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Smarter Device Market Overview
The smarter device represents a new wave of technology integrating AI, machine learning, and internet connectivity to enhance functionality and user experience.
These devices, such as smart speakers, thermostats, and wearables, learn from user interactions, automate tasks, and provide insights through data analysis.
They offer seamless connectivity for remote control and integration with other devices, ensuring convenience and efficiency.
Security features are paramount to protect user data in these connected environments. As demand grows, innovations in smarter devices continue to redefine how we interact with technology in our daily lives.
Market Drivers
The global smarter device market is propelled by growing consumer demand for connected, efficient products that offer convenience.
Advancements in AI and machine learning allow these devices to adapt and improve user experiences. The expansion of IoT infrastructure and 5G connectivity facilitates seamless device integration and data exchange, enhancing capabilities.
Increasing adoption of smart home and wearable technologies also drives market growth, catering to personalized and automated lifestyles.
Together, these factors drive rapid evolution and widespread adoption of smarter devices worldwide.
Market Size
The Smart Appliances market is expected to reach US$60.6 billion in revenue by 2024, growing at an annual rate of 11.04% from 2024 to 2028. This trend is projected to increase the market size to around US$92.2 billion by 2028.
List of Major Companies
These are the top 10 companies operating in the Smarter Device Market:
IBM
Company Overview
| Establishment Year | 1911 |
| Headquarter | New York, United States |
| Key Management | Arvind Krishna (Chairman & CEO) |
| Revenue (US$ Bn) | $ 61.8 Billion (2023) |
| Headcount | ~ 282,200 (2023) |
| Website | https://www.ibm.com/ |
About IBM Corporation
IBM has been actively advancing its smarter device sector by integrating cutting-edge technologies like AI, cloud computing, and quantum computing into its products.
Recently, IBM acquired HashiCorp for $6.4 billion to bolster its hybrid and multi-cloud capabilities, aiming to automate workload deployment across diverse cloud environments.
Additionally, IBM enhanced its Watsonx platform for enterprise AI and data management. It also deepened its partnership with Salesforce to integrate AI-powered generative models, aiming to deliver more advanced AI applications for businesses.
These strategic moves highlight IBM’s commitment to innovating in the Smarter Device sector, meeting evolving market needs and technological advancements.
Geographical Presence
IBM Corporation, headquartered in Armonk, New York, holds a prominent global presence with major hubs in North America, including New York City and San Francisco.
In Europe, key offices in London, Paris, and Frankfurt support diverse regional markets. Across Asia-Pacific, IBM operates strategic centers in Singapore, Tokyo, Sydney, and Bangalore, serving sectors like finance, healthcare, and telecommunications.
In Latin America, offices in São Paulo and Mexico City bolster the company’s initiatives in digital transformation and cloud services.
This extensive geographical network underscores IBM’s leadership in driving technological innovation worldwide.
Recent Developments
- In April 2024, Spain’s government and IBM signed a Memorandum of Understanding (MoU) to strengthen their cooperation in AI and AI supercomputing.
- In January 2024, IBM completed a deal to acquire application modernization capabilities from Advanced, enhancing IBM Consulting’s services for modernizing mainframe applications and data with specialized expertise, tools, and insights.
Company Overview
| Establishment Year | 1998 |
| Headquarter | Mountain View, California, U.S. |
| Key Management | Sundar Pichai (CEO) |
| Revenue (US$ Bn) | $ 279.8 B (2022) |
| Headcount | ~ 178,234 (2022) |
| Website | https://about.google/ |
About Google
Google LLC is advancing in the smarter device sector, leveraging AI and cloud technologies to enhance user experiences.
Recently, Google introduced “Immersive View for routes” in Google Maps, offering a detailed virtual preview of travel routes with real-time data on air quality, traffic, and weather.
They also launched the PaLM 2 model, expanding AI capabilities for mobile and cloud applications. While no major acquisitions were announced in 2024, Google focuses on integrating advanced AI features like the Magic Editor in Google Photos, enhancing photo editing through generative AI.
These efforts highlight Google’s commitment to innovating in the Smarter Device sector with intuitive and efficient technologies.
