Big Data is Driving Critical Insights and Enhancing Efficiency

Tajammul Pangarkar
Tajammul Pangarkar

Updated · Oct 30, 2023

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Introduction

According to Big Data Statistics, Big data, characterized by its three primary dimensions—volume, velocity, and variety—is a transformative force in the modern information landscape. It encompasses vast and complex datasets that outstrip conventional processing capabilities, generating terabytes or more data at high speeds and in diverse formats, including structured, semi-structured, and unstructured.

This phenomenon holds profound significance across numerous domains, from businesses using analytics to gain insights into customer behavior and optimize operations to healthcare institutions leveraging it for disease prediction and treatment enhancement and scientific research that harnesses it for data-driven discoveries.

Editor’s Choice

  • The big data market will reach $103 billion by 2027.
  • Poor quality imposes a significant economic burden on the United States, costing the economy as much as $3.1 trillion annually.
  • In 2020, each individual contributed a staggering 1.7 megabytes within a second.
  • Furthermore, daily production by internet users amounts to an astounding 2.5 quintillion bytes.
  • Managing unstructured is a challenge faced by 95% of businesses.
  • An overwhelming 97.2% of organizations are making investments in the realms of data and artificial intelligence.
  • Using analytics, Netflix has achieved remarkable cost savings, tallying up to an impressive $1 billion annually in customer retention efforts.
  • Projections suggest that the world is poised to generate a staggering 181 zettabytes by 2025.

Global Big Data Market Size

  • The big data market has witnessed a continuous and impressive expansion over the years, reflecting its growing significance in the global digital landscape. In 2017, the market was valued at 35 billion dollars, marking the beginning of this upward trend.
  • This momentum continued as investments in data technology surged to 42 billion dollars in 2018 and increased to 49 billion dollars in 2019.
  • The year 2020 saw a substantial leap, with the market reaching 56 billion dollars, and this trajectory of growth continued consistently into 2021, when the market size reached 64 billion dollars.
  • Projections indicate that this trend will persist, with the market anticipated to reach 70 billion dollars in 2022, 77 billion dollars in 2023, 84 billion dollars in 2024, and 90 billion dollars in 2025.
  • The market’s ascent will continue, reaching 103 billion dollars by 2027.

Big Data Market Revenue by Segment

  • The big data market has expanded and demonstrated a dynamic composition of its revenue streams over the years. In 2017, the total revenue reached 35 billion dollars, with services contributing 14 billion dollars, hardware generating 10 billion dollars, and software accounting for 11 billion dollars.
  • The following year, in 2018, the market’s total revenue grew to 42 billion dollars, with services increasing to 16 billion dollars, hardware to 12 billion dollars, and software to 14 billion dollars.
  • In 2020, the total revenue surged to 56 billion dollars, services grew to 21 billion dollars, hardware reached 15 billion dollars, and software expanded to 20 billion dollars.
  • This trend persisted into 2021, with a total revenue of 64 billion dollars, services at 24 billion dollars, hardware at 16 billion dollars, and software at 24 billion dollars.
  • Looking ahead, projections indicate sustained growth, with the market expected to achieve a total revenue of 103 billion dollars by 2027, reflecting the increasing importance of data-related services, hardware, and software in the evolving digital landscape.

Revenue Share of Top Big Data and Analytics

  • In the domain of revenue distribution for services in 2020, distinct sectors held varying shares of the market. Audience measurement emerged as a significant player, commanding a substantial 23.2% of the revenue share, reflecting the importance placed on gauging audience engagement and response.
  • Data, text, and predictive analytics followed closely, securing an 18.4% share, underscoring the demand for data-driven insights and predictive modeling.
  • Information technology services represented 13% of the revenue, highlighting the reliance on IT infrastructure and support.
  • Custom research services claimed 9.8% of the market share, signifying the need for tailored research solutions.
  • Syndicated research services rounded out the landscape with a 7.1% share, catering to the broader market’s information needs.

Fastest Growing Categories By Technology

  • The technology landscape is marked by varying growth rates, as indicated by the five-year Compound Annual Growth Rates (CAGR) for specific segments. The non-relational analytic store sector leads the pack with robust expansion, demonstrating a remarkable CAGR of 38.6%.
  • Close behind, the cognitive software platform sector boasts a substantial CAGR of 23.3%, reflecting the growing adoption of advanced AI and machine learning solutions.
  • Content analytics follows suit with a notable CAGR of 17.3%, while search systems exhibit steady growth at 16.6%.
  • IT services, a fundamental component of the technology ecosystem, maintain a healthy CAGR of 14.6%.

Volume of Data Consumed

  • The volume generated and processed globally has witnessed an extraordinary surge over the past decade, reflecting the digital transformation of society and business. In 2010, the world produced two zettabytes (ZB) of data, a considerable amount.
  • However, this was just the beginning of an exponential growth trend. By 2011, the volume had already tripled to 5 ZB; by 2013, it had nearly quadrupled to 9 ZB.
  • However, the most remarkable leap was observed in 2020, as volume surged to an astonishing 64.2 ZB.

Global Penetration

  • Each day, an astounding 2.5 quintillion bytes of data, equivalent to 2.5 followed by 18 zeros, is generated, approximately 2.3 trillion gigabytes.
  • By 2020, data creation was expected to reach a staggering 40 zettabytes, indicating a 300% increase compared to 2015.
  • In the past two years alone, humans have produced 90% of all ever generated on Earth.
  • In just one second, individuals collectively generate 1.7 megabytes of fresh information.
  • On average, users spend approximately 6 hours and 42 minutes online daily, with humanity projected to spend a collective 1.2 billion years online in 2019.

