk Management (14%), Others (10%)
- By Industry Vertical: Insurance (45%), Financial Services (25%), Healthcare (15%), Others (15%)
Key Player Analysis
Leading players in the AI in underwriting market are focusing on developing AI-driven software solutions that optimize risk assessment and underwriting processes. These companies are investing heavily in machine learning and cloud-based platforms to provide scalable and cost-effective solutions for large enterprises.
Many key players are also collaborating with insurance companies to offer customized underwriting solutions that improve efficiency and reduce errors. Additionally, partnerships with AI startups allow companies to enhance their technological capabilities and stay ahead of the competition in the rapidly evolving AI space.
Top Key Players in the Market
- IBM Corporation
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Amazon Web Services, Inc. (AWS)
- SAP SE
- Salesforce, Inc.
- Oracle Corporation
- Capgemini SE
- Infosys Limited
- Tata Consultancy Services Limited (TCS)
- Lemonade, Inc.
- Shift Technology
- Other Key Players
Recent Developments
Recent developments in the AI in underwriting market include the introduction of more advanced machine learning models that enhance underwriting precision. These innovations allow for faster risk assessments and more accurate pricing for insurance policies. Companies are also integrating AI with blockchain technology to further improve transparency and security in the underwriting process.
Conclusion
Despite the challenges posed by US tariffs, the AI in underwriting market is expected to continue its rapid growth. As businesses adapt to higher operational costs and supply chain disruptions, the demand for AI-powered underwriting solutions will remain strong. The long-term outlook for the market is positive, driven by technological advancements and increasing adoption across key sectors like insurance and financial services.
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