Geographical Presence
Google LLC maintains a robust global presence across North America, Europe, Asia-Pacific, and Latin America.
Its headquarters in Mountain View, California, drives innovation and corporate operations in North America.
In Europe, major offices in Dublin, London, and Zurich support diverse product offerings and partnerships. In the Asia-Pacific, key locations like Singapore, Tokyo, and Sydney focus on expanding cloud computing and digital services.
Latin American offices in São Paulo and Mexico City contribute to regional strategies and community engagement. This extensive footprint enables Google to tap into local talent, collaborate effectively, and address specific market demands worldwide.
Recent Developments
- In June 2024, Google acquired Cameyo, a company specializing in software virtualization.
- In June 2024, Google completed the expansion of its data center and cloud region campus in Singapore.
Accenture
Company Overview
| Establishment Year | 1985 |
| Headquarter | Dublin, Ireland |
| Key Management | Julie Sweet (CEO) |
| Revenue (US$ Bn) | $ 64.1 Billion (2023) |
| Headcount | ~ 733,000 (2023) |
| Website | https://www.accenture.com/ |
About Accenture
Accenture is expanding its presence in the smarter device sector by integrating AI, IoT, and 5G to develop smart connected products.
Their “human by design” approach aims to enhance human capabilities through technology, as seen in initiatives combining AI and spatial computing for immersive, 3D environments and advanced human-machine interactions.
Recently, Accenture unveiled its “Technology Vision 2024” report, highlighting trends like AI transforming data interaction into personalized advisory systems.
Their strong first-quarter fiscal 2024 results reflect ongoing growth and strategic investments in technology, reinforcing Accenture’s leadership in driving innovation within the Smarter Device sector.
Geographical Presence
Accenture plc, a global leader in consultancy and technology services, has a broad presence across key regions.
In North America, it serves diverse industries such as technology and healthcare in the US and Canada. In Europe, Accenture operates major offices in the UK, Germany, France, and the Netherlands, focusing on digital transformation and strategy consulting.
Across the Asia Pacific, it has strong footholds in Japan, China, India, Australia, and Singapore, particularly in telecommunications and banking.
Additionally, Accenture is active in Latin America (Brazil, Mexico, Argentina) and expanding in the Middle East and Africa, emphasizing energy, utilities, and public services.
This expansive network enables Accenture to deliver customized solutions globally, leveraging local market insights.
Recent Development
- In April 2024, Accenture acquired Intellera Consulting, an Italian consultancy specializing in public administration and healthcare. This acquisition strengthens Accenture’s efforts to help Italian public service organizations enhance citizen services through modernization and improvement initiatives.
- In March 2024, Accenture acquired Arηs, a technology services provider focused on advancing public sector transformation across Europe.
SAS
Company Overview
| Establishment Year | 1976 |
| Headquarter | Cary, North Carolina, U.S. |
| Key Management | James Goodnight (CEO) |
| Revenue (US$ Bn) | $3.2 Billion (2021) |
| Headcount | ~ 12,170 (2022) |
| Website | https://www.sas.com/ |
About SAS Institute
SAS Institute is advancing in the smarter device sector by integrating analytics and AI capabilities into its Viya platform.
Recently, SAS enhanced Viya with generative AI models and advanced data governance tools to enhance AI application reliability.
Their innovations extend to sectors like automotive manufacturing, where SAS supports companies like Kia Motors in improving vehicle safety and quality through advanced driver assistance systems.
Initiatives such as SAS Innovate 2024 underscore their commitment to leveraging data for actionable insights, driving advancements in smarter devices across diverse industries.
Geographical Presence
SAS Institute, headquartered in Cary, North Carolina, USA, has built a robust global presence since its founding in 1976.
With offices spanning North America, Europe, Asia-Pacific, Latin America, and the Middle East, SAS Institute delivers advanced analytics, business intelligence, and data management solutions worldwide.
Serving diverse sectors, including healthcare, finance, government, and retail, the SAS Institute offers tailored analytics tools that empower organizations to make informed decisions and enhance operational efficiency.
Their strategic approach ensures localized support and industry-specific expertise, facilitating effective use of analytics technology on a global scale.
