Android Phone Smartphone Affordability And Adaptability to High Adoption

Tajammul Pangarkar
Tajammul Pangarkar

Updated · Oct 25, 2023

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Introduction

According to Android Phones Statistics, the Android phone has an open-source mobile operating system developed by Google. It is designed to run on various devices, primarily smartphones and tablets. Android provides a platform for developers to create apps and services that users can easily access and use. Android phones have a robust notification system that informs users about various events, such as messages, emails, social media updates, and app alerts.

Notifications appear in the notification shade, which users can swipe down to access. These phones come preloaded with various Google services, such as Google Search, Google Maps, Gmail, and Google Drive. These services are tightly integrated into the Android experience, providing users access to various tools and features.

Editor’s Choice

  • Smartphone Market size is expected to be worth around USD 876.00 Billion by 2032
  • In 2021, Android phones maintained a significant share of 83.32% of the mobile operating system market.
  • The leading market player is Samsung, commanding a substantial market share of 35.3%.
  • In 2022, the Android user base reached 3.1 billion, illustrating the global enduring and widespread demand for the Android operating system.
  • Among Android versions, as of July 2022, Android 11 held a significant share at 29.63%, closely followed by Android 12 with 20.68%.
  • Nearly 60% of smartphone users in the United States possess an Android device.
  • Android smartphones are typically sold at an average price of $254 (£169).
  • With an impressive 672 million downloads, TikTok firmly establishes itself as one of the most widely downloaded apps.

Global Smartphone Market

  • Over the past decade, the smartphone industry has experienced remarkable growth in terms of revenue. In 2022, the industry generated approximately $510 billion in revenue, setting the stage for a continued upward trajectory.
  • This trend persisted into 2023, with revenue climbing to $539 billion, reflecting the increasing reliance on smartphones daily.
  • The upward trajectory persists, with projected revenues of $823 billion in 2031 and a substantial $876 billion in 2032.

Android Market Share

  • Over the past seven years, the Android operating system has maintained a significant presence in the smartphone market, consistently capturing a substantial share. In 2015, Android held a dominant share of 81.61%, solidifying its position as a leading choice for smartphone users.
  • Throughout 2019, Android’s hold on the market remained strong, securing a share of 87.4%. While there was a slight dip to 85.17% in 2020, Android’s dominance was evident.
  • The trend continued in 2021, with the operating system maintaining a significant share of 83.32%.

Key Players in the Android Market

  • The landscape of the Android smartphone market is characterized by a diverse array of companies, each vying for a share of consumer attention. Leading the pack is Samsung, commanding a substantial market share of 35.3%.
  • Not far behind, Xiaomi claims a noteworthy 14.7%, solidifying its position as a significant contender in the industry.
  • Oppo and Vivo follow suit, contributing 10% and 9.5% of the market share, respectively.
  • Despite facing challenges, Huawei maintains a presence with a share of 6.3%.
  • Realme and Motorola carve out their spaces with 4% and 3.3% shares, respectively, while the remainder of the market is collectively represented by various other players, accounting for 16.9%.

Android users

  • The adoption of the Android operating system has exhibited a remarkable growth trajectory over the past decade. In 2012, the number of Android users stood at 0.5 billion, marking the beginning of a significant technological shift.
  • With each passing year, the user base expanded substantially. By 2013, Android users had increased to 0.7 billion, highlighting the platform’s rapid popularity.
  • The upward trajectory continued into 2022, with the user base reaching 3.1 billion, illustrating the global enduring and widespread demand for the Android operating system.

Adoption Rates of Android Versions

  • As time progresses, the distribution of Android versions across devices continues to evolve, reflecting changing user preferences and adoption rates. As of July 2022, Android 11 held a significant share at 29.63%, closely followed by Android 12 with 20.68%.
  • Android 10 remained relevant with a share of 21.8%. Conversely, the nascent Android 13 accounted for a marginal 0.01% share.
  • The older Android versions also held their ground, with 9.0 Pie, 8.1 Oreo, and 8.0 Oreo contributing 10.74%, 5.59%, and 2.62%, respectively.
  • Versions such as 7.0 Nougat, 6.0 Marshmallow, and 5.1 Lollipop maintained more minor but noteworthy shares at 2.62%, 2.32%, and 1.4%. Meanwhile, Android 7.1 Nougat and 4.4 KitKat exhibited shares of 1.42% and 0.52%.

Demographics of Android Phone Users

Age

  • Recent data indicates that nearly 60% of smartphone users in the United States possess an Android device.
  • Breaking down usage by age brackets, individuals aged 18 to 24 constitute the largest segment of Android users, accounting for approximately 70%. The next group, aged 25 to 34, follows closely with 65%, while those aged 35 to 44 comprise 58% of Android users.

