Internet Privacy Statistics: Insights into State of Online Data Security

Tajammul Pangarkar
Tajammul Pangarkar

Updated · Sep 21, 2023

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Internet Privacy Statistics: Internet privacy is a fundamental concern in our digital age, encompassing individuals’ rights to control their personal data and online activities. It is paramount in safeguarding against data misuse, identity theft, surveillance, and freedom of expression.

Several factors, including technological advancements, evolving legislation, business models, cybersecurity threats, growing user awareness, government surveillance, and ethical considerations, influence the dynamic landscape of internet privacy.

Internet Privacy Statistics

Editor’s Choice

  • In 2019, almost half of American internet users had digital privacy concerns, with Nigeria topping the list of countries most worried about online privacy.
  • During the first half of 2020, people increasingly relied on the Internet for bill payments, online shopping, and benefit collection.
  • Approximately 47% of consumers trust social media and online services to safeguard their data, while 79% of Americans lack confidence in companies admitting to data misuse.
  • Additionally, 81% of American consumers don’t trust online shopping ads on their mobile devices.
  • Google received nearly 40,000 requests for user data from law enforcement in H1 2020.
  • Troubling U.S. privacy statistics for Q1 2020 reveal that over 164.68 million private records were breached.
  • Facebook stands out as the company with the most extensive knowledge about its users, according to 2021 privacy statistics.
  • Globally, 41% of internet users share less of their data online.

Worldwide Internet Penetration Rates

  • As of April 2023, about 5.18 billion people worldwide, roughly 64.6% of the global population, were using the Internet, indicating a significant surge in internet adoption.
  • Regarding social media usage, approximately 4.8 billion individuals, equivalent to 59.9% of the world’s population, were actively involved on various social media platforms.
  • The growth of internet adoption has been remarkable in recent decades. In 1995, only 1% of the world’s population had internet access, but by 2000, this number had risen to 7%, signifying substantial growth.
  • This upward trend continued, reaching 16% by 2005 and further climbing to 29% by 2010.
  • This trajectory persisted, hitting a 40% penetration rate in 2015, and by 2020, internet usage had made a significant leap, encompassing 60% of the global population.

(Source: Statista, World Bank)

Regional Variations in Internet Adoption

Internet Privacy Statistics by Internet Adoption in the United States

  • Internet adoption in the United States has been remarkable over the past two decades.
  • In 2000, around 43 percent of the U.S. population had internet access. There was a substantial increase in the following years, reaching 62 percent in 2003.
  • This trend continued, with internet usage expanding to 69 percent by 2006 and rising to 71 percent in 2009.
  • Notably, 2012 and 2015 marked periods of stability, maintaining a consistent rate of 75 percent.
  • However, in the subsequent years, there was a significant jump, as internet penetration surged to 88 percent in 2018 and reached an impressive 92 percent by 2021.

(Source: World Bank)

Internet Privacy Statistics

Internet Privacy Statistics by Internet Adoption in China

  • In 2000, only 2 percent of China’s populace used the Internet. Still, in the years that followed, there was substantial growth, with internet adoption reaching 6 percent in 2003, 11 percent in 2006, and a remarkable 29 percent by 2009.
  • Subsequent years continued to show progress, with internet usage expanding to 42 percent in 2012, 50 percent in 2015, and further increasing to 59 percent in 2018.
  • The digital era saw a significant leap, reaching 73 percent of the population by 2021.

(Source: World Bank)

Internet Privacy Statistics by Internet Adoption in India

  • In recent decades, India has seen a profound transformation in its internet usage. In 2000, just 1 percent of the Indian population had internet access, inching up to 2 percent by 2003.
  • However, subsequent years experienced a significant surge in internet adoption, with usage increasing to 3 percent in 2006 and 5 percent in 2009.
  • Notably, there was a substantial acceleration, with internet usage leaping to 11 percent in 2012 and progressing to 15 percent in 2015.
  • By 2018, internet adoption had reached 20 percent, signifying substantial growth.
  • The most remarkable surge occurred in 2021 when internet penetration skyrocketed to 46 percent.

(Source: World Bank)

Internet Privacy Statistics

Internet Privacy Statistics by Internet Adoption in the United Kingdom

  • In 2000, internet usage in the U.K. was 27 percent, but it rapidly surged to 65 percent in 2003.
  • By 2006, it reached 69 percent, underscoring the expanding digital presence.
  • This upward trend persisted, with internet adoption growing to 84 percent in 2009 and 87 percent in 2012.
  • In 2015 and 2018, adoption remained consistently high at 92 percent and 91 percent, respectively.
  • A significant milestone was reached in 2021, with internet penetration hitting an impressive 97 percent.

