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New York, NY – February 24, 2025 – The Global Digital Signage market in Quick-Service Restaurants Market is experiencing significant growth and is expected to increase from USD 3.3 billion in 2024 to approximately USD 12.78 billion by 2034, reflecting a strong CAGR of 14.50% from 2025 to 2034.
The adoption of digital signage solutions in QSRs is driven by the need to enhance customer engagement, streamline ordering processes, and promote personalized content to attract customers.
In 2024, North America holds a dominant position in the market, capturing over 41.5% of the market share, and generating USD 1.36 billion in revenue. The United States plays a pivotal role, contributing USD 1.09 billion and maintaining a robust market position with a CAGR of 12.2%.
This growth is supported by QSRs increasingly adopting digital signage for dynamic menu displays, and promotional content, and improving operational efficiency. As QSRs seek to improve customer experience and operational flexibility, the digital signage market continues to expand, offering enhanced interactivity and personalization.
Key Takeaways
- Market Value Growth: Projected to rise from USD 3.3 billion in 2024 to USD 12.78 billion by 2034, at a CAGR of 14.50%.
- Market Segmentation by Component: Hardware holds 48.7% of the market share, highlighting its key role in the digital signage ecosystem.
- Technology Preference: LED technology leads with 51.9% of the market share, known for its energy efficiency and brightness.
- Resolution Trends: 8K resolution is growing, accounting for 38.4%, driven by demand for high-quality, clear displays.
- Application Focus: Indoor signage is most common, making up 68.7% of the market share, emphasizing in-store customer engagement.
- Signage Size: Below 32 inches category dominates with 60.2%, indicating a preference for compact displays in QSRs.
- Geographic Dominance: North America leads with 41.5% market share, due to widespread adoption in the region.
- The US Market: The US market is valued at USD 1.09 billion, driving growth in North America.
- CAGR in North America: Expected to grow at 12.2% CAGR, reflecting strong digital signage adoption in QSRs.
🔴 𝐇𝐮𝐫𝐫𝐲 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐅𝐨𝐫 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐏𝐞𝐫𝐢𝐨𝐝 𝐎𝐧𝐥𝐲 @ https://market.us/purchase-report/?report_id=140253
Experts Review
Experts in the field of digital signage for Quick-Service Restaurants (QSRs) predict continued robust growth, driven by technological advancements and shifting consumer expectations. The market is expected to grow at a CAGR of 14.50%, with digital signage becoming a critical tool for enhancing customer engagement, improving operational efficiency, and personalizing the dining experience.
LED technology, which leads the market due to its energy efficiency and brightness, is expected to maintain its dominance. Additionally, the trend toward 8K resolution highlights the growing demand for high-quality, ultra-clear displays to attract customers and deliver impactful messaging.
Experts also note that hardware will continue to play a significant role, while indoor signage will remain the most commonly used application in QSRs. North America is expected to maintain its leadership in the market, with the US being a major driver. As adoption rates grow, digital signage is set to redefine the QSR experience, improving both marketing and customer satisfaction.
Key Segmentation
Component
- Hardware: Includes Displays (screens), Media Players, Projectors, and other devices essential for digital signage infrastructure.
- Software: Software solutions for managing and controlling digital signage content.
- Service: Covers Installation, Maintenance & Support, and Consulting Services for setting up and maintaining digital signage systems.
Application
- Indoor Signage: Includes Menu boards, Promotional displays, Ordering kiosks, and Queue management systems used within the restaurant.
- Outdoor Signage: Includes Drive-thru menu boards, Exterior promotional displays, and Directional signage.
Resolution
- Ranges from 8K and 4K for high-definition displays to Full HD, HD, and lower-than-HD options based on quality needs.
Technology
- Technologies include LCD, LED, OLED, and Projection for different display styles.
Signage Size
- The Below 32 Inches category, is most common for compact signage displays in QSRs.
Key Player Analysis
The Digital Signage in Quick-Service Restaurants (QSRs) market is driven by several key players offering innovative solutions for enhancing customer engagement and operational efficiency.
Samsung Electronics and LG Electronics are major contributors, known for their high-quality LED displays and advanced digital signage solutions, offering robust and scalable systems for QSRs.
NEC Corporation and Sony Corporation also play a significant role with their cutting-edge technology in both hardware and software solutions, providing versatile displays and content management systems. Sharp Corporation offers reliable signage solutions with a focus on durability and energy efficiency.
Emerging players like CrownTV, Moving Tactics, and Remote Media Group Limited are innovating with unique, user-friendly platforms for content management and display optimization.
Smartzone Enterprises and Spectrio LLC bring forward comprehensive services including signage installation, maintenance, and consulting, helping QSRs integrate digital signage seamlessly into their operations. Together, these players are reshaping how digital signage enhances the QSR experience.
Recent Developments
Recent developments in the Digital Signage in Quick-Service Restaurants (QSRs) market reflect ongoing innovation and increasing adoption of advanced technologies. Samsung Electronics has introduced new LED displays designed to enhance visibility and energy efficiency, catering specifically to the needs of QSR environments.
LG Electronics has also made strides by enhancing its OLED displays, offering higher contrast ratios and better color accuracy for more engaging customer experiences. NEC Corporation has been focusing on integrated software solutions, combining hardware and content management for seamless signage operation.
Moving Tactics and CrownTV have introduced advanced cloud-based platforms, enabling QSRs to remotely manage digital signage and display dynamic content. Additionally, SmartZone Enterprises has launched new interactive kiosks and menu boards, allowing for a more personalized
Conclusion
The Digital Signage in Quick-Service Restaurants (QSRs) market is experiencing significant growth, driven by advancements in technology and the increasing need for enhanced customer engagement. With a strong shift toward LED, OLED, and 8K resolution displays, QSRs are embracing digital signage to improve customer experience, streamline operations, and enhance marketing efforts.
Innovations like cloud-based content management platforms and interactive kiosks are reshaping the way QSRs interact with customers. As the market continues to expand, digital signage will play a crucial role in transforming the customer journey and optimizing the efficiency of quick-service restaurant operations worldwide.
➤ 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐎𝐭𝐡𝐞𝐫 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐓𝐨𝐩𝐢𝐜𝐬
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