Table of Contents
Digital Signage Market Overview
Digital signage is a versatile communication tool employing digital displays, such as LED screens or projectors, to convey messages, information, and advertisements to targeted audiences. Key components include display screens, media players, a content management system (CMS), and connectivity. It finds application in various settings, from indoor spaces like retail stores and corporate offices to outdoor billboards and interactive displays in museums and educational institutions.
It offers benefits such as engagement, flexibility, interactivity, cost-efficiency, and remote management, making it valuable for retail, transportation, education, corporate, healthcare, and hospitality sectors. Effective content design and regular updates are crucial, but challenges like content management, hardware maintenance, and security must be addressed. Despite these challenges, digital signage continues to evolve and enhance how businesses and organizations communicate with their audiences effectively.
Market Drivers
The digital signage market is driven by factors such as enhanced customer engagement through dynamic content, cost-efficiency compared to traditional signage, real-time content updates, interactivity with touchscreens, remote management for multiple displays, improved analytics, advancements in display technology, integration with IoT and AI, regulatory compliance requirements in certain industries.
The growth of the retail and hospitality sectors, and the pandemic’s acceleration of digital signage adoption for health and safety communication. These drivers collectively fuel the ongoing expansion of the digital signage market, making it an indispensable tool for businesses and organizations aiming to enhance communication and customer experiences while staying competitive in the digital age.
Market Size
In 2023, the worldwide digital signage market reached approximately $27.1 billion, projected to grow to around $52.7 billion by 2032. From 2023 to 2032, this market is anticipated to achieve the most significant compound annual growth rate (CAGR) of approximately 7.7%.
List of Major Companies
These are the top ten companies operating in the Digital Signage Market:
Samsung
Company Overview
| Establishment Year | 1969 |
| Headquarter | Suwon, South Korea |
| Key Management | Lee Jae-yong (Executive Chairman) |
| Revenue (US$ Bn) | $ 234.1 Billion (2022) |
| Headcount | ~ 266,673 (2021) |
| Website | https://www.samsung.com/in/ |
About Samsung Electronics
Samsung Electronics, a global tech conglomerate known for its wide range of consumer electronics and digital solutions, is a significant player in the digital signage sector. In digital signage, Samsung offers an extensive array of displays, encompassing LED, LCD, and OLED screens, suitable for diverse industries.
These displays are highly regarded for their top-tier visual quality and come in various sizes and designs. Samsung also delivers interactive touchscreen solutions, software for managing content, and remote control functionalities, solidifying its position as a key player in the digital signage industry. They tailor their offerings to meet the specific needs of various sectors, strongly emphasizing sustainability and innovation.
Geographical Presence
Samsung maintains a significant global presence with manufacturing facilities, research centers, and corporate offices.
The United States, China, India, Europe, and the Asia-Pacific region are key areas where Samsung has substantial operations, including manufacturing, research and development, and consumer electronics market share. It also has a notable presence in the Middle East, Africa, Latin America, Canada, and Russia, serving various markets with a wide range of consumer electronics and technology products.
Recent Developments
- In November 2023, Samsung India unveiled new enhancements for its voice-assistant Bixby, aimed at Indian users. These additions include providing cricket match scores, including the Cricket World Cup, updating points tables, and furnishing schedules for upcoming matches.
- In November 2023, Samsung Electronics secured contracts from AMD to provide chip manufacturing services for 4 nm chips.
LG
Company Overview
| Establishment Year | 1947 |
| Headquarter | Seoul, South Korea |
| Key Management | Koo Kwang-mo (Chairman and CEO) |
| Revenue (US$ Bn) | $ 62.3 B (2023) |
| Headcount | ~ 75,000 (2023) |
| Website | https://lgcorp.com/ |
About LG Electronics
LG Electronics, a globally renowned technology company, offers a comprehensive array of digital signage solutions tailored to diverse business and organizational needs. With a focus on exceptional visual quality, their portfolio includes LED, LCD, and OLED displays in various sizes and formats.
LG’s innovation shines through ultra-thin bezels, curved displays, and interactive touchscreens, enhancing user engagement. Their content management software, including the user-friendly webOS platform, simplifies content creation and scheduling, and their commitment to sustainability is reflected in energy-efficient display technologies.
Geographical Presence
Headquartered in Seoul, South Korea, its extensive reach encompasses significant manufacturing facilities, research and development centers, and corporate offices in its home country. LG’s strong international presence includes key regions such as the United States, China, India, Europe, Asia-Pacific, the Middle East, Africa, Latin America, Canada, and Russia.
