Online Dating Statistics: Peoples Love Digitally Connected

Tajammul Pangarkar
Tajammul Pangarkar

Updated · Oct 12, 2023

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Online Dating Statistics: Online dating has evolved significantly since its early days in 1959. Back then, two Stanford students matched people using punch card questionnaires and a giant computer. Today, online dating relies on advanced algorithms to connect millions of users worldwide. Online dating has become an integral facet of modern life in the contemporary digital era.

We are constantly immersed in the digital realm, swiping left and right as we peruse carefully curated profile pictures, forming rapid judgments based on concise text snippets. This realm is where authenticity and hidden agendas can be challenging to differentiate, immediate interaction is the norm, and interest can dissipate as swiftly as it arises. Often, we engage in online dating simply due to a sense of monotony. Online dating serves as a mirror reflecting the characteristics of our current era, and the following statistics offer insights into this digital dating landscape.

Online Dating Statistics

Editor’s Choice

  • In 2023, it’s anticipated that a whopping 384 million people worldwide will join the online dating phenomenon, showcasing its growing popularity on a global scale.
  • What’s particularly interesting is that the United States leads the charge, with 21.9% of its population actively participating in the digital dating scene.
  • On the financial front, the impact of online dating is remarkable, as the dating app market generated an astonishing $1.02 billion in revenue in 2021, firmly establishing its significance in the tech industry.
  • Contrary to the notion that online connections are fleeting, the data tells a different story. Nearly 15% of individuals have enjoyed relationships lasting longer than a year after initially meeting online, challenging preconceived ideas about the transitory nature of digital dating.
  • Interestingly, for most Americans (54%), whether they meet online or offline has no bearing on the ultimate success of their relationships. This reflects the normalization of digital dating in today’s society.
  • While many Tinder users (80%) claim to be looking for meaningful relationships, it’s essential to acknowledge the diversity of intentions within the online dating community. For instance, 36% of men openly admit to primarily using online dating for casual encounters, in contrast to just 14% of women.
  • The importance of shared interests in online dating cannot be overstated, with 61% of users actively seeking connections with others who share common hobbies and passions.
  • However, it’s not all sunshine and roses in online dating. A less savory aspect emerges, with 7% of individuals who’ve used dating apps or websites confessing to having used them to cheat on their significant other, highlighting the potential pitfalls of this digital dating landscape.
  • Lastly, Tinder reigns supreme as the unrivaled leader in the dating app arena, boasting the most significant global user base, a testament to its widespread appeal and undeniable influence in shaping the dynamics of modern dating.

Global Online Dating Industry

  • The online dating market has increased since 2017, and COVID-19 didn’t slow it down.
  • In 2017, the industry’s revenue was $779 million. It was expected to reach $973 million in 2020, growing at 24.9%.
  • In 2020, the industry made a whopping $2.23 billion in revenue.
  • Experts predict that by the end of 2025, the industry will generate $3.592 billion in revenue, growing at a rate of 8.26%.
  • In 2019, there were approximately 219.7 million online dating users worldwide, expected to reach 234.1 million in 2021 and 276.9 million in 2024.
  • There were around 30.4 million online dating service users in the US, which is expected to grow to 35 million by 2024.

(Source: Statista)

Leaders in the Online Dating Industry

According to Downloads

  • As of January 2021, the digital dating landscape witnessed a hierarchy of popular apps based on their monthly downloads.
  • At the pinnacle was Tinder, boasting a staggering 6.44 million downloads, a testament to its widespread appeal and recognition in online dating.
  • Badoo followed closely, with 3.29 million downloads, demonstrating a significant user base.
  • Bumble secured the third spot with 1.8 million downloads, showcasing its growing presence in the market.
  • Other notable contenders included Happn with 867.5 thousand downloads, Hinge with 554.65 thousand, OkCupid with 448.08 thousand, Match with 279.8 thousand, Inner Circle with 118.9 thousand, Coffee Meets Bagel with 84.51 thousand, and eharmony with 81.69 thousand downloads.
  • These statistics shed light on the competitive landscape of dating apps, illustrating the varying degrees of popularity and user engagement among these platforms during that time frame.

