Investment Apps Market will Reach Nearly USD 254.9 Billion By 2033

Report Overview

According to Market.us, the global investment apps market is poised for remarkable growth in the coming years. By 2033, the market is projected to be worth USD 254.9 billion, a significant leap from its 2023 valuation of USD 44.4 billion. This represents a compound annual growth rate (CAGR) of 19.1% between 2024 and 2033, showcasing the rapid adoption of investment technologies across the globe.

In 2023, North America led the market, contributing to over 34% of the total revenue, amounting to USD 14.96 billion. This dominance is fueled by a combination of strong financial infrastructure, high smartphone penetration, and a growing interest in personal finance tools among younger demographics.

Investment apps have revolutionized personal finance, making investing accessible and convenient for a broader range of people. These apps allow users to manage their portfolios from their smartphones, offering tools that were once exclusive to professional trading floors. Over the years, investment apps have evolved, now offering extensive services such as stock trading, automated investing via robo-advisors, and educational resources to help demystify the investment process for novices. The most appealing aspects of these apps include low or no fees, user-friendly interfaces, and the integration of advanced technological features​.

The investment apps market is thriving, fueled by significant technological advancements and a shift in consumer behavior towards digital financial solutions. Major driving factors for the growth of this market include the widespread adoption of mobile devices, enhanced internet connectivity, and a growing general awareness of financial products. Investment apps have made it easier for newcomers to enter the market by providing straightforward, educational interfaces and reducing the traditional barriers associated with investing​.

Opportunities in the investment apps market are abundant, particularly with the integration of artificial intelligence (AI) and machine learning. These technologies allow for more tailored and predictive financial services. Apps are now able to offer personalized investment advice, automate trading, and even replicate successful trading strategies through features like copy trading. This personalization not only enhances the user experience but also helps in retaining users by adapting to their needs over time​.

The market is expected to continue its rapid growth, propelled by innovations such as blockchain for enhanced security and transparency in transactions. North America currently leads the market, supported by its robust technological infrastructure and a culture that fosters innovation in financial technologies. This region remains a significant contributor to the market’s expansion due to high investment in fintech, supportive regulatory frameworks, and a population that is quick to adopt new financial tools​.

Investment Apps Statistics

• The Global Investment Apps Market is poised for remarkable growth in the coming decade. Experts anticipate the market will expand from USD 44.4 billion in 2023 to a substantial USD 254.9 billion by 2033. This growth represents an impressive CAGR of 19.1% throughout the forecast period from 2024 to 2033.
• In terms of regional performance, North America took the lead in 2023, securing a 34% market share. This translates to revenues of about USD 14.96 billion, underscoring the region’s pivotal role in the market.
• Looking at the types of products, the derivatives segment made a significant impact. It accounted for over 27% of the market share in 2023, making it a key driver of market dynamics.
• Platform preference also showed a clear trend; mobile-based platforms were the preferred choice, capturing more than 60% of the market in 2023. This preference highlights the shift towards mobile accessibility in financial applications.
• When it comes to operating systems, Android led the way. It held a commanding 43% of the market share, indicating a strong preference among app developers and users alike.
• The retail segment proved to be particularly robust, claiming an impressive 71% market share in 2023. This dominance reflects a growing trend of individual investors leveraging apps to manage their investments, making the retail segment a cornerstone of the market’s expansion.
• A recent report by Finbold highlights the notable expansion in the adoption of investment applications, documenting an aggregate of 131.22 million downloads globally from the year 2015 through February 2023. This surge in downloads underscores a robust demand for user-friendly and accessible platforms for investing, with certain applications emerging as distinct frontrunners within the neobroker sector.
• Robinhood, celebrated for its user-friendly interface and zero-commission trading model, leads the pack with a staggering 50.08 million downloads. This figure represents 38% of the total downloads among the top six applications, illustrating its widespread appeal among investors seeking simplicity and cost-effectiveness in trading.
• Webull, positioned second, has garnered 22.52 million downloads. Favored by more seasoned investors, Webull offers comprehensive charting tools and research capabilities, appealing to those who require deeper analytical resources for their investment decisions.
• The third spot is held by eToro, with 21.93 million downloads. Etoro differentiates itself with a strong emphasis on social investing and the opportunity for users to engage in copy trading, allowing investors to mirror the trades of their peers and benefit from communal knowledge and strategies.
• Plus500 rounds out the fourth position with 19.55 million downloads, leveraging its international presence and a focus on Contracts for Difference (CFDs), appealing to a segment of traders interested in leveraging their investment positions.

