Google Search: The Most-visited Website in the World

According to Google Search Statistics, Google processes on average above 40,000 searches every second, which is equivalent to over 3.5 Billion searches per day, and 1.2 Trillion searches worldwide. It has been tracking the number of searches each year since its inception.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google’s popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

Google Leads the Search Engine Market

• Google is the world’s most popular website. Google is the leader in search engine market share. Google held a 91.9% share of the market in January 2022, according to GS Statcounter.
• Bing and Yahoo! Total market share was 1,51%. YANDEX (1.27%) and Baidu (1.16%) were the next two.
• Google was launched in 1997, and other search engines were unable to keep up. Google has held a large share of the market for search engines over the past decade. Most of its revenue comes from advertising.
• Google has expanded its services over the years to include mobile devices and productivity tools as well as mail. Google’s revenue will be among the highest of all tech companies in 2021.

How Many Google Searches Are Conducted Per Day?

• According to the most recent data (Internet Live Stats 2022), Google processes over 99,000 search queries per second. Every day, more than 8.5 billion searches are conducted.
• Google processed slightly more than 10,000 searches per week in 1998. Google processed the same amount of searches per second in 2006 as it did in 1998. Google is now a common part of millions of people’s lives around the world.
• Experts believe that Google’s popularity as a search engine can be attributed in part to its ability to provide quality and relevant results for its users. This is done by matching the users’ search intent with the websites that will provide the best results.

What Is the Most Searched Query on Google?

• Google, 2022), reported that Wordle was the number one keyword worldwide in 2022. (Google, 2022). The top searches were “India Vs England”, a topical query, and “Ukraine”. Topics vary in terms of the most popular searches. Johnny Depp is the most popular person while Euphoria is the most popular television show.
• The location also influences what users search for. In the United States, “Wordle” was the top search. “Election Results” ranked second, while “Betty White”, ranked third. Google’s top searches in the United Kingdom are slightly different. The United Kingdom’s top Google searches were also “Wordle”, however, the second and third queries included “World Cup” and “Queen Elizabeth.”

Importance of the First SERP Page

• When you search for something, likely, you will only see the first page of Google results. In an analysis of over 4,000,000 Google results, Backlinko 2022) found that only 0.63% clicked on the second Google result page. Users will change their search query if they cannot find the information on the first Google results page.
• In the same study, it was found that the likelihood of clicking on an organic result in the first 10 positions is 10 times higher than the odds of clicking on a result in the 10th place. Plus, a single position increase in organic ranking can increase click-through rates by 2,8%. Organic rankings are becoming increasingly important. Ranking higher is crucial if you want to be seen by users. If you’re a business, it is important to aim for page one in Google’s search engine results. Google’s search statistics show that your visibility is drastically reduced if you are on the second page.

Google procedures more than 40,000 searches every second, converting to over 3 billion searches per day, and 1 trillion searches per annum. Google has been around for over 20 years. The chart below shows how many searches have taken place each year.

Google to Know

Google was founded by Larry Page in 1998. It currently serves ten thousand searches per day. In 2006, Google completed the same number of searches in one second. Google answered 3.5 million queries per day in September of 1999. Google had only been around for a year when it was launched.

By mid-2000, the number of searches had grown fivefold to 18 million per day. Google received more than 200 million searches a day when its IPO was announced in April 2004.

Amit Singhal, Senior Vice President at Google responsible for the implementation and development of Google Search, revealed in August 2012, that Google’s Search engine finds over 30 trillion URLs. It crawls more than 20 billion websites per day and processes 100 billion searches every month. This is equivalent to 3.3 billion requests for search per day, and 38,000 thousand searches per second.

Google Zeitgeist 2012 confirmed this number, reporting 1.2 billion searches for 2012.

Curious Facts

• Google took one month in 1999 to crawl and index 50 million pages.
• In 2012, it took less than a minute to complete the same task.
• Every day, 16% to 20% of the questions that are asked have never been asked.
• Each query must travel an average of 1,500 miles from the user’s computer to a data center and back.
• Google uses 1,000 computers to answer a single query in just 0.2 seconds.

Google Search Growth Rate

Google’s search volume growth rate has declined since 2009 and 2010. The current growth rate is estimated to be around 10%.