(Source: AppMagic)

Online Dating Statistics

By Monthly Visits

  • In online dating, the competition for users’ attention and engagement was vibrant, with a distinct hierarchy emerging based on monthly visits as of the available data.
  • Badoo led the pack with a remarkable 192.5 million monthly visits, showcasing its widespread popularity and user traffic.
  • Plenty of Fish followed closely behind with 103.8 million visits, demonstrating its substantial presence in the online dating landscape.
  • Tinder secured the third position with 59.1 million monthly visits, while and OkCupid held strong with 53.8 million and 34.9 million visits, respectively.
  • Zoosk, Ashley Madison, OurTime, MeetMe, and Shaadi also made notable appearances in this competitive arena, amassing monthly visits of 30.7 million, 16.1 million, 15 million, 13.2 million, and 10.1 million, respectively.
  • These figures underscore the diverse preferences and choices of online daters, shaping the dynamics of the digital dating industry during that period.

(Source: SEMrush, 2020)

Statistics by Popularity of Online Dating Apps

  • In 2020, Match Group, the company behind dating services like and Tinder, raked in a whopping $2.39 billion in revenue.
  • Match Group boasted over 11 million paying members in early 2021.
  • The US had 26.6 million smartphone dating app users in 2020, with Tinder, Plenty of Fish, and Bumble leading the pack.
  • Tinder is a giant among dating apps, with statistics like:
  • Over 430 million total downloads.
  • More than 65 billion matches in less than a decade.
  • Over 4.2 million GIFs are shared weekly.
  • 1.5 million dates are happening every week.
  • Tinder is the world’s most downloaded dating app, with over 6.5 million monthly downloads as of May 2021.
  • In 2020, Tinder’s revenue soared to $1.4 billion, an 18% increase from the previous year.
  • By the third quarter of 2020, Tinder boasted 6.6 million paid members worldwide.
  • The first Sunday of January, known as “Dating Sunday,” witnessed a surge in activity, with a 40% to 70% increase in traffic.
  • In 2023, the US’s projected number of dating app users is around 25.7 million.

(Source: Statista, Tinder Press Room, CNET)

The Match Group’s 2020 Performance:

  • In the final quarter of 2020, Match Group had a great run.
  • They saw their revenue shoot up by a solid 19% compared to the previous year, bringing in a total of $651 million.
  • Their operating income also performed well, surging 17% from the same quarter in the prior year to $213 million.
  • Match Group’s Adjusted EBITDA followed suit with a healthy 13% growth in the fourth quarter of the previous year, tallying up to $245 million.
  • What’s particularly worth noting is the significant increase in average subscribers, which grew by 12% in Q4 2020, totaling 10.9 million subscribers.

How Do People Use Dating Apps?

  • Time Spent: Young online daters spend about 10 hours weekly on dating apps.
  • Profile Help: Some users seek help with their profiles.
  • Message Replies: Only about a third of opening messages get a response.
  • Ideal Message Length: Short and sweet messages work best.
  • Video Calls: Video calls are seen as helpful in the dating process.
  • Meeting Immediately: Some online daters meet in person right away.

(Source: Ok Cupid)

Demographics of Online Dating Statistics

According to Age

  • About 30% of adults in the United States have used a dating website or app.
  • The data reveals the prevalence of Bumble usage among various age groups of U.S. adults.
  • Among those aged 18-29, 13% have embraced Bumble as a platform for dating and connections.
  • The age group of 30-44 also showed significant adoption, with 10% of adults using the app.
  • Moving into the older demographic, both the 45-54 and 55-65 age ranges exhibited a 4% utilization rate of Bumble, indicating that the app has garnered some traction even among more mature generations.
  • These statistics underscore Bumble’s broad appeal, catering to a diverse spectrum of age groups within the U.S. adult population.

(Source: Pew Research Center, Morning Consult)

Online Dating Statistics

According to Gender

  • Some intriguing trends emerge in online dating, especially when considering gender and user experiences.
  • Men are slightly more likely to try online dating (34%) than women (27%).
  • When we look at specific platforms, Tinder is a top choice, used by 46% of online daters, followed by Match at 31% and Bumble at 28%.
  • Interestingly, men tend to have more positive experiences (57%) than women, where experiences are more evenly divided (48% positive, 51% negative).
  • There’s also a payment difference, with men more likely to invest in online dating (41%) than women (29%).
  • Communication dynamics show disparities, too, with 54% of women feeling overwhelmed by messages received in 2020, while only a quarter of men felt the same.
  • Conversely, 64% of men felt insecure due to a lack of messages, while 40% of women shared similar feelings.
  • Despite the highs and lows, men and women generally feel excitement and disappointment in online dating.
  • Men are more inclined to mention casual encounters as a motivation (31%), while women are less so (13%).
  • These insights illuminate the diverse experiences and motivations shaping the online dating landscape.

