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Transparent Display Market Overview
A transparent display companies provide a type of screen technology that allows light to pass through while displaying images or videos.
Unlike traditional screens, transparent displays let viewers see the environment behind the screen, offering a unique blend of digital content and real-world views.
Common types include OLED, which emits light directly and can be made fully transparent, and LCD, which uses a transparent backlight.
These displays are used in applications like digital signage, retail displays, automotive systems, and augmented reality.
Market Drivers
The global transparent display market is driven by rising demand for digital signage, advancements in display technologies like OLED and LCD, and the growing adoption of augmented reality in sectors like automotive and aviation.
The shift toward smart retail and immersive consumer experiences, along with increasing use in architecture and interior design for innovative displays, also contributes to market growth.
Additionally, ongoing investments in research and development are improving efficiency and reducing production costs, making transparent displays more commercially viable across various industries.
Market Size
The global transparent display market is projected to grow from US$ 1,289.2 Mn in 2021 to US$ 21,369.0 Mn by 2031, with a CAGR of 33.2%.
List of Major Companies
These are the top 10 companies operating in the Transparent Display Market:
Samsung
Company Overview
| Establishment Year | 1938 |
| Headquarter | Seoul, South Korea |
| Key Management | Jong-Hee Han (CEO) |
| Revenue (US$ Bn) | $ 198.4 Billion (2022) |
| Headcount | ~ 98,557 (2022) |
| Website | http://www.samsung.com/ |
About Samsung
Samsung Electronics made notable advancements in the transparent display companies/sector with the unveiling of its Transparent MICRO LED display at CES 2024.
This innovative display, developed over six years, offers a crystal-clear, glass-like screen for an enhanced viewing experience.
The company has also pursued strategic acquisitions to strengthen its tech capabilities, including the purchase of Oxford Semantic Technologies in July 2024 to boost AI applications and the acquisition of Sonio by Samsung Medison in May 2024 to enhance ultrasound AI technology. These moves highlight Samsung’s focus on innovation and growth across various sectors.
Geographical Presence
Samsung Electronics Co., Ltd. has a strong global presence, with its headquarters in Seoul, South Korea. It operates extensively across Asia-Pacific, North America, Europe, the Middle East & Africa, and Latin America.
Key markets include China, Japan, India, the U.S., Germany, the UAE, Brazil, and Mexico. Samsung’s operations encompass manufacturing plants, R&D centers, and marketing efforts in over 80 countries, making it a leading global brand in consumer electronics, semiconductors, and digital media.
Recent Developments
- In May 2024, Samsung Medison acquired Sonio SAS to integrate its AI expertise with ultrasound systems, enhancing AI workflows and improving prenatal care.
- In January 2024, Samsung Electronics unveiled its leading MICRO LED display to expand how users enjoy visual content.
LG
Company Overview
| Establishment Year | 1947 |
| Headquarter | Seoul, South Korea |
| Key Management | William Cho (CEO) |
| Revenue (US$ Bn) | $ 64.5 B (2022) |
| Headcount | ~ 37,835 (2022) |
| Website | https://www.lg.com/ |
About LG Electronics
At CES 2024, LG Electronics introduced the world’s first wireless transparent OLED TV, the LG SIGNATURE OLED T. This 77-inch 4K screen combines transparency with wireless video and audio transmission, earning five CES Innovation Awards, including a Best of Innovation honor.
In its strategic efforts, LG partnered with Clearbrook LLC in August 2023 to create the NOVA Prime Fund, a venture capital initiative with over USD 100 million to support socially impactful companies.
Additionally, in March 2024, LG invested USD 60 million in Bear Robotics, advancing AI-driven autonomous service robots, further solidifying its commitment to innovation.
Geographical Presence
LG Electronics has a strong global presence, operating in over 100 countries. In North America, it holds a significant market share, with manufacturing plants in the U.S. and Canada.
In Europe, the company is prominent in markets such as the UK, Germany, and France, focusing on energy-efficient products. In Asia, South Korea remains a key hub, while the company also thrives in China, Japan, and India.
In Latin America, LG has a notable presence, especially in Brazil and Mexico, with manufacturing plants. The company is expanding in the Middle East and Africa, focusing on smart home technologies and air conditioning systems.
Recent Developments
- In March 2024, LG invested USD 60 million in Bear Robotics, a Silicon Valley AI-driven service robot startup.
- In January 2024, LG Electronics unveiled the LG SIGNATURE OLED T, the world’s first wireless transparent 4K OLED TV.