In the first phase, there was a staggering increase of 17,00% between 1998-1999. The growth increased by 1000% from 1999-2000 and then by 200% between 2001-2000. Google searches continued to grow at a rate of 40-60% per year between 2001 and 2009. The growth rate then began to slow down, stabilizing at 10-15% over the last few years.

User Behaviour Statistics

Users choose the autocomplete suggestion 23% of the time.

Google’s autocomplete suggestions will save you a lot of time. Google statistics show that 23% of users are using this feature. The searchers may not know how to Google the exact thing they’re looking for. Google can guide them to the information they’re looking for or point them in the right direction.

Google search stats show only 0.44% of users visit the second page of results.

Ads are usually included in the 10 to 15 results. The average user can easily find the information they need or alter their search. Google’s algorithms are not a concern for most users. According to Google’s latest search statistics, only 0.44% of users go to the second Google page to find something specific.

65% of searchers click on organic results.

Many search engine results pages have paid ads. Google statistics show that 65% click on organic results. Further, 10% of users click on multiple listings that are organic for the same search. The majority of people will find the information that they need with their first search.

The average time for the first click is 14.6 seconds.

The query determines the time required for a user to choose an option. According to recent research, the average time varies from 9.8 seconds for how to cut your hair yourself to 22 seconds for supplements to treat back pain. Google data shows users click on Google results in an average of 14.6 seconds.

Google users find the information they are looking for without having to modify their initial search terms.

Google’s algorithm is evolving at lightning speed. Not just the algorithm that is changing. Only 15% of the search terms entered initially do not yield desired results. Google’s keyword trends reveal that 85% of users don’t change their search query. Autosuggest and algorithm improvements are essential, but user behavior is also important. Google has been a part of our daily lives for over two decades. Search is better understood by users.

Over 50% of Google searches end without a click.

CTR has decreased since Google introduced featured snippets. Does this mean users aren’t finding relevant information or the desired information? Google’s latest search statistics show that the truth is quite the opposite. Users are finding answers to their questions without having to click on another page by using the concise summaries that appear in the answer boxes. Over 50% of searches are zero-click searches, where users don’t want in-depth details.

Google Brand Statistics

Google’s Birthday on September 27

Google was founded in 1998, on September 4. Google’s past shows that before 2006, Google celebrated its birthday on two other dates in September, but neither of them was the 4th. The 27th of September was selected because the first birthday Doodle is the most frequently cited reason.

According to the latest estimates, Alphabet, Google’s parent company, has a value of $1.19 trillion.

Alphabet, the parent company of Google is a tech giant with a value exceeding $1 trillion. Google is composed of three major components: Android Search and YouTube. Apple, Amazon, and Microsoft make up the three other companies that are part of this exclusive club. Apple was the very first company to achieve this milestone in 2018. CNBC predicts that Facebook will be the next company to reach $1 trillion.

By 2021, Google’s brand value will be $458 billion.

This tech giant’s value is continually increasing and it ranks third in the top 10 most valuable brands around the globe. Amazon is the most valuable brand in the world with $683.8 billion. Apple comes second with $611.9 billion, Google third with $457.9 billion, and Microsoft fourth with $400.2 Billion. Google’s value was around $323.6 Billion the year before. Google was ranked fourth on the list, behind Apple, Amazon, and Microsoft. Microsoft and Google switched places in 2021, as Google’s value increased by 42% while Microsoft’s only increased by 26%.

Google Market Share Statistics

Google has a market share of 91.86%.

According to an analysis conducted in July 2021, Google has once again become the leader of search engines. Google’s statistics on search engines show the company holds a market share of 91.86%. Bing comes in second with just 2.34%. Baidu comes in third with 1.48%. Yahoo! Yahoo! with 1.47%. Yandex ranks 5th, with a market share of 1.38%.

Google has 87.76% of the desktop search engine market.

Google is still the leader with an impressive market share of 87.76% as of June 2021. Bing comes in second place with 5.56%, and Yahoo is close behind with 2.71%.

Google is the most popular mobile search engine.

Google’s developers understand the importance of optimizing search engines for mobile devices. Google’s mobile search engine accounted for 95,533% market share as of July 20-21. Baidu came in second with 1.96%, and Yandex was third with 1.29%. Yahoo, DuckDuckGo, and Bing were also on the list with each having less than 1%.

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