Table of Contents
360 Degree Camera Market Overview
360-degree camera companies capture a full spherical view by using dual or multiple lenses arranged around the camera to record in all directions simultaneously.
The captured content could be an image or video. Offers an immersive experience that allows viewers to pan around and explore every angle.
These cameras use a technique called “stitching” to combine the images from different lenses into a seamless panoramic shot, either in real-time or through post-processing.
This technology enables interactive and engaging content, often used for virtual tours, immersive videos, and panoramic photography.
Market Drivers
The global 360-degree camera market is driven by the growing demand for immersive content in virtual and augmented reality, as well as the popularity of 360-degree videos on social media and live streaming platforms.
Advancements in camera technology, including better sensors and stitching software. Have made these cameras more affordable and accessible.
Additionally, industries like real estate, education, and healthcare are increasingly adopting 360-degree cameras for virtual tours and simulations.
The rising interest in virtual travel experiences and adventure sports further boosts market growth as consumers seek new ways to capture and share immersive content.
Market Size
The global 360-degree camera market is expected to grow from USD 1.3 billion in 2023 to USD 8 billion by 2032, at a CAGR of 22.50%.
List of Major Companies
These are the top 10 companies operating in the 360 Degree Camera Market:
Samsung
Company Overview
| Establishment Year | 1938 |
| Headquarter | Seoul, South Korea |
| Key Management | Jong-Hee Han (CEO) |
| Revenue (US$ Bn) | $ 198.4 Billion (2022) |
| Headcount | ~ 98,557 (2022) |
| Website | http://www.samsung.com/ |
About Samsung
Samsung Electronics has been active in the 360-degree camera companies/sector, focusing on product innovation and strategic partnerships. In March 2017, the company introduced the Gear 360, a compact camera capable of recording 4K resolution videos.
Designed to enhance user-generated immersive content. Later that year, in October, Samsung launched the 360 Round, a camera aimed at professionals and enthusiasts seeking high-quality 3D content creation and live streaming capabilities.
Additionally, Samsung has supported innovative projects through its C-Lab program, such as Linkflow’s FITT360. A neckband-style wearable camera that captures 360-degree footage, catering to both consumer and security markets.
These initiatives underscore Samsung’s commitment to advancing immersive media technologies and expanding its presence in the 360-degree camera market.
Geographical Presence
Samsung Electronics, headquartered in South Korea, operates across more than 230 locations in 76 countries. It has extensive manufacturing and R&D facilities worldwide, including the world’s largest mobile phone factory in Noida, India.
The company also has Samsung Experience Stores in over 60 countries. Recently, Samsung announced plans to reduce its global workforce by up to 30% due to a slowdown in demand.
Additionally, the company is considering semiconductor manufacturing projects in the UAE to enhance global production and profitability.
Recent Developments
- In December 2024, Samsung Electronics launched the One UI 7 beta program, offering an advanced look at enhanced, Galaxy-exclusive security features.
- In December 2024, Samsung India launched TVKey Cloud Technology, co-developed with NAGRAVISION, enabling live TV viewing without a set-top box for a seamless experience.
GoPro
Company Overview
| Establishment Year | 2002 |
| Headquarter | San Mateo, California, U.S. |
| Key Management | Nick Woodman (CEO) |
| Revenue (US$ Bn) | $ 1.01 B (2023) |
| Headcount | ~ 930 (2023) |
| Website | https://gopro.com/ |
About GoPro
GoPro, Inc. has been a significant player in the 360-degree camera companies/market, beginning with the release of the Fusion in 2017, which captured 5.2K spherical video.
This was followed by the GoPro Max in 2019, offering enhanced stabilization and user-friendly features. In September 2023, GoPro confirmed the development of the Max 2, aiming to advance its 360-degree camera technology.
However, the launch has experienced delays, with the latest projections indicating a release in 2025. These developments highlight GoPro’s ongoing commitment to innovation in immersive video capture despite challenges in meeting anticipated timelines.
Geographical Presence
GoPro, Inc. is headquartered in San Mateo, California, and has a strong global presence, with products available across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. In 2022, the Americas contributed approximately $470 million to the company’s $1.09 billion in global revenue.
GoPro distributes its products through specialty retailers, big-box retailers, mid-market retailers, and e-commerce platforms. The company’s mission emphasizes reaching a diverse global customer base, reflecting its commitment to expanding its reach worldwide.
Recent Developments
- In November 2024, GoPro teamed up with Teton Gravity Research for “Beyond the Fantasy,” the 29th edition of TGR’s ski and snowboard film, now in theatres.
- In September 2024, GoPro launched two new cameras: the $399 HERO13 Black and the $199 compact 4K HERO.
