Datafication a Convergence of Digitalization which Uplifts the Growth

Tajammul Pangarkar
Tajammul Pangarkar

Updated · Nov 13, 2023

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Introduction

According to Datafication Statistics, In the Information Age, datafication, converting various aspects of our lives, activities, and environments into digital data, represents a seismic shift in how we perceive, collect, process, and leverage information. This transformation of the tangible and intangible into measurable datasets is rooted in the historical evolution of computing and digitalization and is of paramount importance in the digital age.

Datafication empowers informed decision-making, fuels innovation, drives economic growth, and leads to societal and cultural shifts. It is a fundamental force shaping modern society and unlocking a future brimming with possibilities.

Editor’s Choice

  • In 2023, the datafication market revenue is expected to reach USD 320 billion,
  • Based on an estimate, a staggering 1.145 trillion megabytes of data are generated daily.
  • In 2021, Statista calculated that the global data landscape encompassed approximately 79 Zettabytes of data, encompassing creation, consumption, collection, and duplication.
  •  Per the predictions in the Data Scientist Report by CrowdFlower, text data constitutes 91% of the data employed in data science.
  • The same survey also disclosed that unstructured data comprises 33% images, 11% audio, 15% video, and 20% other data types alongside text.
  • The worldwide datasphere comprises 90% replicated data and 10% unique data.
  • Globally, 80% to 90% of data is unstructured, as reported in a CIO article.
  • To put things into perspective, today’s internet users would require an astounding 181 million years to download the entire internet’s data.
  • In 2020, LinkedIn welcomed approximately two new members every second. The United States became the world’s leading data center hub in 2021, boasting 2670 data centers.
  • In 2020, according to data from Domo, every individual generated nearly 2.5 quintillion bytes of data daily. The same report from Domo revealed that, in 2020, each person was responsible for approximately 1.7 MB of data generated every second.

Global Datafication Market Size

  • In 2023, the market revenue is expected to reach USD 320 billion, followed by further increases in the subsequent years, reaching USD 354 billion in 2024 and surging to USD 409 billion in 2025.
  • As we move towards 2030, the datafication market is anticipated to grow significantly, with projections indicating revenue figures of USD 466 billion in 2026, USD 516 billion in 2027, and USD 555 billion in 2028.
  • The growth trend is expected to continue into the late 2020s and early 2030s, with revenue estimates reaching USD 624 billion in 2029, USD 690 billion in 2030, and a substantial USD 775 billion in 2031, ultimately culminating in an impressive USD 883 billion by 2032.
Datafication Market

Datafication Market Size- By Component

  • The global datafication market, when broken down by component, reveals a dynamic landscape characterized by robust revenue growth.
  • In 2022, the total revenue in this sector stood at USD 285 billion, with services accounting for USD 171 billion and solutions contributing USD 114 billion.
  • As we progress to 2025 and beyond, the datafication market is set to soar, with the total revenue surging to USD 409 billion in 2025, USD 466 billion in 2026, and USD 516 billion in 2027.
  • The division between services and solutions is similarly dynamic, with services revenue projected to reach USD 310 billion in 2027 and solutions contributing USD 206 billion.
  • This trend continues its impressive trajectory, culminating in total revenue of USD 883 billion by 2032, with services and solutions accounting for USD 530 billion and USD 353 billion, respectively.

Global Datafication Market Share- By End-use Industry

  • The global datafication market is distributed across various end-use industries, each contributing to its dynamic landscape.
  • In 2022, the BFSI (Banking, Financial Services, and Insurance) sector held the largest market share, accounting for 33% of the total market.
  • The healthcare industry closely followed, with a significant 21% share, emphasizing the growing importance of data-driven solutions in the healthcare sector.
  • The IT and Telecom sector contributed 15% to the market share, showcasing the technological underpinnings of datafication.
  • Government agencies held an 11% share, reflecting the adoption of data-driven approaches in public administration.
  • Retail and education industries constituted 9% and 7% of the market share, respectively, illustrating their embrace of datafication for enhanced operations and services.
Datafication Market

Data Sources and Types

Real-time/ Live Streaming

  • The entertainment industry has witnessed a surge in the popularity of live streaming, particularly driven by the gaming world. In the third quarter of 2022, leading platforms within this sector recorded an astonishing 7.2 billion hours of content watched.
  • Notably, users have embraced this format even in professional contexts, with an estimated 40% of marketing managers and directors anticipating that 40% of the marketing events they participate in during 2022 will be entirely virtual.
  • Although video consumption has stabilized following the peak observed during the global COVID-19 pandemic in 2020, social media platforms have recognized users’ growing familiarity with live streaming.
  • Research commissioned by the well-known social video platform TikTok revealed that more than 52% of its global user base expressed interest in consuming live branded content.
  • China’s Alibaba and the short-video app Douyin pioneered online live e-commerce, which saw remarkable growth. Live video streaming made its first foray beyond the Asia-Pacific region in 2020 and 2021.