(Source: Pew Research Center)

According to Income Group

  • Distinct trends emerge when examining the usage of dating apps concerning income.
  • Among individuals earning less than $50,000 annually, 6% have engaged with dating apps, indicating a moderate level of participation.
  • In the income bracket of $50,000 to $100,000, a slightly lower 5% of individuals have used these apps.
  • However, there’s a noticeable uptick in usage among those with an annual income exceeding $100,000, with 8% actively participating in dating apps.
  • This data suggests that as income rises, there’s a greater inclination to explore and engage with dating platforms, possibly reflecting varying preferences and lifestyles across income groups.

(Source: Pew Research Center)

Upticks and Downticks: Online Dating During COVID-19

  • During the pandemic, Tinder saw a 52% increase in messages sent in April 2020.
  • “Mask” mentions on Tinder increased tenfold, making mask-wearing an important compatibility factor.
  • Other creative online dating practices emerged, such as a 5x increase in animal crossing mentioned in Tinder bios.
  • Browsing on Tinder increased, with Gen Z seeing a 67% rise in swipe volume.
  • OkCupid saw a 10% increase in matches, a 20% increase in conversations, and a 30% increase in sent messages during the lockdown.

(Source: GWI, 2020, OkCupid, 2020)

Regional Trends in Online Dating Statistics

Major Countries by User Penetration

  • Across major countries, user penetration in online dating varies.
  • The United States leads the pack with a user penetration rate of 18.4%, signifying a substantial presence in the digital dating landscape.
  • Following closely behind is the United Kingdom, where 16.9% of the population actively engages in online dating.
  • Belgium, the Netherlands, and Luxembourg also show significant participation, with user penetration rates of 15.9%, 15.8%, and 15.1%, respectively.
  • These figures reflect the varying degrees of adoption and popularity of online dating across these nations, showcasing its global appeal as a means of connecting and forming relationships.
Online Dating Statistics

Major Countries by Revenue

  • Several countries stand out as major players in online dating revenue.
  • Topping the list is the United States, where the online dating industry rakes in an impressive $1.43 billion.
  • India follows closely behind with a substantial $1.28 billion in revenue, reflecting the growing popularity of digital dating.
  • China also makes a significant mark, generating $1.07 billion in revenue from online dating services.
  • While not as prominent in revenue, Japan and the United Kingdom still contribute substantially, with $273 million and $232 million, respectively.
  • These figures underscore the global reach and economic significance of the online dating industry, showcasing how it has become a thriving market in various parts of the world.

(Source: Statista)

Online Dating Statistics

Present and Future of Online Dating Statistics

  • While online dating still has a stigma, 53% of Americans believe it’s somewhat or very safe.
  • Women tend to find online dating somewhat unsafe more often than men.
  • 54% of US adults believe online relationships can be as successful as in-person ones.
  • Common dangers in online dating include people lying to appear more attractive (71%) and setting up fake accounts for scams (50%).

(Source: Pew Research Center)


Online Dating Statistics – Online dating has grown remarkably, with millions of users across generations and diverse demographics embracing digital platforms to seek love and companionship. It has facilitated successful relationships, including marriages, while users exhibit careful profile creation and messaging habits. However, safety concerns and online dating scams persist.

Economically, the industry generates billions and spurs job creation, while culturally, it challenges traditional dating norms and reduces stigma. The future promises continued innovation through technology and evolving user behavior, solidifying online dating’s enduring role in reshaping modern relationships.


What is online dating?

Online dating refers to using internet platforms like dating websites and mobile apps to meet and interact with potential romantic partners.

How do online dating apps work?

Online dating apps allow users to create profiles, browse through the profiles of other users, and communicate with potential matches through messaging features.

Is online dating safe?

Online dating can be safe if users take precautions. This includes not sharing personal information too quickly, meeting in public for initial meetings, and being cautious of online scams.

What are the advantages of online dating?

Online dating offers a convenient way to meet people, access a wider pool of potential partners, and filter matches based on specific criteria.

Are there any disadvantages to online dating?

Disadvantages include the potential for dishonesty in profiles, the risk of encountering scammers, and the sometimes overwhelming number of choices, leading to decision fatigue.

Tajammul Pangarkar

Tajammul Pangarkar

Tajammul Pangarkar is a CMO at Prudour Pvt Ltd. Tajammul longstanding experience in the fields of mobile technology and industry research is often reflected in his insightful body of work. His interest lies in understanding tech trends, dissecting mobile applications, and raising general awareness of technical know-how. He frequently contributes to numerous industry-specific magazines and forums. When he’s not ruminating about various happenings in the tech world, he can usually be found indulging in his next favorite interest - table tennis.