Xiaomi
Company Overview
| Establishment Year | 2010 |
| Headquarter | Beijing, China |
| Key Management | Lei Jun (CEO) |
| Revenue (US$ Bn) | $ 0.4 Billion (2022) |
| Headcount | ~ 32,543 (2022) |
| Website | https://www.mi.com/global/ |
About Xiaomi
Xiaomi has strengthened its presence in the 360-degree camera companies/market, notably with the Mi Home Security Camera series.
In January 2024, it launched the Mi 360° Home Security Camera 2K in India, offering 2K video, a 3MP sensor, and features like AI human detection and two-way audio. Previously, in July 2022, the Mi 360° Home Security Camera 2i was released with full HD video and panoramic viewing.
Xiaomi’s acquisition of DeepMotion in 2021 expanded its tech capabilities, though there have been no significant mergers in the 360-degree camera segment. Xiaomi remains committed to providing affordable, advanced smart home security solutions.
Geographical Presence
Xiaomi Corporation, founded in 2010, operates in 37 countries, with a strong presence in India, Indonesia, Malaysia, the Philippines, and Europe.
It became the largest smartphone brand in India by 2017, driven by affordable products and a robust online sales model.
In Europe, Xiaomi holds a significant market share, especially in Spain and Italy. The company is also expanding into new markets, including the electric vehicle sector, with the launch of its SU7 sedan in 2024.
Xiaomi’s strategy of affordability, innovation, and localized operations has fueled its global expansion and solidified its position in key markets.
Recent Development
- In January 2024, Xiaomi introduced the Redmi Note 13 Series in the Indian market.
- In January 2024, Xiaomi launched the 360 Home Security Camera 2K in India, priced between the 1080p 2i (Rs 2,999) and the 2K Pro (Rs 3,799).
Nikon
Company Overview
| Establishment Year | 1917 |
| Headquarter | Tokyo, Japan |
| Key Management | Makoto Kimura (Chairman) |
| Revenue (US$ Bn) | $ 4.8 Billion (2023) |
| Headcount | ~ 18,502 (2023) |
| Website | https://www.nikon.com/ |
About Nikon
Nikon Corporation ventured into the 360-degree camera companies/market with the introduction of the KeyMission 360 in 2016. This action camera featured dual lenses and sensors to capture spherical 4K Ultra High Definition (UHD) video and 29-megapixel still images.
It was designed to be waterproof up to 30 meters and shockproof from heights of up to 2 meters, catering to outdoor and action photography enthusiasts.
Despite its innovative features, the KeyMission 360 faced criticism regarding software functionality and connectivity issues, which affected its market reception.
Since then, Nikon has not announced any new products, acquisitions, or mergers related to the 360-degree camera sector, indicating a limited presence in this market segment.
Geographical Presence
Nikon Corporation, headquartered in Tokyo, Japan, has a significant global presence with manufacturing plants in Japan, including in Yokohama, Sagamihara, and Kumagaya. The company also operates in Thailand, producing cameras and lenses.
Nikon’s global operations extend across the United States, with offices in Melville, New York, and across Europe, with its European headquarters in the Netherlands.
Additionally, Nikon has a presence in other Asian countries, such as China and India, enabling it to serve a diverse worldwide market.
Recent Development
- In December 2024, Nikon introduced the NEXIV VMF-K series of vision measuring systems, designed to measure the dimensions of electronic components, including semiconductors, automatically. Equipped with a confocal optical system, it can measure both the height and two-dimensional dimensions of objects within its field of view.
- In November 2024, Nikon partnered with the European Molecular Biology Laboratory (EMBL) to accelerate the development of next-generation microscopy technologies and address challenges in global research.
Sony
Company Overview
| Establishment Year | 1946 |
| Headquarter | Tokyo, Japan |
| Key Management | Kenichiro Yoshida (CEO) |
| Revenue (US$ Bn) | $ 85.3 B (2022) |
| Headcount | ~ 113,000 (2023) |
| Website | https://www.sony.com/ |
About Sony
Sony Corporation has focused on the 360-degree camera companies/market for surveillance applications, with products like the SNC-HMX70 featuring a 12-megapixel CMOS sensor and electronic pan/tilt/zoom for indoor security.
Sony’s Cyber-shot series also introduced a 360° Sweep Panorama mode for seamless panoramic images. Additionally, Sony developed a 360-degree transparent light field display for 3D video.
However, there have been no major mergers or consumer-oriented product launches in this area recently, with Sony concentrating on professional and industrial uses.
Geographical Presence
Sony Corporation, based in Tokyo, Japan, has a widespread global presence across North America, Europe, Asia-Pacific, Latin America, and Africa.