IoT and Sensor Data

Global IoT Sensor Market Size

  • Smart Sensors Market Expected to Achieve a Value of USD 227.6 Billion by 2032
  • The IoT (Internet of Things) sensors market has witnessed substantial growth and fluctuations in revenue over the past few years.
  • In 2018, the market generated approximately USD 5.28 billion in revenue, reflecting the early stages of IoT sensor adoption.
  • The following year, in 2019, the market revenue almost doubled, reaching USD 11.91 billion, underlining the rapid expansion in IoT applications.
  • However, it’s worth noting that data for the year 2020 is not included here. By 2021, the IoT sensors market had further expanded, recording revenue of USD 21.8 billion, demonstrating the increasing integration of IoT technologies into various sectors.
  • The momentum continued into 2022, with market revenue growing to USD 27.4 billion, indicating sustained growth.
  • Looking ahead, projections for 2024 estimate a slight dip in revenue to USD 23.82 billion but expect a significant resurgence in 2025, with the market revenue reaching USD 42.67 billion.

Social Media and Web Data

  • In 2022, about half of social media users utilized these platforms to stay connected with loved ones. Other popular reasons included leisure, finding inspiration, and keeping up with the news.
  • Social media has become a crucial news source in many nations, with over 70% of adults in countries like Nigeria, Thailand, Malaysia, and South Africa turning to it for news updates.
  • Over the past decade, the time spent on social media has consistently risen, reaching an average of 151 minutes per day in 2023.
  • Toward the close of 2021, Facebook Ltd rebranded as Meta Platforms Inc., emphasizing the metaverse.
  • The Meta Family of Apps, which includes Facebook, Instagram, Messenger, and WhatsApp, contributed to a revenue exceeding $116 billion in 2022.
  • Facebook, boasting nearly three billion monthly active users as of Q1 2023, maintains its status as one of the most prosperous global social networks, a trend sustained for over a decade.

Government and Open Data

  • In 2020, there was a notable increase in key features associated with open government data (OGD) portals in countries worldwide compared to 2018.
  • The share of countries with national OGD portals surged from 47% to 79%, highlighting a significant expansion in providing access to government data.
  • However, the presence of national OGD policies saw a slight decline, dropping from 64% to 59%.
  • Meanwhile, essential features such as having metadata or a data dictionary, accepting public requests for new datasets, and offering guidance on using OGD remained relatively stable, with modest increases in some cases.
  • While still prevalent, engagement in promotional efforts, like data hackathons, decreased slightly from 53% to 49%.

Data Privacy Concerns

  • Most adults worldwide, accounting for 85%, express a strong desire to take more measures to safeguard their online privacy.
  • A significant 80% voice their concerns about the security of their privacy, with 69% noting an increasing unease regarding this matter.
  • However, 61% admit to willingly compromising their data privacy for convenience.
  • Additionally, 55% believe that achieving complete privacy protection is an unattainable goal, while 51% confess to lacking knowledge about securing their privacy effectively.
  • Many individuals prioritize online privacy in the United States, with 75% acknowledging cyberattack vulnerability.
  • Despite this awareness, there is a notable disparity between this awareness and action, as only 64% employ tools to enhance their online privacy, and a mere 56% feel they maintain control over their data.
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Tajammul Pangarkar

Tajammul Pangarkar

Tajammul Pangarkar is a CMO at Prudour Pvt Ltd. Tajammul longstanding experience in the fields of mobile technology and industry research is often reflected in his insightful body of work. His interest lies in understanding tech trends, dissecting mobile applications, and raising general awareness of technical know-how. He frequently contributes to numerous industry-specific magazines and forums. When he’s not ruminating about various happenings in the tech world, he can usually be found indulging in his next favorite interest - table tennis.

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