Top 10 Track and Trace Solutions Companies | Robust Growth

Tajammul Pangarkar
Tajammul Pangarkar

Updated · Dec 27, 2023

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Track and Trace Solutions Market Overview

Track and trace solutions, widely employed in different sectors, oversee item movement using technologies such as barcodes, RFID, GPS, and IoT sensors, enabling real-time tracking. They serve industries like supply chain, pharmaceuticals, food safety, healthcare, and manufacturing, enhancing visibility, efficiency, and regulatory compliance.

These solutions offer advantages like improved visibility, efficiency, and counterfeiting prevention while facing challenges like costs, integration complexities, and data security concerns.

Market Drivers

The global track and trace solutions market is seeing robust growth driven by factors like stringent regulations, concerns about counterfeit products, supply chain optimization needs, and the expansion of e-commerce. The pharmaceutical industry’s serialization requirements and a growing focus on patient safety further propel adoption.

Advancements in technology, including the Internet of Things, make it increasingly feasible to implement these solutions. Moreover, consumer demand for transparency and government initiatives to combat illicit trade contribute to the market’s expansion.

Market Size

The worldwide track and trace solutions market, valued at approximately $2 billion in 2019, is projected to grow at a 13% compound annual rate.

List of Major Companies

 These are the top ten companies operating in the Track and Trace Solutions Market:

Zebra-Technologies

Company Overview

Establishment Year1969
HeadquarterLincolnshire, Illinois, U.S.
Key Management William Burns (CEO)
Revenue (US$ Bn)$ 5.7 Billion (2022)
Headcount~ 10,500 (2022)
Websitehttp://www.zebra.com/

About Zebra Technologies

Zebra Technologies Corporation, headquartered in Illinois, USA, is a global leader in track and trace solutions. Their diverse portfolio includes barcode printers, RFID systems, and software, serving industries worldwide.

Zebra is known for its innovation and presence in healthcare, retail, and e-commerce, where its solutions enhance efficiency and customer experiences. They also prioritize sustainability in their operations. With a commitment to continuous innovation, Zebra Technologies remains at the forefront of the industry, helping businesses improve supply chain visibility.

Geographical Presence

Zebra Technologies Corporation has a significant global presence, with operations spanning various regions and countries. Their geographical presence is extensive, covering North America, Europe, Asia-Pacific, Latin America, and the Middle East.

The company’s worldwide reach enables them to serve customers in over 100 countries, making them a truly global provider of track and trace solutions.

Recent Developments

  • In November 2023, Zebra Technologies Corporation, a prominent digital solutions provider, announced that Rockland Trust Bank has chosen Zebra Workcloud™ software solutions to enhance branch operations, ensure compliance, and boost productivity, ultimately improving the customer experience.
  • In November 2023, Zebra Technologies Corporation announced that Dunex has successfully deployed Zebra’s warehouse solution at its Sunter and Karawang warehouses, leading to improved operational efficiency.

Cognex

Company Overview

Establishment Year1981
HeadquarterNatick, Massachusetts, United States
Key ManagementRobert Willett (President and CEO)
Revenue (US$ Bn)$ 876 M (2020)
Headcount~ 2000 (2022)
Websitehttp://www.cognex.com/

About Cognex Corporation

Headquartered in Natick, Massachusetts, Cognex Corporation is a global leader in industrial barcode readers and machine vision solutions, with a primary focus on track and trace applications.

Founded in 1981, the company serves diverse industries worldwide, playing a critical role in automating processes, ensuring quality, and improving efficiency, especially in manufacturing, logistics, and retail. Their solutions excel in accurate data capture, identification, and verification, making significant contributions to improved traceability and product quality.

Geographical Presence

Cognex Corporation is a global leader in machine vision and industrial barcode solutions, with headquarters in Natick, Massachusetts, USA.

They have a widespread presence across North America, Europe, Asia-Pacific, and Latin America, and some presence in the Middle East and Africa.   

Recent Developments

  • In September 2023, Cognex Corporation, a global leader in industrial machine vision, unveiled the DataMan380 fixed-mount barcode reader. This innovative device employs advanced optics and integrated AI to boost efficiency in logistics and manufacturing operations.
  • In September 2023, Cognex Corporation launched the In-Sight SnAPP vision sensor, which redefines simplicity, accuracy, and functionality in industrial sensors. This move into the vision-sensing market is anticipated to expand the company’s market presence by an extra $1 billion.