Its major operations include Sony Pictures Entertainment and Sony Music in the U.S., along with manufacturing centers in Asia and regional subsidiaries in Latin America and Africa.
With a workforce of over 113,000 employees worldwide, Sony’s broad portfolio covers electronics, gaming, entertainment, and financial services, catering to regional needs while maintaining a unified global approach. This expansive reach highlights Sony’s leadership in innovation and excellence across multiple industries.
Recent Developments
- In May 2024, Sony unveiled a microsurgery robot with automatic instrument exchange and precise control.
- In April 2024, Sony developed a 360-degree transparent light field display for viewing 3D video from any angle. Its transparency allows background objects to be visible even in bright light, making it suitable for various applications.
Ricoh
Company Overview
| Establishment Year | 1936 |
| Headquarter | Tokyo, Japan |
| Key Management | Akira Oyama (CEO) |
| Revenue (US$ Bn) | $ 15.7 Billion (2023) |
| Headcount | ~ 78,360 (2023) |
| Website | http://www.ricoh.com/ |
About Ricoh
Ricoh Company, Ltd. has been a key player in the 360-degree camera companies/market since launching the RICOH THETA series in 2013.
In March 2021, it released the THETA Z1 51GB, offering improved storage and 23-megapixel still images. The THETA X, launched in March 2022, features a 2.25-inch touchscreen, interchangeable battery, and external memory card support for better usability and image quality.
Additionally, Ricoh expanded its RICOH360 platform to enhance cloud-based services for digital transformation across industries. Highlighting its commitment to advancing 360-degree imaging technology.
Geographical Presence
The Ricoh Company, Ltd., a global leader in imaging and electronics, operates in over 200 countries, with regional headquarters in North America (USA), Europe (UK), Asia-Pacific (Singapore), and Japan (Tokyo).
With a workforce of over 75,000 employees, Ricoh provides a wide range of products, including office automation equipment, digital services, graphic communications, and industrial solutions.
Their diverse offerings cater to various industries globally, ensuring seamless support and collaboration across multiple markets.
Recent Developments
- In January 2022, Ricoh launched the RICOH THETA X, an advanced 360-degree camera with a large touchscreen, offering high-resolution still images and videos with improved usability.
- In March 2021, Ricoh launched the RICOH THETA Z1 51GB, a high-end 360-degree camera offering a 23-megapixel resolution (6720×3360 pixels) for high-quality still image capture.
Fujifilm
Company Overview
| Establishment Year | 1934 |
| Headquarter | Tokyo, Japan |
| Key Management | Teiichi Goto (CEO) |
| Revenue (US$ Bn) | $ 22.5 Billion (2023) |
| Headcount | ~ 75,474 (2023) |
| Website | http://www.fujifilm.com/ |
About Fujifilm
Fujifilm has had a limited presence in the 360-degree camera market and has not launched dedicated models in recent years. However, it has focused on other areas, such as the FinePix Real 3D W3, a stereo 3D camera.
In April 2024, Fujifilm acquired Sony’s camera division, including the Alpha mirrorless series, to expand its product range and strengthen its position in the imaging market. However, this acquisition has not impacted the 360-degree camera companies/sector.
Geographical Presence
Fujifilm Holdings Corporation, headquartered in Tokyo, Japan, operates globally and has a significant presence in the Americas, Europe, and Asia-Pacific.
The company offers a wide range of products and services across various sectors, including imaging, healthcare, and materials. Fujifilm has established manufacturing and R&D centers worldwide, with a growing footprint in regions like India, where it plans to introduce new office printers.
Through its extensive geographical presence, Fujifilm continues to leverage technological expertise to meet the diverse needs of its global clientele.
Recent Developments
- In December 2024, Fujifilm expanded its CMP slurry production in Kikuyo-machi to meet rising semiconductor demand in Asia, fueled by AI growth.
- In April 2024, Fujifilm acquired Sony’s camera division, entering the full-frame camera market. Meanwhile, Sony will focus more on advancing its camera sensor technology within its semiconductor division.
Garmin
Company Overview
| Establishment Year | 1989 |
| Headquarter | Schaffhausen, Switzerland |
| Key Management | Cliff Pemble (CEO) |
| Revenue (US$ Bn) | $ 5.2 Billion (2023) |
| Headcount | ~ 20,000 (2024) |
| Website | http://www.garmin.com/ |
About Garmin
In May 2017, Garmin entered the 360-degree camera companies/market with the VIRB 360, a rugged, waterproof camera capable of capturing 5.7K video and 360-degree audio. It also offers in-camera stitching and GPS data overlays.