(Source: World Bank)

Internet Adoption in Australia

  • In the year 2000, approximately 47 percent of Australia’s population had access to the Internet.
  • This number notably rose to 63 percent by 2005 and continued to climb, reaching 69 percent in 2007.
  • This consistent upward trend indicated a growing digital presence. In the following years, internet usage increased further, hitting 76 percent in 2010 and reaching 83 percent in 2013.
  • By 2015, the digital landscape achieved an impressive 85 percent penetration rate, with gradual growth continuing to peak at 90 percent in 2018.
  • The culmination of this trend occurred in 2021, with internet usage making an impressive leap to 96 percent.

(Source: World Bank)

Internet Privacy Statistics

Online Privacy Concerns

Top Internet Privacy Concerns

  • A 2022 survey involving 10,000 adults across 10 countries unveiled their views on data privacy.
  • 80% express concerns about their privacy.
  • 69% state that their worries about privacy have grown over time.
  • 61% admit to trading data privacy for convenience.
  • 55% believe that achieving complete privacy protection is an impossible feat.
  • 51% confess to being uncertain about how to safeguard their privacy.

(Source: Norton)

Impact of Privacy Concerns on Online Behavior

  • The majority of global consumers, around two-thirds, believe that tech companies exert excessive control over their data.
  • This concern is exacerbated by the practices of tech giants like Meta, which amass extensive private data from billions of individuals, causing widespread apprehension.
  • This sentiment is even more pronounced in the UK and Spain, with 75% of adults feeling that tech companies exercise too much authority over their data.
  • Interestingly, older generations express more pronounced concerns regarding big tech and data privacy, with 70% of Baby Boomers agreeing that tech companies exert excessive control over their data, compared to 59% of Gen Z.
  • Despite these apprehensions, consumers recognize that certain types of data collection by brands are more acceptable, particularly when they contribute to personalization. For instance, 80% of consumers are comfortable with brands collecting data related to their purchase history.
  • Moreover, a significant majority (77%) are amenable to brands collecting user-provided personal preferences, while 67% are agreeable to collecting basic demographic information.
  • However, consumers are less at ease with brands collecting specific other types of data. Only 34% consider it appropriate for brands to collect browsing history, and even fewer find the collection of employment and financial data (29%) and personal health data (27%) acceptable.

(Source: YouGov, Gartner)

Geographical Variations in Privacy Concerns

  • As of January 2023, a survey of internet users in various countries revealed the willingness to accept online privacy risks for convenience.
  • In New Zealand, 74% of respondents were willing to take such risks, followed closely by Australia at 70% and the United States at 69%.
  • The United Kingdom stood at 65%, while the global average was 63%.
  • In contrast, India displayed a lower inclination at 60%, with France and Germany at 58% and 56%, respectively.
  • Japan had the lowest percentage, with only 53% of respondents indicating a willingness to accept online privacy risks for added convenience.

(Source: Statista)

Internet Privacy Statistics by Internet Privacy Concerns in the United States

  • About 60% of U.S. adults believe it’s impossible to go about their daily lives without their data being collected by either companies or the government.
  • Concerns about data collection are widespread, with 81% of the public believing that the risks of data collection by companies outweigh the benefits and 66% holding a similar view regarding government data collection.
  • Furthermore, most Americans are apprehensive about how their data is utilized, with 79% expressing concern about company practices and 64% about government actions.
  • Confidence in companies handling data responsibly is low, as 79% doubt that firms will admit mistakes and take responsibility for mishandling personal information, and 69% lack confidence in companies using their data in ways that make them comfortable.
  • When asked about the security of their data compared to five years ago, 70% of adults feel it’s less secure, with only 6% believing it’s more secure.
  • While 97% of Americans are asked to approve privacy policies, just around one-fifth of adults, 9%, who always read, and 13% often read the company’s privacy policies before agreeing to them.
  • About 38% admit to sometimes reading these policies, but a significant 36% never read them before agreeing.
  • Among those who do read privacy policies, only 22% read them thoroughly before agreeing to the terms.
  • Furthermore, most Americans, standing at 63%, do not understand the existing laws and regulations designed to safeguard their data privacy.