Recent Development
- In November 2023, SAS Institute partnered with AWS to optimize cloud data utilization for clients, boosting both value and performance.
- In July 2023, SAS Institute teamed up with Thread to innovate solutions for biopharmaceutical firms, modernizing clinical research methodologies.
Oracle
Company Overview
| Establishment Year | 1977 |
| Headquarter | Austin, Texas, United States |
| Key Management | Safra Catz (CEO) |
| Revenue (US$ Bn) | $49.9 B (2023) |
| Headcount | ~ 164,000 (2023) |
| Website | https://www.oracle.com/ |
About Oracle
Oracle Corporation has been actively advancing in the smarter device sector by integrating advanced cloud and AI technologies.
Recently, Oracle focused on enhancing its capabilities with Oracle Cloud Infrastructure, facilitating seamless integration and management of IoT data.
A key development includes the acquisition of Cerner, a prominent healthcare information systems provider, for $28.3 billion.
This move strengthens Oracle’s position in healthcare technology, aiming to improve patient outcomes through unified data systems.
Oracle also continues to innovate with solutions like the Oracle Digital Assistant, enhancing automation and productivity across various industries.
These efforts highlight Oracle’s commitment to driving technological innovation and transformation in the Smarter Device sector.
Geographical Presence
Oracle Corporation, a global leader in enterprise software and cloud solutions, maintains a significant geographical presence across multiple regions.
Headquartered in Redwood City, California, Oracle operates through a network of offices, data centers, and subsidiaries worldwide.
Its strategic presence spans North America, Europe, Asia Pacific, Latin America, and the Middle East, serving a diverse range of industries, including finance, healthcare, retail, and telecommunications.
Oracle’s extensive geographical footprint supports its global customer base by providing localized services, support, and infrastructure critical for enterprise software deployment and cloud service delivery.
Recent Developments
- In June 2024, Oracle Corporation collaborated with OpenAI to expand its cloud infrastructure, aiming to enhance its technological capabilities.
- In June 2024, Oracle Corporation partnered with Torchy’s Tacos to improve operations across 125 locations in the United States.
Microsoft
Company Overview
| Establishment Year | 1975 |
| Headquarter | Redmond, Washington, U.S. |
| Key Management | Satya Nadella (Chairman & CEO) |
| Revenue (US$ Bn) | $ 211.9 Billion (2023) |
| Headcount | ~ 221,000 (2023) |
| Website | https://www.microsoft.com/ |
About Microsoft
Microsoft Corporation is making significant strides in the Smarter Device sector by integrating AI and cloud technologies innovatively.
Recent advancements include the introduction of AI-driven Copilot features across Microsoft 365, Dynamics 365, and the Microsoft Cloud for Retail, enhancing productivity and delivering real-time insights.
In Kenya, Microsoft launched a $1 billion digital ecosystem initiative to spur economic growth through digital transformation. Collaborating with Hitachi, Microsoft aims to accelerate innovation using generative AI.
Furthermore, new Azure Virtual Machines optimized for AI workloads underscore Microsoft’s commitment to advancing AI capabilities and infrastructure, empowering businesses and users alike with enhanced efficiencies and experiences.
Geographical Presence
Microsoft Corporation boasts a robust global presence with headquarters in Redmond, Washington, USA. Its operations span North America, including major hubs in New York and San Francisco.
In Europe, Microsoft maintains significant offices in London, Munich, Paris, and Amsterdam while also expanding across Asia with key locations in Tokyo, Beijing, and Bangalore.
Latin America sees Microsoft active in São Paulo, Mexico City, and Buenos Aires, while in the Middle East, offices in Dubai and Riyadh support regional growth.
Globally, Microsoft’s reach extends through strategic cloud data centers, reinforcing its leadership in cloud computing, software development, and enterprise solutions on a worldwide scale.
Recent Developments
- In March 2024, Microsoft and NVIDIA deepened their partnership by integrating advanced NVIDIA generative AI and Omniverse™ technology into Microsoft’s Azure AI services, Azure cloud platform, Microsoft Fabric, and Microsoft 365.
- In January 2022, Microsoft acquired Activision Blizzard Inc., a leading game developer and entertainment content publisher, to expand its gaming division across mobile, PC, console, and cloud platforms and to pave the way for the metaverse.