Xiaomi
Company Overview
| Establishment Year | 2010 |
| Headquarter | Beijing, China |
| Key Management | Lei Jun (CEO) |
| Revenue (US$ Bn) | $ 0.4 Billion (2022) |
| Headcount | ~ 32,543 (2022) |
| Website | http://www.mi.com/ |
About Xiaomi
Xiaomi Corporation has made significant strides in the transparent display companies/sector with the launch of the Mi TV LUX Transparent Edition in August 2020, the world’s first mass-produced 55-inch transparent OLED TV. This TV appears as a clear glass panel when off and displays images floating in mid-air when on.
In terms of strategy, Xiaomi has strengthened its technological capabilities through acquisitions, such as DeepMotion Technology in July 2021 to advance its electric vehicle efforts and Zimi International Corp. in March 2021 to enhance its smartphone accessory ecosystem. These moves demonstrate Xiaomi’s focus on innovation and market expansion.
Geographical Presence
Xiaomi Corporation, headquartered in Beijing, has a strong global presence across multiple regions. It is a dominant player in China and India, where it leads in smartphones and home appliances.
The company also has a significant foothold in Southeast Asia, Europe, Latin America, and the Middle East, expanding rapidly in countries like Indonesia, Spain, Brazil, and Saudi Arabia.
Xiaomi continues to grow in emerging markets like Russia, Pakistan, and Egypt, offering affordable, feature-rich products across smartphones, wearables, and IoT devices. Its strategy of providing high-quality, budget-friendly products has helped it compete effectively worldwide.
Recent Development
- In August 2023, Xiaomi partnered with Pixelworks Inc. and launched the Redmi K60 Ultra smartphone.
- In April 2023, Xiaomi unveiled the 55-inch Mi TV LUX Transparent Edition, which is claimed to be the world’s first mass-produced transparent TV.
Panasonic
Company Overview
| Establishment Year | 1918 |
| Headquarter | Osaka, Japan |
| Key Management | Yuki Kusumi (CEO) |
| Revenue (US$ Bn) | $ 62.8 Billion (2023) |
| Headcount | ~ 233,391 (2023) |
| Website | https://www.panasonic.com/ |
About Panasonic
Panasonic Corporation has made notable progress in the transparent display companies/sector, launching a 55-inch transparent OLED display module in December 2020, which offers high transparency and vibrant image quality.
To boost its technological capabilities, Panasonic formed a strategic partnership with Apollo Global Management in March 2024, with Apollo acquiring a majority stake in Panasonic Automotive Systems to accelerate in-vehicle tech growth.
Additionally, in April 2022, Panasonic committed $200 million to its Conductive Ventures III fund, aiming to invest in early-stage startups in AI and digital health. These moves underscore Panasonic’s focus on innovation and emerging technologies.
Geographical Presence
Panasonic Corporation, headquartered in Osaka, Japan, has a broad global presence, with operations in Asia-Pacific, North America, Europe, Latin America, and the Middle East.
In Japan and China, it focuses on manufacturing and R&D, while in the U.S. and Canada, it is involved in automotive systems, batteries, and consumer electronics. The company also has significant operations in Germany, the UK, Brazil, and Mexico.
Panasonic plays a key role in the automotive, energy, and consumer electronics markets, with manufacturing plants and R&D centers across these regions, particularly in the U.S., China, and Europe.
Recent Development
- In March 2024, Apollo Funds acquired a majority stake in Panasonic Automotive Systems, a leader in advanced automotive solutions, including cockpit systems and in-vehicle electronics.
- In April 2022, Panasonic launched Conductive Ventures III with a $200 million commitment to invest in early-stage startups in AI, fintech, digital health, blockchain, and other tech sectors.
Sony
Company Overview
| Establishment Year | 1946 |
| Headquarter | Tokyo, Japan |
| Key Management | Kenichiro Yoshida (CEO) |
| Revenue (US$ Bn) | $ 85.3 B (2022) |
| Headcount | ~ 113,000 (2023) |
| Website | https://www.sony.com/ |
About Sony
Sony Corporation has been actively developing transparent display companies technology, focusing on creating immersive visual experiences.
Notably, Sony’s R&D team introduced a cylindrical transparent screen display at SIGGRAPH, utilizing a Holographic Optical Element (HOE) screen to achieve high transparency and luminance, enabling 360-degree viewing without special eyewear.
In terms of corporate strategy, Sony is reportedly in discussions to acquire Kadokawa Corporation, the parent company of FromSoftware, known for titles like “Elden Ring.”
This potential acquisition aims to enhance Sony’s entertainment portfolio, particularly in gaming and media content. These initiatives reflect Sony’s commitment to advancing display technologies and expanding its content offerings.
Geographical Presence
Sony Corporation, headquartered in Tokyo, Japan, has a broad global presence. It operates extensively in North America, especially in the U.S., with its gaming and entertainment divisions.
