The Digital Marketing Using Statistical Data For Market Growth

“According to Market.us, By the year 2023, the digital marketing market is anticipated to hit $602.25 billion. Search Advertising comprises the biggest segment, with a market volume of $202.40 billion. Expected to spend $232.7 billion on ads, the United States will be leading globally.”

Importance of Digital Marketing Statistics

By leveraging them, you may remain competitive. Data can be used to discover what others are doing.  It is always feasible to stay ahead of the competition. Using statistical data, you can prioritize your actions. To carry out a cross-marketing strategy, it is vital to compare the performance of various platforms. 

When you have statistical support, it is easier to make effective decisions. Using digital marketing analytics can provide confidence in knowing what works. Reduce your time spent strategizing. With the time saved, it is able to accomplish other critical activities such as SEO or auditing.

Digital Marketing Statistics for 2023

• According to Digital Marketing Statistics, Digital advertising is expected to reach $602.25 billion by 2023.
• The largest segment is Search Advertising, with a market volume of $202.40 billion.
• With an estimated $232.7 billion in advertising spending, the United States will dominate the world.
• In 2023, the average amount spent on social media advertising by each user is predicted to be $45.11.
• By 2026, the proportion of smartphone-related advertising expenses is expected to be 69%.
• The estimated contribution of programmatic advertising to digital advertising income is roughly 87% by 2026.
• Digital marketing is predicted to expand at a compound annual rate of 17 percent.  Between 2021 and 2026, there will be a 6% decrease.
• By 2023, social media advertising will exceed $230 billion.
• Facebook and Google Ads have the highest ROI rate in paid advertising.
• Digital advertising spending in 2021 was $436 billion US dollars. Traditional advertising was at $196 billion.

(Source: Statista, WordStream)

More Social Media Marketing Statistics

• The average adult in the United States spends more than two hours per day on social media.
• 91% of people access social networking sites via a mobile device. This implies that you should incorporate social media into your mobile marketing strategy.
• Almost half of social media users rely on brand recommendations from influencers. Learn how to capitalize on this trend by reading our influencer marketing research.
• Because less than 5% of businesses use Facebook video marketing, this is a tremendous opportunity for businesses looking to stand out.
• 90% of Instagram users follow at least one business.
• More than 80% of B2B firms utilize Twitter for organic social media marketing and Twitter ads.
• Snapchat has 265 million daily active users who open the app more than 30 times every day.
• Snapchat users are more inclined to purchase goods or services using their mobile devices. They are also 60% more inclined to buy on impulse.
• The average swipe-up rate for Snapchat advertising is 50%, with a cost per swipe ranging from $.30 to $1.00.

General Digital Marketing Statistics

• The Digital Marketing industry is expected to be worth $807 billion by 2026.
• Desktop usage receives 39% of ad spending.  The remaining 61% is accounted for by smartphones.
• The majority of ad expenditure, which is estimated to be around 69% in 2026, will go to mobile phones, with PCs accounting for only 31%.
• By 2023, programmatic ad expenditure will account for 84% of total ad spending, with non-programmatic ad spending accounting for an inconsequential 16%.
• According to 49% of marketers, organic research provides the best ROI.
• For 20% of organizations, the volume of leads generated determines the success of digital marketing.
• According to Gartner’s survey, digital marketing receives 72% of marketing expenditure.
• Google’s procedures by 2023, there will be 5 billion daily searches.
• Google handles 92% of all global queries, making it the largest search engine in the world.
• According to a Bureau of Labor poll, demand for marketing employment will increase by up to 10% until 2026.
• Regularly responding to reviews can help organizations increase consumer spending by 50%.
• More than 90% of people read online reviews before making a purchase.
• 62% of all marketers utilize software to manage consumer connections.

(Sources: TechJury, Statista, Wikipedia, Gartner, Bureau of Labor, WordStream, Hubspot.)

Email Marketing Statistics

Email marketing is extremely important in digital marketing. A dollar spent on email marketing yields a $36 ROI.  These returns are 36 times more than the initial investment. Isn’t that insane? Incorporate the statistics listed below into your email marketing strategy planning.

• Every day in 2023, e-mails are used by 14 billion people.
• Email Marketing can generate $36 for every $1 spent.
• Globally 319.  In 2023, six emails will be exchanged daily.
• Smartphone users open over one-third (36.6%) of their emails every day.
• Email marketing professionals use mobile-friendly emails as the second most frequently applied method to hike their ROI.
• A fifth of marketing email campaigns do not have mobile phone optimization.
• Email Marketing generates revenue worth $8.  As of 2023, the total amount will be 49 billion.
• The highest opening rate belongs to Mondays with an impressive figure of 22%. Meanwhile, Sundays take up last place with a disappointing percentage of merely 20% to 3%.
• Click-through rates peak at 2 on Tuesdays.  Saturdays and Sundays have a low CTR of just 2%, while other days observe a higher rate of 4% and 1%.
• Out of the total percentage of digital marketers implementing email marketing globally (82%), those using automated emails constitute a majority share i.e., a staggering figure of 65%.