Top 10 Investment Apps Trends and Innovations

• AI-Enhanced Robo-Advisors: Investment platforms are increasingly integrating AI technologies to provide personalized investment advice and automate portfolio management, making them more adaptive to individual investor needs. For example, Betterment and Wealthfront utilize AI to optimize tax strategies and automate investment processes, offering tailored advice based on personal financial goals​.
• Decentralized Finance (DeFi): The rise of DeFi continues to transform how users interact with financial services, bypassing traditional intermediaries like banks. This is particularly evident in platforms that allow for peer-to-peer transactions and access to non-traditional lending or saving systems which offer potentially higher yields​.
• Blockchain and Tokenized Assets: With blockchain technology, assets such as real estate and art can be digitized and divided into shares, making investment opportunities more accessible to the average person. This is evident in platforms like RealT, which allow for investment in tokenized real estate​.
• Embedded Finance: More non-financial companies are integrating financial services, allowing users to access banking services directly from non-banking apps. This trend is largely driven by Banking-as-a-Service platforms like Stripe Treasury, enhancing user experience by embedding financial services within commonly used apps​.
• Enhanced Mobile Interface and User Experience: Fintech apps are focusing heavily on user experience, employing advanced UI/UX design to make financial management as intuitive and engaging as possible. This includes streamlined navigation and personalized dashboards that make it easier for users to manage their investments and financial health​.
• Micro-Investing Apps: Apps like Acorns and Stash are popularizing the micro-investment trend, allowing users to invest small amounts of money regularly, which lowers the barrier to entry for new investors and promotes regular saving habits​.
• Social Trading Platforms: Platforms like eToro are enhancing their offerings by allowing users to follow and replicate the trades of successful investors, democratizing access to more sophisticated trading strategies and fostering a community of learning and engagement​.
• Regulatory Technology (RegTech): As the regulatory landscape evolves, investment apps are increasingly leveraging technology to ensure compliance more efficiently. This includes using AI for monitoring transactions and managing regulatory reporting​.
• Personalized and Goal-Based Investing: Investment apps are focusing on offering personalized investment plans that consider factors like an individual’s financial timeline, goals, and risk tolerance. Apps like Ellevest specifically tailor their services to the unique financial needs of women, addressing issues like pay gaps and longer lifespans​.
• Security Enhancements: As cyber threats increase, investment apps are prioritizing robust security measures, including multi-factor authentication and biometric security, to protect user data and transactions​.

5 Top Investment Apps Startups to Watch in 2025

In 2025, the landscape of investment app startups is vibrant and diverse, featuring companies that are transforming financial technology and investment opportunities. Here are some noteworthy startups to watch:

• Maple: Based in San Francisco, Maple offers AI-driven technologies to help users plan their schedules more effectively. As users engage more with the app, Maple provides increasingly tailored recommendations to optimize time management.
• Instabase: Also in San Francisco, Instabase focuses on businesses by providing a platform where they can create specialized apps tailored to their needs. This includes capabilities for data extraction, natural language processing, and automated document reading.
• e-gree: From Los Angeles, e-gree caters to legal needs by enabling users to draft, negotiate, and manage legal contracts directly from their mobile devices. This simplifies access to legal services, putting more control in the hands of users.
• Empower: A financial app based in San Francisco, Empower uses AI to provide financial assistance and digital banking solutions targeted at millennials, aiming to enhance their financial health and autonomy.
• JustiFi: This U.S.-based startup offers an embedded finance infrastructure that allows businesses to seamlessly integrate banking services into their platforms. It supports functions like account creation and payment facilitation, streamlining financial operations for users.

Regional Highlights: A Global Perspective

In 2023, the North American investment apps market exhibited robust growth, capturing a significant 34% share, which equates to a revenue of approximately USD 14.96 billion. This dominant position can be attributed to several key factors that underscore the region’s innovative approach to financial technology.

Firstly, North America, particularly the United States, serves as a global hub for technological innovation, with dense clusters of tech companies and startups, particularly in regions like Silicon Valley. This concentration of tech firms supports a culture of innovation and risk-taking that is vital for the continuous development of cutting-edge financial technologies, including investment apps​.

Moreover, the market’s growth is bolstered by high levels of investment from venture capital firms and financial institutions that are keen to leverage new technologies to gain a competitive edge. Such capital inflows are essential for the rapid growth and scalability of fintech startups, enabling them to refine and expand their offerings efficiently​.

Another critical factor is the regulatory environment in North America, which generally supports fintech innovations. Regulatory bodies in the region have increasingly implemented policies that foster digital financial services, thus enhancing the market’s capacity to introduce and scale new solutions​

Key Regions and Countries

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • Spain
  • Austria
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Thailand
  • Rest of Asia-Pacific
• Latin America
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • United Arab Emirates

Top Key Players in the Market

• Charles Schwab
• Binance Holdings Ltd.
• Fidelity Investments
• Merrill Edge (Bank of America)
• ETRADE (Morgan Stanley)
• Ally Invest
• Interactive Brokers
• Robinhood
• Social Finance, Inc.
• CoinDCX
• Navi
• Groww
• Others

Report Scope

Conclusion

The investment apps market is poised for sustained growth, driven by ongoing technological advancements and an ever-increasing user demand for convenient and sophisticated financial tools. The integration of AI and machine learning continues to transform the user experience, making personalized and efficient investing solutions the norm. Moreover, opportunities for expansion into new markets and demographics present themselves as mobile technology and financial literacy become more widespread.

With North America leading the way, the global landscape for investment apps looks both vibrant and promising, pointing towards a future where investing is accessible to everyone, facilitated by intuitive and powerful applications. This thriving market not only enhances personal finance management for individuals but also propels the broader financial industry towards more innovative and user-centric solutions​

Discuss your needs with our analyst

Please share your requirements with more details so our analyst can check if they can solve your problem(s)

Request a Sample Download PDF