Pharmaceutical & Cosmetic Industry Demand Spurs Growth of Povidone Market, says Market.us

Povidone (polyvinylpyrrolidone, PVP) is a synthetic polymer that is widely used as a binder, dispersing agent, and film-forming agent in a variety of industries. It is commonly used in the pharmaceutical industry as a binder in tablets and capsules, as well as a viscosity-enhancing agent in liquid formulations. Povidone is also used as an excipient in the food and cosmetic industry, providing thickening and emulsifying properties.

The global Povidone market is expected to grow in recent years, driven by the increasing demand for pharmaceuticals and cosmetics products worldwide. Povidone is expected to have a significant growth rate in these industries. 

According to the latest report by Market.us,” The global Povidone market size is expected to reach USD 1.1 billion by 2024, growing at a CAGR of 4.3% during the forecast period.”

Anurag Sharma, a senior research analyst at Market.us, said,” Factors driving the growth of the Povidone market include the increasing use of Povidone as a binder in the pharmaceutical industry, rising demand for cosmetics and personal care products, and the growing use of Povidone as an excipient in the food industry.” 

Additionally, the growing use of povidone as a film-forming agent for controlled release and sustained release formulations improves patient compliance and reduces side effects, and increasing interest in these types of products may also drive the growth of the Povidone market.

The growing popularity of natural and organic products. As consumer focus is moving towards natural and organic products, the use of synthetic polymers such as Povidone is declining in the cosmetics and personal care products industry. However, Povidone is still being used in some products as it has several functional properties and is approved by several regulatory bodies as safe.

Povidone is used as an emulsifying and thickening agent in the food industry, and its demand is increasing as it helps maintain the quality and stability of food products. Companies are researching new and innovative ways to use Povidone. One example could be using Povidone as a carrier for drug delivery in cancer treatment. This can open new doors for the Povidone market.

Rising demand for cosmetics and personal care products: Povidone is used as an emulsifying and thickening agent in cosmetics and personal care products, which is driving the growth of the Povidone market in these industries.

Povidone’s ability to form controlled-release and sustained-release formulations is a key factor driving its increasing use in the pharmaceutical industry, which helps in increasing patient compliance, reducing side effects, and improving overall treatment outcomes. 

Povidone is a preferred choice as a film-forming agent in controlled release and sustained release formulations as it is inexpensive and is generally considered safe. The growing use of Povidone in these types of formulations can be driven by the increasing demand for drugs to be delivered over an extended period of time, as well as by the desire to reduce dosing frequency and improve patient compliance.

Povidone has been approved by several regulatory bodies as safe, which is driving its increasing use in various industries. Povidone is a relatively inexpensive polymer, and it has wide range of functionalities, which is a factor that makes it a preferred choice for many industries, which is driving the growth of the market.

Povidone is a pharmaceutical excipient and is subject to strict regulatory oversight. This can make it difficult for manufacturers to bring new products to market, which can restrain the market growth. Povidone is made from polyvinylpyrrolidone, which is a synthetic polymer. Fluctuations in the price of raw materials can increase the cost of production and make it difficult for manufacturers to remain competitive. Several alternative excipients are available in the market, such as cellulose derivatives, which can be used as a substitute for Povidone. 

This competition can also restrain the market growth. Povidone is considered a low hazard, but it’s not environmentally degradable. This may lead to concerns about pollution and waste disposal. Povidone is mainly used in pharmaceuticals and other limited industries. Other excipients have much wider usage, which could limit the potential growth of the Povidone market.