Health and Wellness Triggering Uptick in Sports Nutrition Market Demand, says Market.us

The type and quantity of food and liquid consumed by athletes, sportspeople, bodybuilders, etc. is the subject of sports nutrition. There are many products on the market that provide the ideal amounts of vitamins, carbs, proteins, and fats needed for a certain exercise regimen.

Sports nutrition products are growing more and more well-liked among leisure and lifestyle buyers. Consumers today are increasingly conscious of their health. Sports nutrition products are getting more and more popular, especially with sportsmen and those who engage in physically demanding activities.

According to a report by Market.us, “The Sports Nutrition Market was estimated to be worth USD 38.95 billion in 2021 and is anticipated to rise to USD 92.68 billion by 2032, at a CAGR of 8.2% from 2023 to 2032.”

The growing popularity of games, clubs, and gyms, as well as the greater emphasis on staying physically fit and healthy. These are a few of the major elements affecting the development of the sports nutrition industry.

The number of gymnasiums in the United States is the most in the world; Brazil and Mexico are the next top two countries regarding the number of gyms. Due to consumers’ growing health concerns, fitness clubs are becoming more and more popular.

Anurag Sharma, a senior research analyst at Market.us, said, “In order to strengthen their position and draw a sizable number of customers over the next few years, the major industry participants are concentrating on emerging markets. Additionally, the industry may soon develop due to the increased emphasis on marketing initiatives and advertising efforts. Key companies in the sports nutrition market will benefit financially from the introduction of new products throughout the forecasted period.”

The increasing global awareness of health and wellbeing is the main reason driving up the need. Sports nutrition’s expanding consumer base, which includes bodybuilders, athletes, and non-athletes who desire to live a healthful lifestyle may help the industry grow.

An increase in lifestyle customers who use the products to meet daily nutritional demands rather than partaking in other fitness activities or exercises could speed up the market growth during the anticipated timeframe.

However, a poor reputation brought on by contaminated goods made with illegal substances such as anabolic steroids, stimulants, and prohormones may discourage consumers from utilizing sports nutrition, which may slow the market’s expansion throughout the projection period.

A rise in investment in research and development, especially in developing countries, and a rise in the number of young people opting to pursue all forms of sport as a career are the main factors impacting the market’s growth.

Hydroxycut, a sports nutrition brand owned by Lovate Health Sciences, introduced “Cut,” an energy drink that will aid consumers in lowering their body fat percentage, in January 2022.

The Coca-Cola Company introduced “Powerade” in March 2020. This energizing beverage was introduced in a variety of flavors. The goal was to increase the company’s product line through new product development.

When compared to other countries, America accounted for 55% of the market in 2020. The demand for customized nutrition products in the area is being fueled by government programs encouraging an increase in gyms, health centers, and sports-related activities.

China is where the “Beijing Olympics Games” originated. Sports nutrition food is becoming more popular as a handy food option to sate hunger and offer nutrition after sports or exercise due to the changing lifestyles of people in the Asia-Pacific region, notably in nations like India and China.

In 2020, China was the country with the highest annual fitness club revenue worldwide. As a result, one of the key factors propelling the sports nutrition market is consumer participation in sports.

The growing trend of snacking among the nation’s health-conscious consumers fuels the market for sports nutrition, particularly energy and protein bars. Consumers ultimately save time because these goods are closely related to RTE foods.

Fitness enthusiasts in the area are also driving the market with their diverse needs, which include muscle development, stamina enhancement, and body-fat reduction, among others, allowing players to enter the sports nutrition market. This attracts other consumers of different ages, so the demand for sports nutrition is significantly rising in this region.