Siemens

Company Overview

Establishment Year1847
HeadquarterMunich, Germany
Key ManagementRoland Busch (CEO)
Revenue (US$ Bn)$ 84.3 Billion (2022)
Headcount~ 320,000 (2023)
Websitehttps://www.siemens.com/

About Siemens

Siemens AG, founded in 1847 and headquartered globally, is a conglomerate with diverse interests, including track and trace solutions. As an industrial automation leader, Siemens offers solutions for improved manufacturing efficiency and supply chain transparency.

They have a strong presence in pharmaceuticals and healthcare, ensuring compliance with regulations and patient well-being. With a global footprint and a dedication to innovation and sustainability, Siemens plays a key role in enhancing operations across industries worldwide.

Geographical Presence

Siemens AG is a globally recognized technology company with a vast geographical presence. Headquartered in Munich, Germany, it operates extensively across Europe, North America, Asia, the Middle East, Africa, and Latin America, serving a wide range of industries. Siemens also has a notable presence in Australia and New Zealand.

Recent Development

  • In December 2023, Mecalux and Siemens teamed up to leverage their expertise in industrial automation. Together, they aim to enhance picking operations in warehouses and logistics centers through a new solution utilizing artificial intelligence. This solution is built upon Siemens Xcelerator, an open digital business platform featuring software, IoT-enabled hardware, a network of partners, and a marketplace.
  • In December 2023, Siemens announced its purchase of BuntPlanet, a tech firm based in San Sebastian, Spain. BuntPlanet’s widely praised software is employed worldwide to aid customers with diverse solutions, such as smart metering, water quality monitoring, asset management, and the integration of hydraulic models and artificial intelligence to detect problems like water network leaks.

Honeywell

Company Overview

Establishment Year1906
HeadquarterCharlotte, North Carolina, U.S.
Key ManagementVimal Kapur (CEO)
Revenue (US$ Bn)$35.4 Billion (2022)
Headcount~ 100,000 (2023)
Websitehttp://honeywell.com/

About Honeywell International

Honeywell International Inc., based in Charlotte, North Carolina, is a prominent conglomerate with a diverse business portfolio, including track and trace solutions. With a global presence, they serve various industries and prioritize safety, productivity, and efficiency.

Honeywell’s track and trace systems enhance manufacturing processes and supply chain visibility, notably in pharmaceutical serialization to meet regulatory requirements. Known for their innovation, Honeywell customizes solutions to meet industry-specific needs, improving operations and product traceability.

Geographical Presence

Honeywell International Inc. is a global corporation with a wide-reaching presence across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. In the U.S., it has its headquarters and numerous facilities, while in Europe, it maintains a robust presence.

Serving markets in China, India, Latin America, and the Middle East, Honeywell offers diverse products and services to various industries in these regions.

Recent Developments

  • In December 2023, in partnership with Enterprise Mobility Management (EMM) provider SOTI, Honeywell reached a significant achievement by remotely managing over one million devices globally. Their collaboration, combining Honeywell’s mobile computers with SOTI’s mobility management solutions, enables businesses to extend the life of their hardware by allowing remote monitoring, diagnosis, and repair, surpassing traditional hardware lifecycles.
  • In December 2023, Honeywell acquired the Global Access Solutions business for $4.95 billion in cash. This move will strengthen Honeywell’s building automation capabilities and establish it as a top provider of digital-era security solutions.

Korber

Company Overview

Establishment Year1946
HeadquarterHamburg, Germany
Key ManagementStephan Seifert (Chairman of the Group Executive Board
Revenue (US$ Bn)$2.57 B (2022)
Headcount~ 12,798 (2022)
Websitehttp://www.koerber.com/

About Körber AG

Headquartered in Hamburg, Germany, Körber AG is a global technology firm offering diverse solutions, including track and trace, to industries worldwide.

Renowned for its specialization in pharmaceutical serialization and supply chain enhancement, Körber aids businesses in boosting efficiency and meeting regulations. Their commitment to innovation and customized solutions positions Körber as a valuable partner for businesses seeking operational improvement and product traceability on a global scale.