Recent Developments
- In July 2023, LG Electronics disclosed its intention to allocate $39.5 billion (equivalent to 50 trillion won) towards research and development, facility enhancements, and strategic investments to achieve sales of $79 billion (100 trillion won) by 2030, marking a significant increase from the $51.4 billion (65 trillion won) it recorded in 2022.
- In June 2023, LG Electronics introduced Apple AirPlay functionality on select LG Pro: Centric Smart Hotel TV models. This collaboration with Apple enables guests to link their iPad or iPhone to the hotel room TV via a QR code.
Sony
Company Overview
| Establishment Year | 1946 |
| Headquarter | Tokyo, Japan |
| Key Management | Osamu Murao (CEO) |
| Revenue (US$ Bn) | $ 85.3 Billion (2023) |
| Headcount | ~ 113,000 (2023) |
| Website | https://www.sony.com/en/ |
About Sony Corporation
Sony Corporation, a renowned global technology and entertainment conglomerate, plays a pivotal role in the digital signage industry. They provide a wide array of products and solutions meticulously crafted to cater to the distinct requirements of diverse businesses and organizations.
Sony’s digital signage portfolio encompasses top-notch LED, LCD, and OLED displays, celebrated for their remarkable visual quality, cutting-edge image processing capabilities, and energy-efficient design. Additionally, Sony offers interactive touchscreen displays, intuitive content management software, and tailored solutions designed to address the unique needs of the retail, corporate, education, and healthcare sectors.
Geographical Presence
Japan, Sony’s home country, has its headquarters in Tokyo, manufacturing facilities, research and development centers, and corporate offices. Beyond Japan, Sony maintains a strong foothold in the United States, Europe, and the Asia-Pacific region, including countries like China, India, and Australia. Additionally, Sony serves customers and businesses in the Middle East, Africa, Latin America, Canada, and Russia.
Recent Development
- In November 2023, Sony Electronics introduced the EZ20L series of BRAVIA professional displays catering to corporate, retail, and education needs. These displays are crafted to complement the existing Sony BZ-L series and come in sizes from 43 to 85 inches.
- In September 2023, Sony revealed a free firmware update version 1.2 for its Spatial Reality Display (ELF-SR2), accompanied by a complimentary plugin. This firmware update is geared towards improving the image quality and overall performance of the ELF-SR2 system.
Panasonic
Company Overview
| Establishment Year | 1918 |
| Headquarter | Osaka, Japan |
| Key Management | Kazuhiro Tsuga (Chairman) |
| Revenue (US$ Bn) | $65.7 Billion (2022) |
| Headcount | ~ 240,198 (2022) |
| Website | https://www.panasonic.com/in/ |
About Panasonic Corporation
Panasonic Corporation, a global technology leader, actively participates in the digital signage sector by offering diverse products and solutions tailored to businesses and organizations’ unique requirements. Panasonic’s digital signage portfolio encompasses LED, LCD, and OLED displays, renowned for their top-notch visual quality and reliability.
The company also provides interactive solutions with touchscreen displays, user-friendly content management software, and industry-specific offerings catering to retail, hospitality, education, healthcare, and transportation sectors.
Geographical Presence
The company has established a formidable presence in Asia, including countries like China, India, Singapore, and Australia. Additionally, Panasonic maintains significant operations in the United States and Europe, with a strong market presence in consumer electronics and technology products.
It serves consumers and businesses in the Middle East, Africa, Latin America, Canada, and Russia, offering various consumer electronics, appliances, and industrial solutions.
Recent Developments
- In June 2023, Panasonic Connect North America broadened its range of audio and visual solutions to enhance interactive and collaborative audience experiences, catering to concert venues, lecture halls, museums, and places of worship. These new offerings prioritize flexibility and user-friendliness to deliver creative and exceptional experiences.
- In January 2020, Panasonic Corp. supplied the National Stadium in Tokyo with digital signage and audio solutions, including 600 remotely controlled digital signage systems and large displays measuring 29×104 feet on the south and 29×118 feet on the north.
NEC
Company Overview
| Establishment Year | 1899 |
| Headquarter | Tokyo, Japan |
| Key Management | Nobuhiro Endo (Chairman) |
| Revenue (US$ Bn) | $24.5 Billion (2022) |
| Headcount | ~ 118,527 (2022) |
| Website | https://www.nec.com/ |
About NEC Corporation
NEC Corporation, a recognized global technology leader, plays a significant role in the digital signage industry. They provide a wide range of products and solutions meticulously designed to meet the specific requirements of businesses and organizations.