Intel
Company Overview
| Establishment Year | 1968 |
| Headquarter | Santa Clara, California, U.S. |
| Key Management | Pat Gelsinger (CEO) |
| Revenue (US$ Bn) | $ 54.2 Billion (2023) |
| Headcount | ~ 124,800 (2023) |
| Website | https://intel.com/ |
About Intel
Intel Corporation leads the way in advancing smarter devices with AI and neuromorphic computing. Recently, Intel unveiled the world’s largest neuromorphic computer, powered by Loihi 2 processors, mimicking human brain architecture for efficient AI applications.
They also introduced AI-enhanced software-defined vehicle (SDV) chips, aiming to transform automotive technology.
Intel Foundry Services, the first systems foundry for the AI era, supports chip designers globally. In Ireland, Intel partnered with Apollo to enhance Fab 34, boosting semiconductor capabilities and reinforcing their innovation in Smarter Devices.
Geographical Presence
Intel Corporation, a global leader in semiconductors, maintains a robust geographical presence across key regions.
Headquartered in Santa Clara, California, Intel’s major manufacturing facilities and research centers are located in North America, particularly in Oregon, Arizona, and California.
In Europe, the company operates a significant manufacturing site in Ireland (Leixlip) alongside R&D centers in Germany, France, and the UK.
In the Asia-Pacific region, Intel has manufacturing facilities in China (Shanghai and Dalian), Malaysia, and Vietnam, supported by R&D centers in India, Japan, and South Korea.
While its presence in Latin America, the Middle East, and Africa is smaller, Intel’s strategic offices ensure global market coverage and support for its semiconductor technologies.
Recent Developments
- In April 2024, Intel scientists constructed the world’s largest neuromorphic computer, designed to emulate the human brain, aimed at advancing AI research in the future.
- In February 2024, Intel launched Intel Foundry, a sustainable systems foundry business tailored for the AI era, with an expanded process roadmap aimed at leading through the end of this decade.
NVIDIA
Company Overview
| Establishment Year | 1993 |
| Headquarter | Santa Clara, California, U.S. |
| Key Management | Jensen Huang (CEO) |
| Revenue (US$ Bn) | $ 60.9 Billion (2024) |
| Headcount | ~ 29,600 (2024) |
| Website | https://www.nvidia.com/ |
About NVIDIA
NVIDIA is advancing in the smarter device sector with AI and generative technologies. They recently introduced the NVIDIA DGX SuperPOD, a next-gen AI supercomputer for processing trillion-parameter models efficiently.
Simultaneously, NVIDIA launched the GeForce RTX 40 SUPER Series, enhancing gaming and creative applications with improved AI capabilities for faster, more immersive experiences.
NVIDIA also unveiled the NVIDIA Picasso platform, allowing high-quality 4K image creation from text using the Getty Images library.
In healthcare, NVIDIA introduced over two dozen AI microservices to accelerate drug discovery and enhance medical technology and digital health outcomes.
These efforts highlight NVIDIA’s dedication to driving innovation and efficiency through AI-powered devices across various industries.
Geographical Presence
NVIDIA Corporation, headquartered in Santa Clara, California, maintains a robust global presence. In North America, it operates key offices across Silicon Valley, Texas, and the East Coast.
Across Europe, NVIDIA has significant hubs in the United Kingdom, Germany, France, and Switzerland, focusing on R&D, sales, and customer support.
In Asia-Pacific, NVIDIA’s presence spans China (Beijing, Shanghai), Japan (Tokyo), and India (Bengaluru), with a focus on AI research and development.
It also maintains offices in Latin America (Brazil, Mexico) and has established a foothold in regions like Israel and South Africa in the Middle East and Africa.
This global network supports NVIDIA’s leadership in AI, gaming, data centers, and autonomous vehicles across diverse markets.
Recent Development
- In February 2024, ServiceNow and NVIDIA expanded their partnership to introduce specialized generative AI solutions for the telecommunications sector aimed at improving service experiences.
- In May 2023, NVIDIA integrated its AI Enterprise software into Microsoft’s Azure Machine Learning platform, accelerating AI initiatives for enterprises.