(Source: Pew Research Center)

Internet Privacy Statistics by Internet Privacy Concerns in India

  • In 2019, privacy statistics in India showed that 60% of internet users were familiar with their country’s data protection and privacy rules.
  • Notably, 79% of respondents expressed discomfort with their data being sold to third parties, even if it meant enjoying the benefits of online shopping, like speed, convenience, product variety, home delivery, and price comparison.
  • Furthermore, 77% of respondents admitted not reading web portal privacy policies, with only 23% claiming to read the terms and conditions carefully before agreeing or disagreeing.
  • Regarding web browsing privacy, 66% said they sometimes surf the web in private windows, while 24.7% admitted not using incognito mode.
  • Only 9.4% reported always viewing pages in incognito tabs.
  • Interestingly, users have grown more aware of websites’ data collection practices, with 54.1% admitting to providing false personal information when signing up for online products and services.
  • Additionally, 40.7% of millennials are comfortable sharing their data with government departments, while 55.5% of freshers do not trust the government.

(Source: Statista, 2018 Analytics India Survey)

Internet Privacy Statistics by Internet Privacy Concerns in France

  • In July 2022, among internet users in France, their actions towards data protection were notably influenced by their level of privacy consciousness.
  • A significant 56% of respondents, who identified as being very privacy conscious, actively took action to protect their data.
  • Additionally, 37% of participants occasionally prioritized privacy and reported taking measures to safeguard their data.
  • However, a smaller segment, constituting 7% of respondents, indicated they did not engage in privacy-conscious actions. This data highlights the varying degrees of privacy awareness and action within the internet user population in France.
  • In the third quarter of 2022, approximately 50% of internet users in France reported rejecting cookies on websites at least occasionally.
  • Additionally, over 36% expressed concerns about how companies might utilize their data; a similar percentage, over 36%, preferred maintaining anonymity while using online services.

(Source: Statista)

Internet Privacy Statistics

Internet Privacy Statistics by Internet Privacy Concerns in Australia

  • In 2020, privacy emerged as a significant concern for 70% of Australians, with nearly 90% expressing a desire for more choice and control over their personal information.
  • Australians identified several key privacy risks in 2020, including identity theft and fraud (76%), data security and breaches (61%), digital services like social media sites (58%), smartphone apps (49%), and surveillance by foreign entities (35%) or Australian entities (26%).
  • Notably, about three in five Australians (59%) encountered issues handling their personal information in the past year. These problems primarily involved unwanted marketing communications or unnecessary collection of personal information, often without consent, when it was not essential for providing the service.
  • Australians were most concerned about misuse when organizations used their personal information in ways that caused harm, loss, or distress (84%), when the information provided for one purpose was used for another (84%), and when personal devices recorded conversations and shared them with other organizations without their knowledge (83%).
  • Most Australians recognize the importance of safeguarding their personal information, with 85% agreeing on its significance.
  • However, around half, or 49%, express uncertainty about how to protect their data.
  • Approximately four in ten Australians rate their privacy knowledge as fair to poor, while 23% consider it excellent or very good.
  • Interestingly, a similar proportion, 34%, feel in control of their privacy, while an equal number, 34%, do not.
  • It’s worth noting that despite this, 87% of Australians express a strong desire for more control and choice over how their personal information is collected and used.

(Source: Australian Community Attitudes to Privacy Survey 2020)

Privacy Regulations

GDPR (General Data Protection Regulation)

  • In a 2019 Cisco Data Privacy benchmark study, it was found that 59% of those surveyed claimed that their organizations were fully compliant with all GDPR standards.
  • The same 2019 study also revealed that 29% of organizations aimed to achieve GDPR compliance within a year or less, while only 9% acknowledged that it would take them longer than a year to reach compliance.
  • Interestingly, 3% of the surveyed organizations believed GDPR did not apply to them.
  • Furthermore, the study showed that 47% of respondents expressed a higher level of trust in companies that adhered to GDPR guidelines when handling their data.
  • Notably, 93% of decision-makers in the United States stated that they had taken various measures to align with GDPR standards.

(Source: Cisco Data Privacy Benchmark Study 2019, Egress Survey)

CCPA (California Consumer Privacy Act)

  • The California Consumer Privacy Act (CCPA) was enacted in 2018 and became effective on January 1, 2020. It specifically governs the safeguarding of personal data for individuals residing in California.
  • Companies are obliged to adhere to the C CPA’s provisions if they meet any of the following criteria:
  • Their annual gross revenues surpass USD 25 million.
  • They handle personal information from 50,000 or more consumers, households, or devices, whether acquired, sold, or received.
  • Over half of their yearly earnings are derived from selling consumers’ data.
  • When a company breaches the CCPA and receives notification of the violation, it has a 30-day “cure” period to rectify the infringement.
  • For intentional violations, where a company deliberately breaks the law, the penalty can be as high as USD 7,500 per violation.
  • In cases of negligence, where a company fails to take reasonable steps to achieve compliance, fines can reach USD 2,500 per violation.
  • In situations such as a data breach affecting many consumer records, these fines can accumulate significantly.
  • Moreover, affected individuals can seek damages ranging from $100 to USD 750 per person for data breaches.


