14 Amazon PPC Agencies, Ranked (Included vs. Upsold)

Amazon PPC optimization services include campaign structure, daily bid management, keyword and search term research, negative keyword work, and performance reporting. Creative production, Amazon DSP, and listing optimization are usually billed separately. Understanding the difference before signing prevents scope surprises.

Olifant Digital manages over $114M in annual client revenue across 50+ active brands. This article breaks down what core PPC management covers, what typically gets upsold, what it costs, and a ranked list of 14 agencies to consider.

TL;DR

• Core PPC includes daily bid work, not creative. Campaign structure, keyword research, negative keyword pruning, and performance reporting ship standard; A+ Content, video, DSP, and listing optimization are billed separately at most agencies.
• Flat-fee retainers remove the spend-inflation conflict. Percentage-of-spend models (10 to 20 percent) incentivize higher budgets even when marginal returns decline.
• $2,500 to $3,000 per month is the realistic market rate for full-service management for brands doing $1M to $3M a year on Amazon.
• Olifant’s internal data shows 98% client retention. Senior specialists with a minimum of 7 years of experience manage every account, with daily bid optimization powered by Olifant’s in-house AI platform, Olifant AI.
• TACoS and per-ASIN profit visibility matter more than ACoS alone, which can mask whether ads are profitable at the business level.

What is Amazon PPC, in Plain Terms?

Amazon PPC is pay-per-click advertising where brands bid on keywords and pay only when a shopper clicks an ad. There are three core ad types:

• Sponsored Products: Cost-per-click ads that promote individual product listings. These drive the highest volume of clicks for most brands and appear in search results and on product detail pages.
• Sponsored Brands: Banner-style ads that feature a logo, a custom headline, and multiple products. They appear at the top of search results and build brand recognition.
• Sponsored Display: Audience-targeted ads that appear on and off Amazon. These work well for retargeting shoppers who viewed a listing or competitor products.

Each ad type contributes differently to advertising cost of sales (ACoS) and total advertising cost of sales (TACoS). The goal is a campaign architecture that balances visibility, conversion, and profit.

What’s included in core PPC management vs. what gets upsold?

The scope of “Amazon PPC management” varies widely. Some agencies bundle everything into a single retainer. Others list core management at one price and charge separately for creative, DSP, and advanced analytics.

According to Darkroom Agency, flat fees typically include campaign setup, daily bid management, and monthly strategy reviews, but often exclude creative production and other add-ons. AMZ Dudes reports that costs commonly billed as separate add-ons include Amazon DSP management, video ad production, Amazon Marketing Cloud analytics, creative for A+ Content and Sponsored Brands, and one-time audit or rebuild fees.

Here is the typical breakdown:

Before signing, requesting a written scope document that lists exactly what is included, what costs extra, and how add-on pricing works prevents the most common agency disputes.

Brands that need listing optimization, brand store design, or creative production alongside PPC should look for Amazon brand management packages that bundle these services.

How much do Amazon PPC optimization services cost?

Pricing models fall into three categories:

Percentage of ad spend: The agency charges a percentage of what the brand spends on ads each month. According to Levanta, agencies typically charge 10 to 20 percent of monthly ad spend, so a brand spending $100,000 per month pays $10,000 to $20,000 in management fees.

Flat retainer: A fixed monthly fee regardless of ad spend. This model aligns incentives around efficiency and profit rather than spend volume.

Hybrid or performance-based: A lower base retainer plus a bonus tied to growth or profit. Structures vary.

Percentage-of-spend can create a misaligned incentive: the agency makes more when the client spends more, even if that extra spend delivers declining returns. Flat-fee models remove that conflict.

According to PPC Jumpstart, for a brand doing $1M to $3M a year on Amazon, roughly $2,500 to $3,000 per month is the realistic market rate for full-service management.

Key pricing points:

• Setup fees ($500 to $2,000 one-time) are common on top of monthly retainers.
• Enterprise brands with large catalogs or multiple marketplaces typically pay $5,000 to $15,000 per month.
• Add-ons (DSP, video, creative) often add $1,000 to $3,000 per month per service.
• Performance fees usually range from 5 to 15 percent of incremental revenue above a baseline.