Geographical Presence

Körber AG, a global technology group, has a widespread geographical presence. Headquartered in Hamburg, Germany, the company operates extensively in Europe, North America, and the Asia-Pacific region, with offices and subsidiaries in various countries. They have a growing presence in Latin America, Africa, and the Middle East, serving customers in diverse industries with their solutions.

Recent Developments

  • In December 2023, Körber entered into a close partnership and plans to acquire a minority stake in Franz Ziel GmbH, a company specializing in pharmaceutical solutions and aseptic process equipment. Franz Ziel is a leader in isolator technologies in the pharmaceutical industry.
  • In December 2023, Körber sold its Tissue Business Area to Valmet, a global technology and services firm.

Axway-Software

Company Overview

Establishment Year2000
HeadquarterScottsdale, Arizona, U.S.
Key ManagementPatrick Donovan (CEO)
Revenue (US$ Bn)$ 336.9 Million (2022)
Headcount~ 1,888 (2022)
Websitehttp://axway.com/

About Axway Software

Axway Software, based in Phoenix, Arizona, is a global technology company specializing in data management and security solutions, including track and trace offerings.

A strong presence in data integration, API management, and cybersecurity, Axway delivers track-and-trace solutions that bolster supply chain visibility and uphold data security and compliance, notably in sectors like healthcare and pharmaceuticals. Their global presence and innovation-driven approach enable tailored track and trace solutions designed to enhance data management and product traceability for diverse industries.

Geographical Presence

Axway, a global software company specializing in data integration and API management, maintains a strong international presence.

With offices in North America, Europe, Asia-Pacific, Latin America, and the Middle East, Axway serves a diverse range of customers worldwide.

Recent Developments

  • In June 2023, Axway joined forces with the data access network Akoya to revolutionize the sharing of customer information with third-party apps. In this collaboration, both companies have adopted standardized APIs based on the Financial Data Exchange (FDX) standard. This approach ensures secure and transparent sharing of customer data, eliminating the need for screen scraping, and aligning with the CFPB rules on Personal Financial Data rights.
  • In April 2023, Axway completed the acquisition of AdValvas, a European specialist in e-invoicing processes. This strategic move strengthens Axway’s leadership in B2B integration and introduces additional expertise in invoicing and compliance. This includes integrated support for Peppol and the VAT reform in France, along with compliance with various global Business-to-Government (B2G) and Business-to-Business (B2B) e-invoicing requirements.

Datalogic

Company Overview

Establishment Year1972
HeadquarterLippo di Calderara di Reno, Italy
Key ManagementValentina Volta (CEO)
Revenue (US$ Bn)$ 702.5 Million (2022)
Headcount~ 3000 (2022)
Websitehttps://www.datalogic.com/

About Datalogic

Datalogic S.p.A., headquartered in Bologna, Italy, is a global technology company specializing in innovative track and trace solutions and automation technologies.

With a strong presence in automatic data capture and process automation, Datalogic serves diverse industries including retail, manufacturing, transportation, logistics, and healthcare. They excel in barcode scanning and RFID technologies crucial for real-time tracking and traceability of products and assets.

Geographical Presence

Datalogic S.p.A. is an Italian company with a global reach. They have offices, manufacturing facilities, and distribution centers in various regions, including Europe, North America, Asia-Pacific, Latin America, and the Middle East and Africa. Datalogic serves industries like retail, healthcare, manufacturing, and logistics in these markets.

Recent Developments

  • In December 2023, Datalogic S.p.A. obtained a minority stake in Oversonic Robotics Srl Benefit Corporation, a forward-thinking software firm specializing in cognitive computing systems for robotics.
  • In July 2023, Datalogic introduced the Gryphon 4500 Fixed Series, a versatile device designed for self-service applications in manufacturing, retail, healthcare, and transportation & logistics. It offers strong performance in a compact form, making it perfect for kiosks, information points, self-check-in, and access control systems.

Accenture

Company Overview

Establishment Year1989
HeadquarterDublin, Ireland
Key ManagementJulie Sweet (Chair and CEO)
Revenue (US$ Bn)$ 64.1  Billion (2023)
Headcount~ 733,000 (2023)
Websitehttps://www.accenture.com/

About Accenture

Headquartered in Dublin, Ireland, Accenture plc is a global technology and consulting firm renowned for its wide-ranging services, including track and trace solutions. With expertise in digital technologies such as blockchain, IoT, and data analytics, Accenture focuses on enhancing supply chain visibility and efficiency for organizations.

