Facebook’s Decision Of Merging WhatsApp, Instagram Is Getting Lots Attention
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When it comes to social media platforms most of them are owned or controlled by only one company, and that’s Facebook. Facebook is undoubtedly largest social media company which owns more than 75% of the total market, but it seems like that much dominance is also not enough for it. Recently company announced that they’re planning to integrate WhatsApp, Facebook Messenger and Instagram into one single app. After that news, many speculations and opinions are coming into the business plus tech industry because merging three most significant social media platforms is not an easy thing but Facebook is willing to take this risk.
Facebook’s officials said that they’re trying to build a single infrastructure for all these platforms and that’s why they want users of these apps to connect with each other without any barriers. A person using a merged app will be able to message anyone without using multiple applications of each social media platform. However, as of now its only Facebook’s vision and they haven’t started working on it, but experts are predicting some obstacles which they might have to face before launching a merged app.
Facebook might be getting investigated by EU before they roll out their application and that’s very important because earlier Facebook has been found guilty of data privacy scandals due to which company’s reputation has been drastically diminished. Some experts predict that making such type of app won’t be a good idea since chances of data privacy scandals will increase more and we have seen Facebook’s vulnerable security earlier also. Mark Zuckerberg while talking about company’s performance said that they want to create a more innovative product in the future and it seems like a company might start its year by merging top social media applications.
Tajammul Pangarkar is a CMO at Prudour Pvt Ltd. Tajammul longstanding experience in the fields of mobile technology and industry research is often reflected in his insightful body of work. His interest lies in understanding tech trends, dissecting mobile applications, and raising general awareness of technical know-how. He frequently contributes to numerous industry-specific magazines and forums. When he’s not ruminating about various happenings in the tech world, he can usually be found indulging in his next favorite interest - table tennis.
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