Print-on-demand Displays Growth in the Consumer Sector by Personalizing Products

Introduction

According to Print on Demand Statistics, The Print on Demand (PoD) industry is growing rapidly thanks to the rise of online shopping, a desire for personalized products, and improved printing technology. PoD enables businesses to create custom items based on individual orders, particularly in categories like clothing, home decor, and accessories.

The market is competitive, with both established and new companies providing e-commerce platforms that include PoD services. Consumers are attracted to PoD for its distinct and personalized products, and the industry’s future seems bright as it adapts to changing consumer preferences and continues to innovate.

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• The revenue in the global Print on Demand (PoD) market has exhibited a significant upward trajectory at a CAGR of 27.8%.
• In 2022, the PoD market recorded a revenue of approximately USD 3.94 billion.
• By 2023, the market is projected to reach USD 5.04 billion, with software revenue at USD 3.68 billion and services at USD 1.36 billion.
• Among the product categories, apparel commands the largest share, accounting for 37% of the market.
• Approximately 36% of consumers now expect some level of personalization as a default option and are even willing to wait longer for customized items (48%).
• In 2021, the global web-to-print software market reached a valuation of $1.187 billion.
• In 2022, Printful expanded its offerings by partnering with Patternbank, granting customers access to a diverse selection of more than 500 fashionable and ready-to-print designs.

Global Print-On-Demand Market Overview

Global Print-on-Demand Market Size

• The revenue in the global Print on Demand (PoD) market has exhibited a significant upward trajectory at a CAGR of 27.8%.
• Starting in 2022, the PoD market recorded a revenue of approximately USD 3.94 billion. This initial figure marked the foundation for subsequent growth in the industry.
• As we moved into 2023, there was a noticeable uptick in revenue, reaching USD 5.04 billion.
• The upward trajectory remains consistent, with revenue estimated to reach an impressive USD 32.77 billion in 2031 and an even more remarkable USD 43.07 billion in 2032.

Print-On-Demand Market Size- By Platform

• The Print-on-Demand (PoD) market has witnessed remarkable growth from 2022 to 2032, with consistent year-over-year increases in total market revenue. In 2022, the market was valued at USD 3.94 billion, with software revenue accounting for USD 2.88 billion and services contributing USD 1.06 billion.
• As we move forward, the PoD market is expected to experience exponential growth. By 2023, the market is projected to reach USD 5.04 billion, with software revenue at USD 3.68 billion and services at USD 1.36 billion.
• The projections for 2027 to 2032 are even more promising, with the PoD market reaching USD 43.07 billion by 2032. Software revenue is expected to soar to USD 31.44 billion, while services are projected to contribute USD 11.63 billion to the market’s overall revenue.

Global Print-On-Demand Market Share- By Product

• The global Print-On-Demand (PoD) market exhibits a diverse distribution of market share across different product categories.
• Among these categories, apparel commands the largest share, accounting for 37% of the market.
• Home decor follows closely, capturing a significant 27% share, reflecting the growing trend of personalized interior design.
• Drinkware products, including customized mugs and glasses, contribute 19% to the PoD market share, while accessories, such as custom phone cases and bags, make up 12% of the market.
• The remaining 5% is attributed to a variety of other products within the PoD sector.

Global Print-on-demand Market Drivers

• Firstly, there’s a rising demand for personalized and unique products. Approximately 36% of consumers now expect some level of personalization as a default option and are even willing to wait longer for customized items (48%).
• PoD’s advantage lies in its ability to create made-to-order products with no minimum requirements, enabling the fulfillment of orders for even a single product with a specific design. This addresses the increasing desire for personalization while maintaining profitability.
• Another driving force is the shift from traditional retail to e-commerce, a shift accelerated by the pandemic.
• In 2021, e-commerce accounted for 18.8% of global retail sales, a figure that grew to 19.7% in 2022 and is projected to reach 24% by 2026, marking a substantial 6% increase in just four years.
• Furthermore, the emphasis on sustainability and eco-friendly products has played a significant role. A 2021 survey revealed that 27% of respondents had tried new sustainable products in the past year, with 25% increasing their spending on sustainable fashion.

The Impact of COVID-19 on Print-on-demand

• The impact of COVID-19 brought about significant changes in both personal lives and various industries, compelling us to adapt to new realities amidst uncertainties, both professionally and personally.
• One notable response to this uncertainty was the upsurge in people turning to side hustles as a means to enhance their financial security.
• In 2020, there was a remarkable 42% increase in new business startups in the United States.
• In terms of numbers, 34% of Americans were engaged in side hustles in 2020, a figure that escalated to 40% by 2022.
• Demographically, side hustles found the most popularity among the younger generations, particularly Gen Z and Millennials.
• Furthermore, there’s a growing trend towards incorporating automation into the management of side hustles.
• Approximately 65% of Americans involved in side hustles utilize automation in their businesses, with nearly half of them (48%) relying on it for at least half of their business operations.

Web-to-print Industry Statistics

• Web-to-print, also referred to as online printing, is a business model that has been steadily gaining popularity.
• This approach entails the sale of printed goods via online platforms. The industry’s expansion has been remarkable, particularly with the advent of e-commerce and digital payment solutions.
• In 2021, the global web-to-print software market reached a valuation of $1.187 billion.
• The growth trajectory of the global web-to-print market stands at 7.4%, and it is projected to reach an estimated value of $1.968 billion by the year 2028.

Printful Company Statistics

• Printful maintains its dedication to embracing cutting-edge technologies. In November 2022, Printful showcased its forward-thinking approach by incorporating Sweden’s Coloreel’s instant thread color unit (ITCU), revolutionizing embroidery with limitless color choices.
• Within Printful’s portfolio of best-selling products, t-shirts, and sweatshirts hold a dominant position in the apparel category, while mugs and posters enjoy popularity in the home & living category.
• Furthermore, in 2022, Printful expanded its offerings by partnering with Patternbank, granting customers access to a diverse selection of more than 500 fashionable and ready-to-print designs.
• In addition to this, Printful enhanced its e-commerce integration by introducing 3D product models tailored for Shopify-based online stores in 2022.
• When it comes to investment, Printful’s unwavering commitment is evident. In 2021, it allocated a substantial $32.4 million exclusively for printing equipment and technology, contributing to an overall investment of $83.8 million thus far.

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