In Europe, it has a strong foothold across countries like the UK, Germany, and France. The company also maintains a significant presence in Asia-Pacific, particularly in Japan, China, and India, and is expanding in Latin America, especially Brazil and Mexico.
Sony’s reach extends to the Middle East and Africa, with growing operations in the UAE and Saudi Arabia. Its global network includes R&D facilities and manufacturing plants to support its diverse industries.
Recent Developments
- In May 2024, Sony unveiled a microsurgery robot that enables automatic instrument exchange and precise control.
- In April 2024, Sony launched an edge AI-based vision detection solution in 500 Japanese convenience stores to boost in-store advertising effectiveness.
Huawei
Company Overview
| Establishment Year | 1987 |
| Headquarter | Shenzhen, China |
| Key Management | Ren Zhengfei (CEO) |
| Revenue (US$ Bn) | $ 99.0 Billion (2023) |
| Headcount | ~ 207,272 (2023) |
| Website | https://www.huawei.com/ |
About Huawei
Huawei Technologies Co., Ltd. is advancing transparent display companies technology to enhance user experiences.
The Huawei Vision X65, launched in April 2020, features a 65-inch 4K OLED screen with ultra-thin bezels, HDR content, 1000-nit peak brightness, and a wide color gamut.
The Huawei MatePad 11.5″ S PaperMatte, released in May 2024, offers a glare-reducing PaperMatte display for improved reading and writing.
In September 2024, Huawei introduced the Mate XT, a $2,800 trifold smartphone with a 10-inch folding screen, showcasing progress in foldable display tech. These innovations highlight Huawei’s focus on product diversification and technological advancement.
Geographical Presence
Huawei Technologies Co., Ltd. operates in over 170 countries and regions, with a strong presence across Asia-Pacific, Europe, Africa, the Middle East, North America, and Latin America.
The company is a major player in telecommunications, consumer electronics, and cloud computing, providing infrastructure and solutions to mobile operators, enterprises, and consumers.
While it holds a dominant position in regions like China, Europe, and Africa, Huawei faces regulatory challenges, particularly in the U.S. and some European markets. Despite this, it continues to expand its reach globally, focusing on improving connectivity and technology solutions worldwide.
Recent Developments
- In May 2024, China Unicom and Huawei conducted the first commercial test of the MAGICS LH microwave solution in Inner Mongolia.
- In May 2024, Huawei, Midea, AIS, and China Unicom launched Southeast Asia’s first fully connected 5G factory, a milestone in smart manufacturing.
Apple
Company Overview
| Establishment Year | 1976 |
| Headquarter | Cupertino, California, U.S. |
| Key Management | Tim Cook (CEO) |
| Revenue (US$ Bn) | $ 363.2 Billion (2023) |
| Headcount | ~ 161,000 (2023) |
| Website | https://apple.com/ |
About Apple
Apple Inc. is exploring transparent display technologies, as shown by a 2021 patent for a head-mounted device with an adjustable opacity system to improve augmented reality (AR) content visibility.
The company has also made key acquisitions to enhance its technology, including the 2020 purchase of NextVR to boost AR and VR capabilities.
In 2023, Apple formed a multibillion-dollar deal with Broadcom to develop 5G components, further strengthening its hardware ecosystem and AR focus.
Geographical Presence
Apple Inc. has a strong global presence, with operations across North America, Europe, Asia-Pacific, Latin America, and the Middle East.
Its headquarters are in Cupertino, California, and it has retail stores in major cities worldwide, including the U.S., the U.K., Germany, France, China, Japan, Brazil, and the Middle East.
The company’s supply chain is heavily reliant on Asia, particularly China, while its services and products cater to regional markets, ensuring widespread influence in hardware, software, and consumer electronics.
Recent Developments
- In March 2024, Apple acquired Canada-based DarwinAI to strengthen its AI team. DarwinAI specializes in AI technology for component inspection and creating smaller, more efficient AI systems.
- In May 2023, Apple secured a multiyear, multimillion-dollar deal with Broadcom to develop 5G components, including FBAR filters and advanced wireless connectivity.
Lenovo
Company Overview
| Establishment Year | 1984 |
| Headquarter | Quarry Bay, Hong Kong |
| Key Management | Yang Yuanqing (CEO) |
| Revenue (US$ Bn) | $ 56.8 Billion (2023) |
| Headcount | ~ 77,000 (2023) |
| Website | https://www.lenovo.com/ |
About Lenovo
Lenovo debuted the ThinkBook Transparent Display Laptop Concept at Mobile World Congress 2024, featuring a 17.3-inch micro-LED transparent screen and a touch-sensitive keyboard that doubles as a drawing pad.
