Datafication in E-commerce Market Growth Boosts at 15.2%

Introduction

The global datafication in the e-commerce market is experiencing rapid growth, with projections to reach USD 3,853 billion by 2034, up from USD 61.7 billion in 2024, at a compound annual growth rate (CAGR) of 15.2% from 2025 to 2034. This growth is driven by increasing e-commerce activity, the rise of big data technologies, and the growing need for businesses to leverage data analytics to enhance customer experience, optimize inventory management, and improve decision-making. Datafication in e-commerce is transforming how businesses operate, providing actionable insights that drive growth and competitive advantage.

How Growth is Impacting the Economy

The datafication of e-commerce is positively impacting the global economy by enhancing productivity, fostering innovation, and driving technological advancements. The growing reliance on data-driven strategies enables businesses to offer personalized shopping experiences, boost customer retention, and increase operational efficiency.

Additionally, the surge in data-related services is creating new employment opportunities, particularly in data science, analytics, and artificial intelligence. As businesses adopt advanced data analytics tools, the demand for skilled professionals in these areas is rising, contributing to the economy’s knowledge-driven growth. The expansion of e-commerce itself has led to increased logistics, supply chain optimization, and global trade activities, further enhancing economic growth across industries.

➤ Buy report here @ https://market.us/purchase-report/?report_id=149919

Impact on Global Businesses (Rising Costs & Supply Chain Shifts + Sector-Specific Impacts)

The rise of datafication in e-commerce is reshaping global businesses, particularly with regards to operational costs and supply chain management. With the increasing reliance on big data, companies are investing heavily in analytics platforms and AI technologies to stay competitive, leading to higher upfront costs.

However, this investment is yielding returns through more precise demand forecasting, targeted marketing efforts, and streamlined supply chains. As businesses shift towards data-driven models, traditional retail sectors are experiencing disruption, while sectors like logistics, cybersecurity, and data analytics are seeing significant growth. The rise in digital transactions and the need for secure, reliable platforms are driving innovation and sector-specific impacts across the e-commerce landscape.

Strategies for Businesses

To thrive in the data-driven e-commerce environment, businesses should prioritize investing in advanced data analytics tools, machine learning models, and AI-based solutions to extract meaningful insights from consumer behavior and market trends. Implementing automation and predictive technologies to optimize inventory management and enhance customer experiences will be key to staying competitive.

Moreover, businesses should embrace personalized marketing strategies based on customer data to improve engagement and sales conversion rates. Partnering with tech companies for advanced data management and ensuring data security through blockchain or encryption technologies will further protect brand reputation and enhance customer trust.

Key Takeaways

• The global datafication in the e-commerce market is set to grow at a CAGR of 15.2%.
• North America is the dominant region, accounting for over 34% of market revenue in 2024.
• Datafication is driving technological innovation in e-commerce, particularly in AI and machine learning.
• Businesses face rising costs but are benefiting from enhanced supply chain efficiency.
• Personalized data-driven marketing strategies are crucial for e-commerce success.

➤ Request sample here @ https://market.us/report/datafication-in-e-commerce-market/free-sample/

Analyst Viewpoint (Present + Future Positive View)

Currently, the datafication in the e-commerce market is thriving, with businesses capitalizing on the growth of big data and AI to enhance operational efficiency. In the future, the market outlook remains highly positive, with continued growth fueled by the expanding digital economy and the increasing role of personalized consumer experiences. As data management and analytics technologies continue to evolve, businesses that embrace these advancements will be well-positioned for long-term success.

Regional Analysis

North America dominates the datafication in the e-commerce market, holding a substantial share of over 34%, valued at USD 20.97 billion in 2024. The region benefits from early adoption of data analytics technologies, a robust e-commerce infrastructure, and high consumer demand for personalized services. Europe and Asia Pacific are also seeing significant market growth, with Asia emerging as a major player due to rapid e-commerce adoption and increasing digitalization. In regions like Latin America and the Middle East, e-commerce platforms are increasingly leveraging datafication to cater to growing online shopping demand, creating new opportunities for market growth.

➤ Discover More Trending Research

• Solar Powered UAVs Market
• AI in ESG and Sustainability Market
• NeuroMarketing Market
• Loitering Munition Market

Business Opportunities

The datafication trend in e-commerce opens up numerous business opportunities, particularly for companies in data analytics, AI, and cloud computing. E-commerce businesses can benefit from leveraging consumer data to offer personalized experiences, while logistics companies can optimize delivery routes using predictive analytics.

Additionally, businesses providing cybersecurity solutions will see heightened demand as data security becomes a top priority for e-commerce players. As consumer data collection and analysis become more sophisticated, companies can explore new revenue streams by offering data-driven insights and analytics services to other industries.

Key Segmentation

Application

• Data Analytics & Business Intelligence – 50%
• AI & Machine Learning – 35%
• Predictive Modeling & Forecasting – 15%

End-User

• Retailers – 60%
• Logistics & Supply Chain Providers – 25%
• Other Service Providers – 15%

Technology

• Cloud-Based – 70%
• On-Premise – 30%

Key Player Analysis

Leading players in the datafication in the e-commerce market are focusing on advancing their technological offerings by integrating artificial intelligence and machine learning into their platforms. These companies are investing heavily in research and development to enhance data analytics capabilities and improve operational efficiency. By leveraging big data technologies, they aim to offer personalized services, optimize supply chains, and enable seamless shopping experiences. Strategic partnerships with e-commerce giants and tech companies are helping them expand their market reach and offer cutting-edge solutions to meet evolving consumer demands.

• Amazon Web Services (AWS)
• Google Cloud (Alphabet Inc.)
• IBM Corporation
• Microsoft Corporation Company Profile
• Salesforce
• Oracle Corporation
• SAP SE Company Profile
• Adobe
• Bloomreach
• Shopify
• Magento
• BigCommerce
• Amplitude
• Signifyd
• Forter
• Others

Recent Developments

• In January 2025, a prominent analytics company launched a new cloud-based platform to enable real-time customer behavior tracking for e-commerce businesses.
• In March 2025, a leading AI firm introduced an advanced machine learning tool to predict consumer preferences and optimize marketing strategies.
• In April 2025, a major e-commerce platform implemented blockchain for secure data transactions to enhance customer trust.
• In May 2025, a logistics company rolled out an AI-driven solution to optimize delivery routes based on real-time data analysis.
• In June 2025, a global retailer partnered with a data analytics firm to enhance its personalized shopping experience using big data technologies.

Conclusion

The datafication in e-commerce market is poised for significant growth, with businesses increasingly adopting data-driven strategies to enhance consumer experience, optimize operations, and boost competitiveness. As the market continues to evolve, companies that invest in advanced data technologies and embrace personalized marketing will lead the charge in shaping the future of e-commerce.

Discuss your needs with our analyst

Please share your requirements with more details so our analyst can check if they can solve your problem(s)

Request a Sample Download PDF