Global Spending

  • The investment in big data has witnessed a steady and substantial rise over the years, reflecting its growing importance across industries. In 2015, spending reached 122.0 billion USD, marking the initial steps of a significant trend.
  • This trend continued with investments increasing to 130.1 billion USD in 2016 and 149.0 billion USD in 2017.
  • By 2022, the commitment had substantially intensified, with investments reaching a remarkable 274.3 billion USD

Industries Served by Big Data and Analytics

  • Big data significantly impacts various industries and sectors, with its utilization varying in percentage terms. Leading the charge are the Media, Advertising, and Entertainment sectors at 32.0%, and the Healthcare Products, Services, and OTC Medicines sectors closely following at 31.4%. These industries leverage to enhance marketing strategies, personalize content, and improve healthcare services.
  • Meanwhile, Consumer Durables, Non-Durables (12.1%), Government, Associations, Non-Profits, and Public Service (10.2%) sectors also tap into improved decision-making and Efficiency.
  • In the Technology sector, big data usage stands at 5.0%, with Financial Services and Insurance at (4.0%).
  • The Telecommunications (3.0%), Consulting (2.5%), Automotive (1.9%), Retailers/Wholesalers (1.7%), and Education (1.2%) sectors also recognize their potential to drive innovation and competitiveness within their respective domains.

Data Centers around the Globe

  • The United States has a substantial 2,701 data centers, highlighting its status as a technological powerhouse.
  • Germany follows with 487 data centers, demonstrating its strong technological infrastructure, while the United Kingdom closely trails with 456 centers.
  • China, a burgeoning tech giant, boasts 443 data centers, further emphasizing its technological prowess.
  • Canada (328), Australia (287), Netherlands (281), France (264), Japan (207), Russia (172), Mexico (153), Brazil (150), India (138), Poland (136), and Italy (131) all contribute significantly to the global network of centers.

Adoption of Big Data By Companies

  • Executives increasingly recognize the pivotal role in driving innovation, with 59.5% stating that they actively promote innovation.
  • Nearly half, or 47.6%, are engaged in competitive strategies rooted in data and analytics, while 46.9% view as a valuable business asset.
  • A significant portion, 31%, has successfully transitioned into data-driven organizations, and 28.3% have cultivated a culture prioritizing data utilization.
  • Notably, in 2020, 64.2% reported using data to fuel innovation, marking a 4.7% point increase from the previous year.
  • Moreover, 37.8% have succeeded in establishing data-driven organizations, representing a substantial 6.8% point increase from the previous year.

Benefits

  • Leveraging big data, Netflix achieves impressive cost savings of $1 billion annually in retaining its customers.
  • The potential for businesses to save a staggering $1 trillion through the Internet of Things (IoT) by 2020 represents a significant financial impact.
  • Looking ahead, the projected influence of Artificial Intelligence (AI) is substantial, with an estimated financial impact of $40 billion by 2025.
  • Companies that harness data experience an 8-10% increase in profits, underscoring the value of data-driven strategies.
  • Moreover, information presented in the form of narratives is 22 times more memorable than raw facts, highlighting the power of storytelling in conveying.

The Cost of Big Data

  • Annually, the United States grapples with a staggering cost of $3.1 trillion due to subpar quality, significantly impacting its economy.
  • 91% of companies express concern that inadequate quality leads to revenue wastage.
  • Furthermore, 79% of corporate leaders believe that failing to adopt strategies risks their competitive standing and jeopardizes their long-term survival.
  • To address this, 83% of enterprise executives actively pursue big initiatives to secure a competitive edge.
  • Additionally, businesses that incorporate practices enjoy a 10% reduction in overall operational expenses, highlighting the tangible benefits of data-driven approaches.

Investments

  • Big Data In the realm of investment in 2020, various sectors exhibited distinct priorities.
  • A significant portion, 53.6%, was dedicated to transformation initiatives, strongly emphasizing using drive substantial organizational changes.
  • Innovation was another prominent focus, with 26.8% of investments geared towards fostering new and creative solutions.
  • A smaller but noteworthy allocation of 8.5% was dedicated to competition-related strategies, indicating the role in gaining a competitive edge.
  • Meanwhile, cost-saving endeavors accounted for 6.1% of investments, underlining the potential for data to optimize operations and reduce expenses.
  • Lastly, regulation-related investments represented 4.9% of the total, demonstrating the importance of compliance and governance in the evolving landscape of big data utilization.

Challenging Aspects

  • A substantial portion of data, specifically 88%, tends to be overlooked and not thoroughly examined. For most companies, just 12% of their receives comprehensive analysis, indicating a significant untapped potential.
  • A noteworthy 40% of businesses frequently grapple with managing unstructured, emphasizing this challenge.
  • Furthermore, 95% of businesses find managing unstructured a pressing need. There is a level of uncertainty regarding accuracy for 27% of individuals.

Positive Aspects

  • On a positive note, a solid 80% of leaders actively assess the impact of their investments in data analytics.
  • Among these leaders, 60% possess predictive analytics capabilities, and a substantial 85% have various shared resources for analytics purposes.
  • A near-universal consensus prevails, with 99% of organizations recognizing the pivotal role in achieving marketing success.
  • For 75% of leaders, growth represents the primary source of value derived from data analytics, while they are 2.2 times more likely to have established formal career paths incorporating analytics.
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Tajammul Pangarkar

Tajammul Pangarkar

Tajammul Pangarkar is a CMO at Prudour Pvt Ltd. Tajammul longstanding experience in the fields of mobile technology and industry research is often reflected in his insightful body of work. His interest lies in understanding tech trends, dissecting mobile applications, and raising general awareness of technical know-how. He frequently contributes to numerous industry-specific magazines and forums. When he’s not ruminating about various happenings in the tech world, he can usually be found indulging in his next favorite interest - table tennis.

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