Lead Generation Allows Businesses to Gather Useful Clients and their Prospects

According to Market.us, The global market for lead generation will reach USD 6,38 billion in 2025. The market is growing at a rate of 8.3% per year.

According to Lead Generation Statistics, factors like increased digital advertising adoption and rising consumer intelligence demand are major industry drivers.

Top Lead Generation Statistics

• The digital lead generation market in the United States will be worth approximately $3.2 billion by 2023.
• For 66% of marketers, social media marketing is an excellent way to generate leads. They devote 6 hours per week to it.
• Lead generation is the most difficult task for 61% of marketers.
• Only 20% of sales-qualified leads are properly followed up on.
• The conversion rate of personalized leads increases by 63%.
• Email marketing is the most popular lead-generation method for 89% of marketers.

Lead Generation Statistics 2023

• Lead generation is the number one priority of 50% of marketers when it comes to their marketing campaigns.
• On average, companies generate 1.877 leads.
• The average cost of a lead in the industry is $198.44.
• 97% of people do not like cold calls.
• 76% of advertisers use content marketing to generate leads.
• According to 68%, digital marketing has helped them generate more leads than any other source.
• Lead generation and conversion is the biggest challenge for 61% of marketers.
• 80% of marketers think that automation can help generate and convert large amounts of sales.
• Sixty-six percent of marketers spend only six hours per day on social media to generate leads.
• Lead generation is a major part of the budget of 53% of marketers.
• A company that posts more than 15 blog posts per month can expect to generate 1200 new clients on average per month.
• 43% of online buyers open brand emails at least one time per day.

General Lead Generation Statistics

It is undeniably difficult to generate leads if you do not have a focused lead-generation strategy tailored to your industry. If you understand your target audience and their needs, taking on challenges and converting leads to sales can be relatively simple.

• Lead generation is the biggest challenge for 61% of marketers.
• 53% of marketers spend at least half their budget on lead generation.
• Only one-fifth of marketers think that outbound marketing practices generate valuable leads.
• According to 80% of marketing professionals, automation generates more conversions and leads.
• If you follow up on leads within five minutes, there are nine times as many chances that they will convert.
• Reports show that the majority of small businesses generate less than 5,000 qualified prospects per month.
• For 85% of companies in the B2B sector, lead generation is their most important marketing objective.
• 58% of marketers expect to increase their budget for lead generation in the next few years.
• Only 18% believe that outbound lead generation is a valuable way to generate leads.
• 78% of companies use an email marketing strategy, 73% event marketing, and 67% content marketing in order to generate new leads.

To help you understand the market, let’s look at some general lead generation statistics.

• According to reports, using market automation software can increase lead generation by 451%.
• Sixty-eight percent of B2B businesses struggle to generate leads.
• 84% of marketers use form submissions to generate leads.
• 50% of companies use calls to generate leads.
• Live chat is used by 33% of companies to generate leads.
• The average cost of a lead across all industries is $198.44.
• Four out of five leads, according to these organizations, are marketing-qualified leads.
• Lead generation is the number one priority of 34% of marketers for their goals in the coming year.
• In the IT and services industry, there are 3,660 leads generated on average per month.
• According to 39.5% of marketers, more accurate data could improve lead generation.
• According to 21.36.6%, increasing the size of their team will allow them to generate more leads and improve marketing.
• 22.35.1% of marketers believe that a higher budget will lead to better marketing and more leads.
• 97% of people do not like cold calls. 

(Sources: Content Marketing Institute, Hubspot, Business Wire)

Lead Generation Through Social Media

For generating leads and converting them into paying customers, social media has enormous potential. Most potential customers will look through all of your social media accounts and check out your handles before purchasing products from you. Let’s take a look at how social media affects the lead-generation processes of businesses.

• After spending just six hours per week, 66% of marketers have been successful in generating new leads.
• According to 19% of marketers, social media can generate significant leads.
• LinkedIn, according to reports is the best social media platform when it comes to generating leads for B2B.
• LinkedIn has been successful for 45% of marketers in generating new customers.
• 47% of marketers are interested in knowing more about TikTok.
• 74% of internet users said they prefer to see one to two posts per day by brands they follow and like.
• 51% of consumers prefer posts about brands that feature the products.