NEC’s digital signage portfolio includes diverse displays such as LED, LCD, and OLED screens, known for their outstanding visual quality and durability. Additionally, NEC offers interactive solutions featuring touchscreen displays and user-friendly content management software.
Geographical Presence
NEC has established a robust footprint in the Asia-Pacific region, encompassing countries like China, India, Singapore, and Australia, with regional offices and manufacturing facilities. The United States features NEC’s global presence, with regional offices, research facilities, manufacturing plants, and a significant market presence across various technology sectors.
Additionally, NEC operates in several European countries, the Middle East, Africa, Latin America, Canada, and Russia, providing technology solutions and services to a diverse customer base.
Recent Developments
- In November 2023, NEC partnered with Gurobi Optimization, LLC (Gurobi) through a system integration (SI) partnership. This collaboration aims to integrate Gurobi’s advanced mathematical optimization solver, the new windowGurobi Optimizer, into NEC’s solutions.
- In November 2020, NEC Corporation achieved a significant milestone by becoming the first Japanese company to enter a Strategic Collaboration Agreement with Amazon Web Services, Inc. (AWS). In collaboration with the AWS Professional Services team, known as ProServe, NEC is poised to create a robust framework of cloud services ready for deployment.
Leyard-Optoelectronic
Company Overview
| Establishment Year | 1995 |
| Headquarter | Beijing, China |
| Key Management | Jonathan Liu (CEO) |
| Revenue (US$ Bn) | $ 11.36 Billion (2022) |
| Headcount | ~ 4,783 (2022) |
| Website | https://en.leyard.com/ |
About Leyard Optoelectronic
Leyard Optoelectronic Co., Ltd, a global leader in visual display solutions, plays a pivotal role in the digital signage sector by offering a comprehensive array of innovative products and solutions tailored to diverse business and organizational needs.
Leveraging cutting-edge LED and LCD technology, Leyard provides a wide range of digital signage displays, including fine-pitch LED video walls, high-resolution LCDs, and innovative LED solutions, recognized for their exceptional visual quality and seamless integration capabilities. The company also offers interactive solutions with touchscreen displays, content management software, and industry-specific solutions.
Geographical Presence
With its headquarters and manufacturing facilities based in China, Leyard has established a strong foothold in the Asia-Pacific region, including India, Singapore, South Korea, and Australia. The company boasts regional offices, manufacturing facilities, and a notable market presence in the United States and Europe. Leyard also caters to the Middle East, Africa, Latin America, Canada, and other regions.
Recent Developments
- In November 2023, Leyard achieved a significant milestone by obtaining DCI certification for its P0.9 Micro LED movie screen, measuring 3.8 meters in length and 2 meters in height. This certification marks the world’s first cinema-level Micro LED product to receive such recognition. It positions the company strongly regarding technology and product readiness, opening doors for Leyard to enter the household appliance market.
- In September 2023, Leyard secured a Gold Medal accolade for its innovative use of nanopores quantum dots (NPQD) technology, demonstrating impressive market performance and introducing novel applications to the industry.
Daktronics
Company Overview
| Establishment Year | 1968 |
| Headquarter | South Dakota, United States |
| Key Management | Reece Kurtenbach (President and CEO) |
| Revenue (US$ Bn) | $ 61.9 Million (2022) |
| Headcount | ~ 2,500 (2022) |
| Website | https://www.daktronics.com/en-us |
About Daktronics
Daktronics is a prominent leader in the digital signage industry, specializing in delivering comprehensive visual communication solutions tailored to the diverse needs of businesses and organizations.
Known for its innovative display technology, Daktronics offers a wide spectrum of digital signage displays, including LED video walls, outdoor digital displays, scoreboards, and LED signs, celebrated for their high-quality visuals and durability. The company’s hallmark lies in its ability to provide customized digital signage solutions that cater to specific industries such as sports, transportation, retail, education, and hospitality.
Geographical Presence
Daktronics has a strong presence throughout the United States, serving diverse industries such as sports, transportation, education, and more. Beyond the US, the company extends its reach into Canada, Europe, the Asia-Pacific region, the Middle East, and Latin America, offering tailored digital signage solutions to meet the specific needs of clients in these regions.
Recent Development
- In September 2023, Daktronics introduced “Live Channel,” an innovative solution that seamlessly integrates with and manages digital media networks in live events and sports venues. This technology extends the Daktronics Show Control System and Venus Control Suite, empowering operators to craft an immersive and engaging game-day experience across all digital screens within a facility.