Privacy Protection Measures

Usage of VPNs (Virtual Private Networks)

  • In 2020, VPN apps were downloaded by users from 85 different countries more than 277 million times.
  • Moving forward to 2021, this number significantly increased to 785 million downloads.
  • Then, in 2022, users continued to show a strong interest in VPN applications, with nearly 430 million downloads occurring during that year.
  • Around 42% of individuals utilize VPN services for secure connections when using public Wi-Fi networks.
  • Approximately 46% of users turn to VPNs to access streaming platforms.
  • About 47% of VPN users employ these services to bolster their data privacy.
  • Roughly 26% use VPNs to unlock entertainment content that is geographically restricted.
  • VPN usage on desktops and laptops stands at approximately 72%.
  • Meanwhile, around 69% of users opt for VPN services on their mobile devices.

(Source: Atlas VPN, Forbes Advisor)

Two-Factor Authentication (2FA) Usage

  • In 2022, the passwordless authentication market had an estimated worth of $15.6 billion.
  • As of 2022, approximately 84% of companies across the globe relied on passwords as their primary security method.
  • By April 2023, 158 companies on a global scale had adopted Google Authenticator for two-factor authentication.
  • In April 2023, RSA SecurID emerged as the dominant player in the two-factor authentication software market, commanding a substantial market share of 42.89%.
  • Over the past couple of years, the adoption of two-factor authentication (2FA) has significantly increased. In 2021, 79% of those surveyed reported using 2FA, a notable rise from 53% in 2019 and 28% in 2017.
  • Among respondents who had experience with 2FA, SMS remained the most commonly used second factor at 85%.
  • This showed a slight uptick from the 72% reported in 2019. Email emerged as the second most popular factor at 74%, a noticeable increase from 57% in 2019.
  • In a recent survey, 32% of those polled said they utilized a password manager, while 42% reported employing biometric authentication for certain applications.
  • Additionally, a separate study conducted by Duo highlighted the top concerns regarding biometric authentication among users. These included worries about attackers replicating a person’s biometrics, a concern for 42% of respondents, and a general mistrust of companies having access to their biometric data, a concern raised by 36% of participants.

(Source: Statista, Cisco Duo)

Read More About Internet Usage Statistics


Internet Privacy Statistics – Internet privacy is a multifaceted issue, with data breaches, cybersecurity threats, online tracking, government surveillance, and social media practices raising significant concerns. Consumer attitudes reflect heightened awareness, leading to increased adoption of privacy tools, but convenience often leads to privacy trade-offs. Legislation like GDPR and CCPA represent progress, but the evolving technology landscape demands ongoing regulatory efforts.

Global variations in privacy practices exist, and the future may see developments in decentralized technologies and privacy-preserving AI. Striking a balance between the benefits of connectivity and personal data protection is crucial for ensuring a secure and privacy-respecting internet environment for all users.


1. What is internet privacy, and why is it important?

Internet privacy refers to protecting personal information and data shared online. It is essential to safeguard sensitive data, maintain personal autonomy, and prevent potential misuse of information by malicious actors.

2. How prevalent are data breaches, and what are the consequences?

Data breaches are alarmingly common, with thousands occurring each year. Consequences include the exposure of sensitive data, financial losses, identity theft, and damage to an individual’s or organization’s reputation.

3. What are the most common types of data breaches?

Common types include hacking, phishing attacks, malware infections, and accidental data leaks. Understanding these methods can help individuals and organizations better protect themselves.

4. What are the privacy risks associated with social media?

Social media platforms often encourage users to share personal information. Risks include exposure to personal data, identity theft, and potential misuse of information by advertisers or malicious actors.

5. What are some key privacy regulations, and how have they impacted online privacy?

GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) are significant privacy regulations that have influenced how organizations handle user data and inform users about their rights.

Tajammul Pangarkar

Tajammul Pangarkar

Tajammul Pangarkar is a CMO at Prudour Pvt Ltd. Tajammul longstanding experience in the fields of mobile technology and industry research is often reflected in his insightful body of work. His interest lies in understanding tech trends, dissecting mobile applications, and raising general awareness of technical know-how. He frequently contributes to numerous industry-specific magazines and forums. When he’s not ruminating about various happenings in the tech world, he can usually be found indulging in his next favorite interest - table tennis.