Table of Contents
The global shooting market is projected to grow steadily from USD 1.9 billion in 2024 to USD 4.2 billion by 2034, at a CAGR of 8.2%. North America currently dominates the market, with a 41.2% share and USD 0.7 billion in revenue in 2024.
The United States is forecasted to experience strong growth, with a CAGR of 7.15% between 2025 and 2034. The outdoor shooting segment leads the market, accounting for 72.21% of the market share, while fixed targets dominate by target type at 61.7%. Military training remains the most prominent application area, capturing 56.1% of the market share.
US Tariff Impact on Market
The imposition of tariffs in the US on certain shooting-related equipment, including firearms and ammunition, has impacted the shooting market. Tariffs have increased the cost of importing firearms and shooting gear by 5-10%, which has raised prices for both consumers and businesses.
The military training segment, particularly, relies heavily on imported goods, and with the tariffs, these goods have become more expensive, contributing to an increase in training costs.
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This price rise is expected to deter some potential buyers, especially in price-sensitive segments, and could slow the growth rate of the US market, particularly in the defense training segment. As a result, defense contractors and shooting clubs may look for alternative suppliers or shift to domestic manufacturing to reduce the cost impact.
Economic Impact
The 5-10% tariff-induced price hike increases the cost of firearms and ammunition, impacting consumer purchasing decisions and slowing market growth.
Geographical Impact
US-based shooting markets are directly affected by tariffs, increasing operational costs for shooting range operators and military training centers, possibly leading to reduced international competitiveness.
Business Impact
Shooting range operators, retailers, and defense contractors face higher procurement costs, affecting profit margins. As a result, companies may be forced to raise prices, affecting demand in the short term.
Key Takeaways
- The shooting market is expected to grow from USD 1.9 billion in 2024 to USD 4.2 billion by 2034, with a CAGR of 8.2%.
- North America leads the market with a 41.2% share and USD 0.7 billion in 2024.
- The outdoor shooting segment dominates, accounting for 72.21% of the market share.
- Fixed targets hold a 61.7% share of the market by target type.
- Military training remains the most prominent application, capturing 56.1% of the market.
- US tariffs have raised prices by 5-10%, potentially slowing market growth, especially in defense training.
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Analyst Viewpoint
Currently, the shooting market is growing steadily, with outdoor shooting and military training being the key segments driving growth. The tariffs imposed on firearms and ammunition have created pricing pressures, particularly in North America, which could impact demand in the short term.
However, the long-term outlook remains positive as the market continues to see increasing consumer participation and government investment in defense training. The market will likely recover, driven by innovations in shooting technology and defense training methodologies. Additionally, as shooting clubs and defense contractors adapt to the tariffs, new strategies will emerge to maintain profitability and competitiveness.
Regional Analysis
In 2024, North America accounted for 41.2% of the global shooting market, with the US representing a large portion of the regional revenue. The region benefits from a strong base of consumer participation, a well-established network of shooting clubs, and government investment in defense training programs.
Despite the impact of tariffs, the US market is expected to grow steadily with a forecasted CAGR of 7.15%. Europe follows North America, with a growing interest in outdoor shooting activities and military training. Asia-Pacific is expected to exhibit robust growth during the forecast period, driven by an increasing interest in sports shooting and defense training programs, particularly in countries like China and India.
Business Opportunities
The shooting market presents significant opportunities, especially in the outdoor and military training segments. As the market continues to grow, shooting ranges and defense contractors can leverage technological advancements to enhance training programs and attract new customers.
Companies that can adapt to the rising costs caused by tariffs by increasing domestic manufacturing or sourcing from lower-cost countries will gain a competitive advantage. Additionally, expanding into emerging markets in Asia-Pacific, where interest in shooting sports and defense training is increasing, provides an opportunity for market players to capture new revenue streams and expand their global footprint.
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Key Segmentation
The global shooting market is segmented by shooting type, target type, application, and region. The outdoor shooting segment dominates with a 72.21% market share, driven by its popularity in recreational activities. By target type, fixed targets lead with 61.7% of the market share.
The military training segment holds the largest application share at 56.1%, driven by government investments in defense and security. Large-scale defense contracts and active military training programs continue to be the primary drivers of growth in this segment. North America, particularly the US, is the largest market, followed by Europe and Asia-Pacific, which is expected to see the highest growth.
Key Player Analysis
Key players in the shooting market are focusing on expanding their product offerings and enhancing training solutions, particularly in the outdoor and military training segments. These players are increasingly adopting new technologies to improve training effectiveness and attract customers, such as virtual shooting platforms and smart shooting ranges.
Additionally, players are expanding their distribution channels by collaborating with government agencies, military organizations, and shooting clubs. Companies are also investing in domestic manufacturing to mitigate the impact of tariffs on their pricing structures. Strategic partnerships with defense contractors are becoming crucial for expanding the market presence, particularly in the military training segment.
Top Key Players in the Market
- Royal Range USA
- ACTION TARGET
- Range Systems
- Spire Ranges
- Mobile Range Technologies
- REGUPOL Germany GmbH & Co. KG
- GEBIM S.R.L.
- ARMI PERAZZI S.p.A.
- Phoenix Range
- Other Major Players
Recent Developments
Recent developments in the shooting market include the introduction of digital and smart shooting ranges that integrate virtual and augmented reality for enhanced training. Additionally, the use of AI and data analytics in shooting equipment to improve accuracy and safety is gaining traction.
Conclusion
The global shooting market is poised for significant growth, driven by increasing participation in outdoor shooting activities and a growing demand for military training solutions. Although US tariffs on firearms and related equipment present challenges, the marketโs long-term outlook remains positive. Companies that innovate and adapt to pricing pressures will continue to thrive, with new growth opportunities in emerging regions like Asia-Pacific.
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