(Sources: Digital media stream, Semrush, Social media examiner)

Email is the most used communication channel for lead generation

According to a Convince & Convert survey, the most popular communication channels for following up on leads are email (37%) and phone calls (36%). Only 6% of those polled prefer SMS communication for follow-up, while 7% prefer live chats.

Lead Conversion Statistics

After nurturing and caring for the leads, the next step is to convert them into customers.   Lead conversion is one of the most difficult aspects of the process, requiring patience and hard work. Let’s look at some important lead conversion statistics.

• According to reports, 63% of leads who inquired about the company would be unwilling to become customers for at least three months.
• Video content is believed to help convert leads to 70% of B2B marketers.
• 79% of leads will not be converted into sales.
• Professional services generate 9.3% of leads.

Here is the graph about the conversion rates observed in different industries:

Lead Nurturing Statistics

After generating leads successfully, the next step involves nurturing them. Nurturing leads requires that you receive regular updates from your leads and inform them about the latest products. To convert leads into customers or sales, you must keep in touch with them and maintain their interest.

• Nurtured leads lead to a 20% sales increase.
• Companies that nurture leads are able to generate more sales by 50% while spending only 33% of the money.
• Nurtured leads are 47% more likely to make large purchases compared with non-nurtured ones.
• Nearly two-thirds of leads aren’t ready for sales.
• Lead nurturing email marketing results in 8% higher CTRs, and up to 10 times greater response rates.
• 22% of B2B firms nurture their leads weekly.
• 41% of companies reported that they had difficulty following up on leads quickly.
• Sales representatives in 44% of cases are too busy to follow up on leads.
• Sales representatives are unhappy with the way their sales teams handle leads.

(Source: Verse, Digital media stream)

Challenges in Lead Generation

Conversion of leads can be difficult. Engaging the audience and generating new leads is the biggest challenge facing the company. We will examine some of the challenges businesses face when it comes to lead generation.

• According to 40% of marketers, the greatest barrier to lead generation comes from a lack of resources, an improper budget, and a lack of staff.
• Around one-quarter of marketers have difficulty calculating lead conversion rates.
• According to 61% of marketers, the biggest challenge is to generate high-quality leads which are more likely to convert into customers or to generate sales.
• 68% of B2B businesses are unable to identify their funnel correctly.
• In 65% of businesses, proper lead nurturing is not in place.
• 31% of marketers said that tracking offline conversions is difficult.
• According to 31% of marketers, proving ROI is one of the biggest challenges they face in generating leads.

(Source: Hubspot, Digital media stream, Semrush)

Trends in Lead Generation (2023 & Beyond)

• The in-person pitch is becoming outdated. A strong and competitive online presence will help you stay afloat. Here are a few tips to remember when you’re pursuing B2B or B2C prospects for 2023.
• After clicking on a link or an online advertisement, users “land” on the landing page. Lead-generating sites direct customers to a landing page that encourages subscribers, buyers, and signups. You will get more leads if you include even a simple contact form on your landing pages. You should implement it as soon as you can!
• Featured Snippets (or highlighted snippets): These are short texts at the top of Google search results to respond quickly to an inquiry. Information for a Featured Snippet comes from Google’s index of web pages. If you optimize your content to appear in featured snippets, then you can expect an increase in organic search traffic.

Lead Generation Software Statistics

1. Marketing technology is now a vital business tool. According to IDC’s report on leading generation applications, 45% will use AI and big data in marketing throughout 2022.
2. According to the lead generation statistics of 2022, CMOs as well as individuals are more likely to invest in marketing automation technology that can help streamline lead generation tasks, such as creating content.
3. IDC estimates that by 2023, 45% (of Global 2000 B2B and B2E) will be using personalization, AI, big data, and conversational computing for context-based engagement.
4. 88% of marketers plan to use web analytics tools as a supplement to their lead generation efforts. 2021.
5. According to Marketing Charts, 79% of marketers use email automation.
6. According to Marketing Charts 2021, the majority of marketers use automation for drip campaigns or nurture emails (67%), segmentation (56%), A/B testing (45%), and triggered email (82%).
7. According to the Martech Alliance, 33% of marketing departments use low-code/no-code tools regularly.
8. 52% of companies have integrated their CRM and marketing software.
9. 20% of CMOs will significantly invest in the content marketing platform for their marketing organization.