Their tailored solutions, delivered across various industries, reflect their commitment to innovation and digital transformation, ultimately improving operations and product traceability on a global scale.

Geographical Presence

Accenture plc is a worldwide management consulting and professional services firm. It has a broad global presence, with offices in North America, Europe, Asia-Pacific, Latin America, the Middle East, Africa, and other regions. Major cities like New York, London, Mumbai, and Dubai host significant operations.

Recent Development

  • In December 2023, Accenture acquired Jixie, a media and marketing tech company. They will integrate Jixie’s intelligent digital marketing platform and team into Accenture, specifically into Accenture Song, their tech-focused creative group. This strategic move aims to help Indonesian clients enhance customer engagement, deliver personalized experiences, and drive sustainable business growth.
  • In December 2023, Accenture acquired Rabbit’s Tale, a creative and digital experience agency based in Bangkok. This acquisition enhances the regional creative, brand, and data capabilities of Accenture Song and enables its clients in Thailand to create and improve digital experiences throughout the customer journey.

SAP

Company Overview

Establishment Year1972
HeadquarterWürttemberg, Germany
Key ManagementChristian Klein (CEO)
Revenue (US$ Bn)$ 33.1 Billion (2022)
Headcount~ 111,961 (2022)
Websitehttp://sap.com/

About SAP

SAP SE, headquartered in Walldorf, Germany, is a global software company specializing in business solutions, including track and trace offerings. Their focus on supply chain management, compliance, and real-time tracking technologies makes them a valuable partner for industries like manufacturing, pharmaceuticals, and logistics.

SAP provides track-and-trace solutions to improve product visibility, operational efficiency, and compliance for businesses across different sectors.

Geographical Presence

SAP SE is a global enterprise software company headquartered in Walldorf, Germany. It has a widespread presence worldwide, with regional headquarters in key locations like North America, Asia Pacific, and Latin America.

SAP serves organizations across Europe, North America, Asia-Pacific, Latin America, the Middle East, Africa, and other regions.

Recent Developments

  • In December 2023, CensaNext, the technology arm of WayCool Foods, partnered with SAP India to drive innovation in technology and reshape opportunities for emerging startups.
  • In October 2023, SAP SE revealed that Tata Projects Limited, a rapidly growing technology, engineering, procurement, and construction firm in India, is expediting its business transformation using the RISE with SAP solution and complementary cloud solutions.

IBM

Company Overview

Establishment Year1911
HeadquarterArmonk, New York, United States
Key ManagementArvind Krishna (Chairman & CEO)
Revenue (US$ Bn)$ 60.5 Billion (2022)
Headcount~ 288,300 (2022)
Websitehttps://www.ibm.com/

About IBM

IBM, based in Armonk, New York, is a renowned global technology company that provides a wide array of solutions, including track and trace offerings, to businesses worldwide. IBM’s track and trace solutions are tailored for various industries such as manufacturing, pharmaceuticals, and healthcare, ensuring compliance and supply chain optimization.

IBM assists organizations in enhancing visibility, efficiency, and product traceability, making them a valuable partner across diverse sectors.

Geographical Presence

IBM is a global technology and consulting company with a broad geographic presence. It operates in North America, including the United States, Canada, and Mexico, as well as Europe, Asia-Pacific, Latin America, the Middle East, Africa, and other regions.

Recent Developments

  • In December 2023, Dun & Bradstreet and IBM teamed up in a strategic partnership, merging Dun & Bradstreet’s Data Cloud with IBM’s Watson to support organizations in responsibly advancing their use of generative AI.
  • In November 2023, Boehringer Ingelheim and IBM entered into an agreement allowing Boehringer to utilize IBM’s foundational model technologies in the exploration of new candidate antibodies for the development of effective therapies.
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Tajammul Pangarkar

Tajammul Pangarkar

Tajammul Pangarkar is a CMO at Prudour Pvt Ltd. Tajammul longstanding experience in the fields of mobile technology and industry research is often reflected in his insightful body of work. His interest lies in understanding tech trends, dissecting mobile applications, and raising general awareness of technical know-how. He frequently contributes to numerous industry-specific magazines and forums. When he’s not ruminating about various happenings in the tech world, he can usually be found indulging in his next favorite interest - table tennis.

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