Qualcomm
Company Overview
| Establishment Year | 1985 |
| Headquarter | San Diego, California, U.S. |
| Key Management | Cristiano Amon (CEO) |
| Revenue (US$ Bn) | $ 35.8 Billion (2023) |
| Headcount | ~ 50,000 (2023) |
| Website | https://www.qualcomm.com/ |
About Qualcomm
Qualcomm is progressing in the smarter device sector with a focus on AI and connectivity technologies. Recently, they launched the Qualcomm AI Hub, offering developers access to pre-optimized AI models for on-device deployment aimed at enhancing Snapdragon and Qualcomm platform capabilities.
At CES 2024, Qualcomm introduced the Snapdragon Digital Chassis for automotive technology, supporting next-gen mobility solutions.
They also unveiled new Wi-Fi technology and AI-ready IoT platforms at Embedded World 2024 to enhance industrial performance and connectivity.
Collaborations, such as with Meta for on-device AI applications using the Llama 2 model, highlight Qualcomm’s commitment to innovation in smarter devices across various industries.
Geographical Presence
Qualcomm Incorporated, headquartered in San Diego, California, USA, maintains a global presence with key offices across major regions.
In Asia-Pacific, Qualcomm operates in Beijing, Shanghai, Shenzhen (China), and Bangalore, Hyderabad (India), among others, focusing on partnerships and research.
In Europe, offices in Munich (Germany), London (UK), and Amsterdam (Netherlands) support collaborations with local tech and telecom sectors.
In the Middle East, Qualcomm is present in Dubai (UAE) and Johannesburg (South Africa), while in Latin America, it operates from São Paulo (Brazil).
These locations strategically position Qualcomm to foster innovation and partnerships in wireless technology globally.
Recent Developments
- In April 2024, Qualcomm Technologies introduced new products and solutions to empower customers within the embedded ecosystem.
- In June 2021, Qualcomm Technologies broadened IoT support with seven new solutions for next-generation devices.
AWS
Company Overview
| Establishment Year | 2002 |
| Headquarter | Seattle, Washington, U.S. |
| Key Management | Adam Selipsky (CEO) |
| Revenue (US$ Bn) | $ 80.1 Billion (2022) |
| Headcount | ~ 10,000 (2022) |
| Website | https://aws.amazon.com/ |
About Amazon Web Services
Amazon Web Services, Inc. (AWS) is advancing in the Smarter Device sector by integrating AI, IoT, and cloud technologies.
Recently, AWS launched Amazon Bedrock, a managed service offering access to top AI models for easier development of generative AI applications.
This innovation aims to boost productivity across industries. AWS has also partnered with STMicroelectronics and LACROIX to enhance edge computing and IoT solutions, benefiting smart city infrastructure and industrial applications.
At CES 2024, AWS introduced new AI solutions, including collaborations with Panasonic for smart TVs and BMW for automotive AI features, enhancing user experiences in the entertainment and automotive sectors.
These efforts underscore AWS’s commitment to innovation and scalable solutions in smarter devices and AI applications.
Geographical Presence
Amazon Web Services, Inc. (AWS) operates a global network of data center regions and availability zones to support its cloud computing services.
In North America, AWS has regions on the East Coast (Virginia, Ohio, North Carolina) and West Coast (California, Oregon), along with a presence in Canada.
In Europe, AWS serves customers from regions such as Ireland, Frankfurt, London, Paris, Stockholm, and Milan.
Across Asia-Pacific, AWS has established regions in Tokyo, Seoul, Mumbai, Singapore, Sydney, and Hong Kong.
In Latin America, AWS operates regions in São Paulo and Buenos Aires, while in the Middle East & Africa, AWS has regions in Bahrain and Cape Town.
This extensive infrastructure enables AWS to provide low-latency access and reliable cloud services globally.
Recent Developments
- In June 2024, AWS and Capita partnered to integrate AI technology into call centers, enhancing customer service capabilities through advanced AI solutions.
- In May 2024, AWS collaborated with CrowdStrike Holdings Inc. to expedite cybersecurity integration and cloud transformation efforts.
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