More Insights

• The subject line alone enables almost 70% of email recipients to detect if an email is junk mail.
• The Email’s conversion rate increases by 56% when an emoji is added to its subject line instead of plain text.
• Approximately half of all brands take advantage of videos within their email marketing plans.
• Generally, approximately 70% of an email’s receivers can discern whether it may be spam just by examining the headline.
• The conversion rate increases drastically at 56% if a single Emoji is included in the message headline as opposed to ordinary text.
• On a universal level, advertising emails have an opening rate of 18%, along with a CTR (click-through rate) of 2.6% and a CTOR (click-to-open rate) totaling 14.1%.
• The approach that global marketing emails utilize usually accumulates a quit rate of 0.1%.
• Consumers dedicate an average interval of 10 seconds to perusing brand emails.
• 46% favor communications from brands through sending electronic mail.

SEO Statistics

SEO is a key factor for any Digital Marketing program. Even if quality leads are obtained via advertising, conversions will not be had unless there is user satisfaction with the website experience. SEO encompasses multiple points. To comprehend its importance, refer to the statistics provided below.

• The SEO sector will be worth more than $50 billion in 2023.
• Organic traffic accounts for 53% of total website traffic.
• Brands with a dedicated blog receive 55% more visitors than those without.
• 75% of people do not look past the first page of Google results.
• Leads obtained through SEO have a 15% close rate.
• The top page of Google search results has an average click rate of 32%.
• The average word count for the first page is 1500.
• Almost half of the organizations say SEO is their biggest ROI generator.
• 98% of consumers disregard paid commercials.
• Smartphones account for more than half (55%) of global internet traffic.

Social Media Marketing Statistics

SMM, or Social Media Marketing, is a prominent subset of Digital Marketing. Social media usage is increasing particularly short-form video consumption. In this section, we will look at statistics from several social media platforms.

• The social media marketing industry is worth $160 billion and is expected to grow to $223 billion by the beginning of 2023.
• There are more than 4.26 billion social media users worldwide.
• Businesses devote around 15% of their marketing budget to social media marketing.
• Social media marketing is used by more than 90% of brands.
• Facebook advertising is the most widely used ad program in the world.
• Facebook’s advertising platform is used by nearly 86% of businesses.
• TikTok is the fastest-growing social media platform.
• The following is a list of the top social media platforms as of 2023.

(Sources: DemandSage, WordStream, Meta, Bytedance, Wikipedia, TikTok, Influencer marketing hub, Bloomberg, The Verge, NY Times.)

YouTube Statistics

• YouTube has over 2.5 billion monthly active users as of 2023.
• YouTube is the world’s largest video-sharing site and the second-largest social media platform.
• Globally, 52% of internet users visit YouTube at least once a month.
• Every day, about 122 million people visit YouTube via its website and apps.
• India has the highest number of YouTube users (467 million).
• Males account for 53.9% of YouTube’s audience. The female audience accounts for 46.1% of the total.
• Every day, 1 billion hours of video are watched on YouTube.
• The majority of YouTube users are between the ages of 25 and 34.
• YouTube is the second most popular site for influencers. Instagram comes in first.

(Source: DemandSage)

Future of Digital Marketing Statistics (2023 & Beyond)

• Smartphones are expected to account for 69% of overall advertising spending. Make sure your social media campaigns are mobile-friendly!
• According to one estimate, 90% of mobile users are unclear about what they want to buy, therefore they search for it online. Ensure that your digital marketing campaigns are optimized for the growing number of mobile users.
• According to Marketing Insider, more than half of digital marketers want to increase their content marketing budget in 2023.
• Augmented reality is the hot new marketing trend. The global augmented reality market will be worth $461.25 billion by 2030, according to Industry Research Future (MRFR). These forecasts are based on a 41.50% CAGR for the sector.
• 61% of buyers prefer to shop at businesses that offer augmented reality.
• Another factor to consider is voice search. According to Google, more than half of baby boomers use voice assistants to access information on the go.

Digital marketing trends for 2023:

• Mobile-first approach.
• Augmented reality.
• Voice search.
• Use of AI
• Influencer marketing, especially using micro-influencers.
• All social media platforms, including LinkedIn, will be dominated by video content.

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