In September 2021, Garmin expanded its 360-degree solutions with the Surround View Camera System for marine use, providing a live bird’s-eye view around vessels during docking. These innovations showcase Garmin’s focus on advanced imaging technologies across industries.
Geographical Presence
Garmin Ltd., a global technology company founded in 1989, specializes in GPS navigation and wearable technology. Headquartered in Olathe, Kansas, USA, with operations in over 65 locations worldwide, including North America, Europe, Asia-Pacific, the Middle East, and Africa, Garmin serves diverse markets.
The company operates through five segments: automotive, aviation, marine, outdoor, and fitness, offering specialized products across industries.
Garmin’s global presence is further strengthened by strategic acquisitions, such as Navionics in 2017, expanding its capabilities in marine electronics.
Recent Development
- In November 2024, Garmin introduced the Descent™ X50i, its largest dive computer with a 3” touchscreen and SubWave™ sonar for underwater communication and monitoring tank pressure, depth, and distance.
- In October 2024, Garmin launched new JL Audio® SlamPak™ Audio System options, customized for Polaris RZR Pro XP, Pro R, and Turbo R models.
Canon
Company Overview
| Establishment Year | 1937 |
| Headquarter | Tokyo, Japan |
| Key Management | Fujio Mitarai (CEO) |
| Revenue (US$ Bn) | $ 31.3 Billion (2022) |
| Headcount | ~ 184,034 (2022) |
| Website | https://global.canon/en/ |
About Canon
Canon has actively entered the 360-degree camera companies/market, focusing on virtual reality (VR). In 2021, it launched the RF5.2mm F2.8 L Dual Fisheye Lens, enabling 3D 180° VR content capture with compatible EOS R series cameras.
In June 2023, Canon unveiled a concept model of a hybrid 360°/180° 3D VR camera at the Photo Next exhibition in Japan. This prototype, designed for content creators, features a foldable design for easy mode switching.
While no release date or detailed specs have been provided, this development shows Canon’s dedication to the consumer VR market. As of December 2024, no major mergers or acquisitions have occurred in this sector.
Geographical Presence
Canon Inc., headquartered in Tokyo, Japan, operates globally with manufacturing facilities and a strong presence in regions including the Americas, Europe, Asia, and Oceania.
In the Americas, it has plants in Virginia and Canada, while in Europe, it has facilities in the Netherlands, Germany, and the Czech Republic.
In Asia, Canon operates in countries like China, Malaysia, and Thailand, and it maintains a presence in Australia. Additionally, Canon serves the Middle East and Africa with tailored solutions.
Its subsidiary in India, Canon India, offers a range of products and services across the country, including a PIXMA Zone store in Chhindwara, Madhya Pradesh.
Recent Development
- In November 2024, Canon launched a research collaboration with Penn Medicine to apply photon-counting CT following the installation of its 4th photon-counting CT system at the Hospital of the University of Pennsylvania.
- In November 2024, Canon and Amazon secured a default judgment against sellers of counterfeit Canon camera batteries and chargers on Amazon U.S.
Kodak
Company Overview
| Establishment Year | 1892 |
| Headquarter | Rochester, New York, U.S. |
| Key Management | James V. Continenza (Executive Chairman) |
| Revenue (US$ Bn) | $ 1.1 Billion (2023) |
| Headcount | ~ 4,000 (2023) |
| Website | http://kodak.com/ |
About Kodak
Eastman Kodak has been involved in panoramic and 360-degree imaging since the early 20th century, starting with the Cirkut camera.
In 2014, under the Kodak PIXPRO brand, it launched the SP360 action camera, followed by the SP360 4K model for higher resolution.
In 2017, Kodak introduced the Orbit360 4K with dual 20MP sensors. These cameras are marketed by JK Imaging Ltd., which licenses the Kodak brand.
As of December 2024, there have been no major developments from Kodak in the 360-degree camera companies/sector, suggesting stability in this market.
Geographical Presence
The Eastman Kodak Company, headquartered in Rochester, New York, has a significant global presence. It has established manufacturing and research facilities in countries including the United Kingdom, Canada, Argentina, Brazil, and Costa Rica.
Kodak’s international operations included large plants in the UK and Canada, which have since closed. The company also operates Kodak Express franchises in 41 countries, with over 26,000 stores offering products and services.
Kodak’s global network has enabled the company to adapt to changing market demands in the imaging industry.
Recent Developments
- In October 2024, NEON and Kodak launched an analog short film contest with Sean Baker and Drew Daniels to support independent filmmakers and new creative voices.
- In August 2024, Kodak launched the Green Leaf program to highlight the sustainability benefits of SONORA Process Free Plates.
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