How to choose an Amazon PPC optimization service

Before hiring, confirm these six points:

1. Get the scope in writing. A document listing every included service and every add-on with its price avoids vague proposals that lead to scope disputes.
2. Understand the pricing model. Know whether the agency charges a flat retainer, percentage of spend, or hybrid, and how fees scale as ad spend grows.
3. Ask who does the work. Some agencies staff senior specialists; others assign junior team members who learn on the account. The experience level and average tenure of the account team is worth asking about directly.
4. Confirm the optimization cadence. Daily bid adjustments outperform weekly or biweekly reviews.
5. Check the reporting metrics. Demanding TACoS and per-ASIN profit visibility, not just ACoS, reveals whether ads are actually profitable at the business level.
6. Verify marketplace coverage. Confirm the agency supports every region a brand sells in, with local keyword research and bid optimization for each.

The best Amazon PPC optimization services in 2026

This list includes agencies with a public focus on Amazon PPC, a clear differentiator, and a verifiable credibility signal. The order starts with the most complete profit-first option.

1. Olifant Digital

Olifant Digital provides full-service Amazon PPC management for established brands that want profitable growth. Olifant manages over $114M in annual client revenue across 50+ active brands, with 98% client retention.

Services included:

• Account audit and custom growth plan
• Campaign architecture using the 1-1-1-1 Scaling Method
• Daily bid intelligence powered by Olifant’s in-house AI platform, Olifant AI
• Weekly search term report analysis and negative keyword pruning
• Profit-first budget management with TACoS and per-ASIN reporting
• International marketplace expansion across the US, European, and Australian markets

Named client results:

• Ekster: $688,406 in annual Amazon profit
• WedgeGuys: +391% Amazon sales growth with a 17% ACoS reduction
• Elite Jumps: +124% monthly Amazon revenue with a 51% CVR lift
• MatchaBar: +$114,305 in added monthly Amazon revenue

Pricing: Flat retainer starting at $2,000 per month, with custom pricing based on catalog complexity. No percentage-of-spend fees. Every engagement is backed by a 60-day money-back guarantee on management fees.

Credentials: Senior specialists with a minimum of 7 years of experience on every account. 5.0 rating on Clutch.

Best fit for: established brands that want profitable growth, daily optimization, and profit-first reporting rather than a vanity-metrics dashboard.

2. Tinuiti

Tinuiti is a large independent performance-marketing firm covering Google, Meta, and Amazon rather than an Amazon-only shop. It offers full-funnel Amazon advertising including PPC, DSP, Amazon Marketing Cloud analysis, and Sponsored TV, powered by its proprietary retail-media technology, MobiusX, purpose-built around Amazon’s advertising infrastructure rather than adapted from a general PPC tool. Tinuiti achieved Amazon Ads Advanced Partner status in 2022, Amazon’s recognition program reserved for partners with proven Amazon Ads expertise and results at scale.

Best fit for: enterprise brands needing a single partner for Amazon and broader paid media under one contract and one reporting system.

3. Teikametrics

Teikametrics combines an AI-driven ad-management platform with optional managed services for Amazon and Walmart. Its Flywheel AI engine continuously surfaces high-converting keywords and automates bid optimization, reducing the manual bid-checking work a human PPC manager would otherwise do daily, while human strategists remain available to guide budget and testing decisions on top of the automation.

Best fit for: brands that want a technology-first approach with optional human support layered on, rather than a fully agency-led engagement.

4. Nuanced Media

Nuanced Media is a full-service Amazon agency covering PPC, SEO, DSP, catalog management, and creative, founded in 2010 and based in Tucson, Arizona. It treats Amazon as an integrated sales channel rather than an isolated ad account, combining listing optimization, advertising, and brand strategy in one workflow so a change to a listing and a change to a campaign get planned together instead of by separate teams working from different data.

Best fit for: brands wanting unified marketplace growth from a single, longer-tenured team rather than a newer specialist shop.

5. Trivium Group

Trivium Group is a Los Angeles-based Amazon agency founded in 2021, offering full-service, profit-first management including PPC, DSP, creative, and account management. Its differentiator is COGS-integrated reporting that factors in cost of goods and Amazon fees directly into daily reporting, showing actual profit rather than ad-platform metrics that stop at ACoS. The agency holds a 5.0 rating across 40+ verified Clutch reviews, has been named to the Inc. 5000, and manages over $24M in annual Amazon ad spend.

Considerations: independent review platforms outside Clutch show a wider spread in client sentiment than the Clutch profile alone suggests, worth asking about directly given how quickly the agency’s roster has grown.

Best fit for: brands focused on true profit visibility rather than ad-platform reporting.

6. Profit Whales

Profit Whales is a full-service Amazon advertising agency whose founders and staff started as Amazon sellers themselves in 2016 before building the agency, giving the team direct operator experience rather than only an advisory background. It runs a six-step PPC process that begins with a detailed audit call examining keyword coverage, campaign structure, and audience segmentation, and it operates on a performance-based model that ties its own success to ad spend efficiency rather than a flat fee alone.