Gender

  • Current statistics about Android usage indicate that 57% of Android users identify as male, whereas 43% identify as female.
  • Derived from a survey encompassing 963 participants, including 318 Android, 244 iPhone, 356 iPod touch, and 45 webOS users across English-speaking nations, 73% of Android device users are male.

Android Phone Shipments

  • The annual shipments of Android phone have displayed a notable trajectory over the past decade. In 2012, the shipments began at 0.6 billion units and gradually increased over subsequent years.
  • By 2013, shipments had risen to 0.8 billion, marking a noticeable uptick. The upward trend continued into 2014, reaching the 1 billion mark.
  • 2019 saw a modest dip to 1.3 billion units, followed by a more substantial decrease to 1.05 billion units in 2020.
  • This decline continued into 2021, with shipments amounting to 0.98 billion units.

Average Selling Price (ASP)

The average cost of Android smartphones

  • On one hand, Android smartphones are typically sold at an average price of $254 (£169).
  • On the other hand, Apple reported in its Q4 2014 earnings call that the average cost of an iPhone increased to $687 (£456).
  • This represents a substantial increase in iPhone pricing compared to the previous quarter, which had been closer to $600.

Regional Variations

United States

  • In 2015, Android smartphones were sold at an average price of 216 U.S. dollars in the United States.
  • In 2022, the ASP of the OnePlus Nord N20 5G smartphone was USD 300.
  • The Samsung Galaxy A14 5G smartphone will be featured for $200 in 2022.
  • In 2021, the Google Pixel 6a was available to consumers at $450.

India

  • In the Indian mobile phone market, various options are available to consumers with varying budgets. For instance, the Realme C53 comes at a price of ₹9,999, offering an affordable choice.
  • The Redmi 12 5G offers additional features for ₹13,499. Those looking for premium options might consider the OnePlus Nord CE 3 Lite 5G, priced at ₹19,999, or the Vivo S1 Pro at ₹18,200.
  • The Infinix Zero 20, priced at ₹15,499, provides a middle-ground option. Stepping up regarding features and cost, the OnePlus Nord CE 3 5G is available for ₹26,999.

Japan

  • Mobile phones in Japan’s market for 2023 present a diverse array of options, catering to a range of preferences and needs. The Xiaomi POCO M6 Pro, available at JPY 17,820, offers variations in RAM (4GB or 6GB) and memory (64GB or 128GB). For a higher-end experience, the Samsung Galaxy Z Flip 5 stands at JPY 133,515, boasting 8GB or 12GB of RAM and memory capacities ranging from 128GB to 512 GB.
  • The Samsung Galaxy Z Fold 5 comes in at JPY 229,365, featuring 12GB of RAM and a choice between 256GB, 512GB, and even 1TB memory capacities. The Xiaomi Redmi Note 13 Pro Max, priced at JPY 118,800, boasts 8GB of RAM and memory options of 128GB or 256GB.
  • The Nokia C200 is available for JPY 7,020 at the lower end of the spectrum, featuring 3GB of RAM and 32GB of memory.

United Kingdom

  • The leading economical choice from Samsung is Samsung Galaxy A53, priced at £250.99.
  • A budget-friendly Android option is Xiaomi Redmi Note 11, available for £154.
  • Top-notch Xiaomi model –Xiaomi Redmi Note 11 Pro 5G is offered at £269.99.
  • The cost-effective Pixel selection option – Google Pixel 6a- is available for £255.
  • Prime camera-oriented selection – Google Pixel 7a is priced at £449.

Canada

  • In Canada’s mobile market for 2023, a diverse range of choices is available to consumers, catering to various preferences and needs. The Xiaomi POCO M6 Pro, priced at $172, offers options in RAM (4GB or 6GB) and memory (64GB or 128GB). On the higher end, the Samsung Galaxy Z Flip 5 comes in at $1,286, featuring 8GB or 12GB of RAM and memory capacities ranging from 128GB to 512 GB.
  • For those seeking advanced features, the Samsung Galaxy Z Fold 5 is priced at $2,209, featuring 12GB of RAM and memory options of 256GB, 512GB, and even 1TB. The Infinix GT 10 Pro, available at $316, offers 8GB of RAM and 256GB of memory.