To strengthen its market position, Lenovo acquired FCNT Ltd., a Japanese smartphone manufacturer, in September 2023. The company has also integrated AI into its PCs to enhance user experience, showcasing its focus on innovation and emerging technologies.
Geographical Presence
Lenovo Group Limited, a leading global technology company, has a strong geographical presence across multiple regions. It dominates the Asia-Pacific market, particularly in China and India, and is a significant player in North America, especially the U.S. and Canada.
In Europe, the Middle East, and Africa, Lenovo operates in key markets such as the UK, Germany, and France while expanding its influence in Latin America, particularly in Brazil and Mexico.
With manufacturing plants and R&D hubs in China, Mexico, India, Hungary, and beyond, Lenovo maintains a global footprint in consumer electronics and enterprise solutions.
Recent Development
- In February 2024, Lenovo launched new ThinkPad and ThinkBook laptops with AI features, enhancing productivity, creativity, and efficiency while emphasizing performance upgrades and sustainability.
- In September 2023, Lenovo acquired FCNT Ltd., the company behind Japan’s Arrows and Rakuraku smartphone brands, creating a new subsidiary within its mobile business group under the FCNT name.
Toshiba
Company Overview
| Establishment Year | 1875 |
| Headquarter | Minato, Tokyo, Japan |
| Key Management | Taro Shimada (CEO) |
| Revenue (US$ Bn) | $ 24.8 Billion (2022) |
| Headcount | ~ 106,648 (2023) |
| Website | https://www.global.toshiba/ww/top.html |
About Toshiba
Toshiba Corporation entered the transparent display companies/sector in December 2022 with a new transparent photoluminescent phosphor that emits six times more red light than existing phosphors when exposed to UV light.
This material has potential applications in LEDs, sensing, and security printing. As part of a strategic restructuring, Toshiba announced in November 2021 its plan to split into three independent entities focused on infrastructure services, device solutions, and holdings, including its stake in Kioxia Holdings.
Additionally, in February 2024, Toshiba launched the Innovation Palette, a cutting-edge R&D facility in Kawasaki, Japan, to consolidate its R&D and semiconductor divisions, driving innovation for long-term growth.
Geographical Presence
Toshiba Corporation, a Japanese multinational conglomerate, operates globally across various sectors, including electronics, energy, and IT services.
Its headquarters are in Tokyo, Japan, with a strong presence in North America, Europe, Asia-Pacific, and the Middle East & Africa.
The company focuses on manufacturing, R&D, and strategic partnerships in markets like the U.S., China, India, and Europe, providing energy-efficient solutions, infrastructure services, and advanced electronics.
Toshiba adapts its products to meet local demands and regulatory needs, reinforcing its global leadership in technology and innovation.
Recent Development
- In May 2024, Toshiba opened a 300mm wafer plant and office complex at Kaga Toshiba Electronics in Ishikawa, Japan.
- In December 2022, Toshiba introduced a breakthrough phosphor with excellent solubility in polymers, transparency under visible light, and emitting persistent red light under UV, with six times the luminescence of current phosphors and high color purity.
Sharp
Company Overview
| Establishment Year | 1912 |
| Headquarter | Osaka Prefecture, Japan |
| Key Management | Po-Hsuan Wu (CEO) |
| Revenue (US$ Bn) | $ 22.3 Billion (2023) |
| Headcount | ~ 46,206 (2023) |
| Website | https://global.sharp/ |
About Sharp
Sharp Corporation has made notable strides in transparent display companies technology, developing a liquid crystal display with around 60% transmittance and low power consumption, which doesn’t require a light source.
This innovation is used in partitions to support social distancing and enhance communication. In its corporate strategy, Sharp focuses on innovation and sustainability, unveiling over 40 solutions in areas like AI, electric vehicles, green energy, and robotics during SHARP Tech Day in November 2023.
The company also released its 2024 Sustainability Report, emphasizing transparency and stricter supply chain compliance.
Geographical Presence
Sharp Corporation, headquartered in Sakai, Japan, has a strong global presence with manufacturing facilities, sales offices, and R&D centers across multiple regions.
It operates in Asia-Pacific, including Japan, China, India, and Southeast Asia, with offices in Australia and New Zealand. In the Americas, Sharp is present in the U.S., Canada, and Mexico.
In EMEA, the company has offices in the UK, Germany, France, Italy, Spain, and Poland, along with a presence in the Middle East and Africa, including South Africa and Egypt. This extensive geographical network allows Sharp to serve diverse global markets efficiently.
Recent Developments
- In December 2024, Sharp Corporation and KDDI signed a memorandum of understanding to launch an AI data center at Green Front Sakai, the former Sharp factory site in Osaka.
- In October 2024, Sharp Corporation introduced the AQUOS R9 pro, its flagship smartphone model.
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