Best fit for: brands prioritizing organic rank alongside paid performance from a team that has run its own Amazon business.

7. Incrementum Digital

Incrementum Digital is a data-led agency specializing in Amazon PPC and DSP with a heavy analytics focus. It has genuine Amazon Marketing Cloud (AMC) capability, meaning it can query Amazon’s raw advertising data warehouse directly rather than relying only on standard dashboard reports, and it uses multi-touch attribution to understand which touchpoints actually drove a sale before allocating further spend.

Best fit for: brands that want granular attribution and data-driven decision-making over a more intuition-led approach.

8. BellaVix

BellaVix covers full-funnel Amazon marketing across Seller Central, Vendor Central, and Walmart, with DSP support, and holds Amazon Ads Partner accreditation. It is strong on creative and conversion work specifically for brands whose ads drive traffic but whose listings underperform once shoppers arrive, treating that mismatch as a listing problem to fix rather than a reason to spend more on ads. Reported client work spans CPG and consumer brands including names in personal care and small appliances.

Recommended for: CPG, beauty, supplements, and lifestyle brands where conversion-focused creative is the binding constraint on growth.

9. Logical Position

Logical Position offers Amazon PPC management as part of a broader digital-marketing suite including SEO, design, email, and social, built for brands that want one vendor rather than several. It leverages every available Amazon ad placement with granular account structures rather than running only the default campaign types, and it provides a dedicated Amazon account manager paired with dashboard reporting so a brand can see the same numbers the agency sees.

Best fit for: brands wanting a single partner across Amazon and other paid channels rather than a marketplace specialist.

10. Feedvisor

Feedvisor is an enterprise Amazon brand-management platform combining AI repricing and full-funnel advertising in one system. Its differentiator is a unified control plane that pairs patented AI repricing, which adjusts prices algorithmically to win the Buy Box while protecting margin, with DSP and AMC strategy, so pricing and advertising decisions inform each other instead of running on separate schedules. The platform manages over $2 billion in GMV and is used by roughly a quarter of Amazon’s top 100 sellers.

Best fit for: large sellers with big catalogs and ad budgets who need repricing and advertising decisions made from the same data.

11. Disruptive Advertising

Disruptive Advertising is a Utah-based performance-marketing agency founded in 2011, with 120 or more employees and reported management of $450 million or more in annual client ad spend across Google, Meta, TikTok, and Amazon. Amazon advertising is one practice inside a larger cross-channel offering rather than the agency’s sole focus. The agency has earned five consecutive Inc. 5000 rankings and a Stevie Award, and reports client work for brands including Guitar Center and Adobe.

Best fit for: brands running substantial spend across multiple ad platforms that want Amazon coordinated with Google, Meta, and TikTok under one team.

12. Jungle Scout

Jungle Scout is best known for its Amazon seller-research data platform, launched in 2015, but also offers managed advertising through Jungle Scout Cobalt, an enterprise-tier platform that merged Jungle Scout’s market-intelligence data with Downstream’s advertising automation. Cobalt consolidates more than 350 metrics and 75 reports from Seller Central, Vendor Central, and the Ads Console into one dashboard and runs rule-based automations like dayparting and keyword harvesting directly against live campaigns.

Best fit for: brands already using Jungle Scout’s research tools who want the same data layer driving their managed advertising rather than switching platforms mid-workflow.

13. Intentwise

Intentwise is a retail-media analytics and advertising-automation platform founded in 2015 and built by a team with backgrounds in large-scale data infrastructure. It offers AMC analytics without requiring SQL, an automated Ad Optimizer for Amazon and Walmart campaigns, and a dedicated Amazon DSP product, unifying data that would otherwise live separately across Seller Central, Vendor Central, and the Ads Console.

Best fit for: brands or agencies that want a platform-first approach with strong analytics, particularly teams that want Amazon Marketing Cloud access without hiring a data engineer to write the queries.

14. inBeat Agency

inBeat Agency takes a social-first approach to Amazon advertising as part of its broader performance-creative practice, emphasizing conversion-focused creative, including static ads and UGC, and storefront optimization built around what actually gets a visitor to convert rather than just click. It operates within the Fieldtrip agency network, which also gives it access to broader SEO, AEO, and paid social capabilities beyond Amazon.

Best fit for: brands prioritizing creative and UGC in their Amazon presence, particularly those that already sell direct-to-consumer and want a consistent creative approach across Amazon and their own site.

Frequently Asked Questions