Hardware Trends

Processor Trends

  • In the realm of Android smartphones, the distribution of processor brands paints a diverse landscape. Qualcomm is Topping the charts, commanding a substantial 60.1% global share, with its processors being the preferred choice for most manufacturers.
  • MediaTek is another prominent player, holding a significant 21.5% market share.
  • Samsung, a tech giant in its own right, captures 8.8% of the market with its in-house processors.
  • Hisilicon, with a 4% share, maintains its presence as well. The remaining 5.6% is divided among various other processor brands.

RAM Trends

  • The distribution of RAM sizes in Android phones shows an interesting pattern. Among the various options, devices with 8GB of RAM claim the largest share, accounting for 38.5% of the market.
  • Following closely behind are devices with 6GB of RAM, constituting 25.3% of the market share. The 4GB RAM category also holds a substantial portion, making up 16.3% of the market.
  • Moving to the lower end, devices featuring 3GB of RAM contribute 3.2% to the market, while those with 2GB of RAM have a more modest share of 1.7%.

Display Technologies

  • The landscape of mobile screen refresh rates reveals a dynamic array of choices. The standard 60Hz refresh rate holds the largest share, encompassing 46.1% of the global market.
  • Stepping up a notch, the 120Hz refresh rate gains significant traction, constituting 37.4% of the market share and highlighting the demand for smoother visual experiences.
  • Another contender in enhancing visual fluidity is the 90Hz refresh rate, commanding an 11.1% market share. For those seeking even more excellent responsiveness, the 144Hz option captures a niche yet noteworthy 4.6% share.

Usage Patterns

Popular Android Apps

  • The popularity of various mobile applications is evident from their download figures, which are measured in millions (mm). Leading this trend is TikTok, with an impressive 672 million downloads, firmly establishing itself as one of the most widely downloaded apps.
  • Following closely is Instagram, boasting an impressive 548 million downloads, while Facebook maintains a strong presence with 449 million downloads.
  • WhatsApp also boasts a substantial user base, having been downloaded 424 million times.

Mobile Gaming Trends

  • Approximately 21% of downloaded apps on Android phone and 25% on iOS devices fall into the gaming category.
  • These games make up about 43% of the entire smartphone user base. Surprisingly, around 62% of individuals opt to install a game on it within a week of getting a new phone.
  • Out of the gaming community, a significant 78% are Android phone users. The global count of active mobile gamers has surged past 2.2 billion.
  • A notable majority, accounting for 57.9%, engage in puzzle games. Interestingly, women tend to invest more in-game purchases than their male counterparts.

Data Privacy Concerns

  • The primary concern for a significant 85% of users revolves around comprehending the process of configuring privacy settings for Android phone services.
  • A study named the “Digital Privacy and Security Survey” by the Calyx Institute in 2021 unveiled that 80% of participants had experienced apprehensions about digital privacy in the preceding year.
  • Furthermore, 59% expressed a heightened awareness regarding how their data is handled compared to the previous year.

Environmental Impact

  • Smartphones, which hold the distinction of being the most widely embraced consumer electronics globally, are projected to reach an installed base of 4.5 billion by 2022.
  • In the same year, these devices are expected to contribute around 146 million tons of carbon dioxide (CO2) or equivalent emissions (CO2e).
  • While this constitutes less than half a percent of the total global CO2e emissions of 34 gigatons recorded in 2021, it’s still a figure worthy of efforts toward reduction.
  • A substantial majority, precisely 83% of these emissions, will stem from various stages, including manufacturing, transportation, and the initial year of usage for approximately 1.4 billion new smartphones projected to be shipped in 2022.

Future Trends in Android Phone

5G Network Adoption and Impact

  • The global landscape of Android phone is expected to be stimulated by 5G mobile connectivity. It is marked by varying degrees of adoption across different countries, reflecting the rapid evolution of telecommunications technology. Leading the charge is China, boasting an impressive 866 million 5G mobile connections, which constitute 51% of its total mobile connections.
  • The United States follows suit with 247 million 5G mobile connections, representing 68% of its mobile connections.
  • Japan and Germany showcase parallel trends, with both countries having 138 million 5G mobile connections, and 68% of their respective mobile connections attributed to this advanced technology.
  • South Korea, renowned for its technological advancements, displays a remarkable 73% of mobile connections being 5G-enabled, accounting for 45 million connections.
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Tajammul Pangarkar

Tajammul Pangarkar

Tajammul Pangarkar is a CMO at Prudour Pvt Ltd. Tajammul longstanding experience in the fields of mobile technology and industry research is often reflected in his insightful body of work. His interest lies in understanding tech trends, dissecting mobile applications, and raising general awareness of technical know-how. He frequently contributes to numerous industry-specific magazines and forums. When he’s not ruminating about various happenings in the tech world, he can usually be found indulging in his next favorite interest - table tennis.

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