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According to App Revenue Statistics, In the digital age, mobile applications have become a significant part of our daily lives, offering a wide range of services, entertainment, and productivity tools. With the increasing popularity of smartphones and tablets, the app industry has experienced tremendous growth, leading to substantial app revenue generation.
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- In 2022, the global app revenue market reached $142 billion, showing a significant increase from previous years.
- The Apple App Store accounted for approximately 65% of global app revenue, while Google Play contributed around 35%.
- Gaming apps continue to dominate revenue, accounting for over 70% of total revenue in 2022.
- In-app purchases (IAPs) remain the primary source of revenue, representing around 50% of total app revenue.
- The global mobile advertising market is projected to reach $400 billion by 2026, driven by the increasing adoption of in-app advertising.
- Subscription-based apps have experienced significant growth, with subscription revenue reaching $13 billion in 2021, marking a 34% year-over-year increase.
- Asia-Pacific is the largest mobile app market in terms of revenue, accounting for approximately 40% of global app revenue.
- China is the leading country in terms of revenue, followed by the United States and Japan.
App Revenue General Statistics
- G-Play Store app in the 3rd quarter of 2022: $10.38 billion worldwide.
- Apple App Store revenue from in-app purchases, subscriptions, and premium apps in the most recent quarter: $21.1 billion.
- Apple App Store revenue decreased by 3% compared to the previous quarter.
- iOS game revenues increased by 8.9% to $52.28 billion in 2021.
- iOS accounted for 57.6% of all mobile gaming revenue.
- Number of apps available in the Apple App Store during the second quarter of 2022: 2.18 million.
- The availability of apps on iOS increased by 5% compared to the previous quarter.
- The global monthly in-app spend per user, per app, is $0.50. The average in-app purchase per user differs for Android and iOS users. The average prices are 0.47 cents for Android and $1 for iPhone owners.
- 98% of Google Play revenue comes from “freemium” apps.
- The market had around 1 million low-quality apps as of 2023.
- TikTok wins the race when it comes to non-game revenue.
- App Store app downloads grew by 1.99%, while Google’s decreased by 11.6% in 2022.
- The top app categories by consumer spending worldwide are games, entertainment, and social networking.
- Most consumer spending on apps goes to gaming apps through in-app purchases. However, in 2023, paid subscriptions as a revenue stream will become more prevalent in non-game apps.
- Just over 62% of all mobile users in the US have games on their smartphones.
- On Google Play, 97% of all apps are free.
- There were 87,000 new applications in February 2023 alone on the Google Play Store.
- Estimations suggest that 50% of non-game apps and an even higher 79% of game apps use in-app purchases alone or as a part of their monetization stream mix.
App Revenue Statistics by Platform
- The mobile app revenue estimate is expected to reach $613 billion by 2025. (Statista)
- There will be roughly 3.553 million apps for Android devices on the Google Play Store in 2023. Conversely, there are roughly 1.642 million apps in the Apple App Store.
- The applications market is growing, as there is a prediction that the mobile app revenue estimation will reach $935 billion by 2023.
- Mobile apps help businesses increase brand recognition, boost client loyalty, and gain profit.
- 142.6 billion apps were downloaded from the iOS App Store in 2022. (Business of Apps)
- The total downloads of all apps from the iOS App Store were 142.6 billion, while there were 110 billion app downloads from the Google Play Store in 2022.
- By 2026, consumer spending on the App Store will be approximately $161 billion. (Statista)
- By 2026, consumer spending on Google Play and App Stores will total $233 billion. An estimated 5% of users spend money on in-app purchases. Most of them are based in Asia, North America, and Europe.
- App sales statistics show 48.2% of all mobile app earnings are from In-app purchases. Paid app revenue comes second, with 37.8% of the total.
Gaming Apps Statistics
- Gaming apps dominate the app market in terms of revenue and popularity.
- The global mobile gaming market was valued at $77.2 billion in 2020.
- In 2020, mobile gaming accounted for 58% of the total gaming market revenue.
- The average mobile gamer spends 3 hours and 40 minutes per week playing games.
- The number of mobile gamers worldwide is projected to reach 3.3 billion by 2023.
- In 2020, the top-grossing mobile game worldwide was “PUBG Mobile,” generating $1.16 billion in revenue.
- Freemium games, which are free to download but offer in-app purchases, are the most popular revenue model in gaming apps.
- In-app purchases in gaming apps accounted for 48.2% of all mobile app earnings. (Source: Business of Apps)
- The average revenue per daily active user (ARPDAU) for gaming apps is around $0.32.
- The top gaming genres in terms of revenue include strategy, role-playing, and action games.
- Gaming apps often rely on in-app advertisements, sponsorships, and collaborations with brands to generate additional revenue.
- Popular gaming apps create opportunities for esports, live streaming, and community engagement, contributing to their revenue streams.
- App Annie estimates that mobile gaming revenue will reach $120 billion by 2023.
Highest Grossing Apps of All Time
- Clash of Clans has generated a revenue of $7 billion.
- Candy Crush Saga holds a revenue of $4.6 billion.
- Pokémon GO has earned $3.1 billion in revenue.
- Clash Royale has achieved a revenue of $2.3 billion.
- Honor of Kings has generated a revenue of $1.9 billion.
- PUBG Mobile holds a revenue of $1.5 billion.
- Fate/Grand Order has earned $1.4 billion in revenue.
- Gardenscapes and Coin Master have both generated a revenue of $1.3 billion.
- Lineage M also holds a revenue of $1.3 billion.
Top Grossing Apps and Games in the United Kingdom 2022
- Disney+ generated 46 million in revenue, making it the highest-earning app on the list.
- Roblox followed closely behind with 39 million in revenue.
- Tinder ranked third, with a revenue of 38 million.
- Coin Master generated 37 million in revenue, securing the fourth position.
- TikTok earned 36 million in revenue, placing it fifth on the list.
- Candy Crush Saga, a popular mobile game, generated 34 million in revenue.
- YouTube, the well-known video-sharing platform, earned 24 million in revenue.
- Bumble, a dating app, had a revenue of 18 million.
- Duolingo, an app for language learning, earned 17.3 million in revenue.
- Royal Match, a mobile puzzle game, closely followed with a revenue of 17.2 million.
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