- In September 2023, Daktronics expanded its partnership with the Electronic Gaming Infrastructure Company, where they created and installed 535 square meters of LED video displays at Riyadh Front Mall, a prominent esports venue in Saudi Arabia. Notably, this installation showcases Daktronics’ cutting-edge curved and flexible display modules, enhancing the visual experience within the venue.
Hewlett-Packard
Company Overview
| Establishment Year | 2015 |
| Headquarter | Texas, United States |
| Key Management | Antonio Neri (President and CEO) |
| Revenue (US$ Bn) | $ 28.5 Billion (2022) |
| Headcount | ~ 60,200 (2022) |
| Website | https://www.hpe.com/us/en/home.html |
About Hewlett Packard Enterprise
Hewlett Packard Enterprise (HPE), a global technology leader, plays a pivotal role in the digital signage sector by offering a range of products and solutions tailored to the evolving needs of businesses and organizations.
HPE’s involvement spans infrastructure solutions, providing high-performance servers, storage solutions, and networking infrastructure for reliable and scalable digital signage networks. They also offer content management software, edge computing solutions, and comprehensive security measures to ensure efficient content delivery and protect against threats.
Geographical Presence
With its headquarters in California, USA, HPE operates offices, data centers, and manufacturing facilities across North America, including the United States and Canada. The company has a strong foothold in Europe, in countries like the United Kingdom, Germany, France, and Italy.
HPE extends its reach into the Asia-Pacific region, encompassing India, China, Japan, Singapore, and Australia. Latin American nations, including Brazil and Mexico, benefit from HPE’s technology solutions, as do regions in the Middle East and Africa.
Recent Developments
- In August 2023, Hewlett Packard Enterprise (HPE) unveiled “SMB Digital Yatra,” a roadshow spanning 30 Indian cities to engage with its customers and partners. This initiative offers small and medium-sized businesses (SMBs) from various sectors a hands-on opportunity to explore HPE’s solutions. These solutions empower SMBs to advance their growth and transformation into sustainable, data-driven hybrid organizations.
- In May 2023, Hewlett Packard Enterprise (HPE) intended to acquire OpsRamp, an IT operations management (ITOM) service provider, to bolster its GreenLake portfolio. However, specific financial terms for the acquisition have not been disclosed.
Sharp
Company Overview
| Establishment Year | 1912 |
| Headquarter | Osaka Prefecture, Japan |
| Key Management | Po-Hsuan Wu (President and CEO) |
| Revenue (US$ Bn) | $ 19.2 Billion (2022) |
| Headcount | ~ 46,206 (2023) |
| Website | https://global.sharp/ |
About Sharp Corporation
Sharp Corporation, a globally recognized electronics manufacturer, is a key player in the digital signage industry, providing a comprehensive array of products and solutions to meet the diverse needs of businesses and organizations. Renowned for its high-quality LED and LCD technology, Sharp offers an extensive range of display sizes and formats that are the foundation for its digital signage solutions.
Beyond traditional displays, the company specializes in interactive touchscreen solutions facilitating engaging and dynamic digital signage experiences. The company offers user-friendly content management software and tailors its digital signage offerings to cater to specific industries such as retail, hospitality, healthcare, education, and corporate environments.
Geographical Presence
In the Asia-Pacific region, the company operates in countries like China, Taiwan, Thailand, and Malaysia. North America benefits from Sharp’s offerings, with a presence in the United States and Canada.
Across Europe, Sharp extends its reach into countries such as the United Kingdom, Germany, France, Italy, and more. Latin America, the Middle East, and Africa also experience Sharp’s electronic products and display technology, making it a trusted global player in the electronics and display industry.
Recent Developments
- In October 2023, Sharp Corporation and E Ink Holdings Inc., a leading company in electronic paper technology, joined forces to create a large A2-sized color electronic paper display featuring an IGZO backplane.
- In October 2023, Sharp Energy Solutions Europe, a prominent solar energy solutions provider, effectively supplied 900 NB-JD550 bifacial solar panels to Egypt as a vital component of a significant project initiated by the International Food Policy Research Institute (IFPRI) and backed by the Ministry of Foreign Affairs in Japan.
Hitachi
Company Overview
| Establishment Year | 1910 |
| Headquarter | Tokyo, Japan |
| Key Management | Keiji Kojima (President and CEO) |
| Revenue (US$ Bn) | $ 91.3 Billion (2022) |
| Headcount | ~ 368,247 (2022) |
| Website | https://www.hitachi.com/ |
About Hitachi
Hitachi, a global conglomerate, is a prominent participant in the digital signage industry, offering diverse products and solutions tailored to meet the specific requirements of businesses and organizations. Renowned for its high-quality LED, LCD, and projection display solutions, Hitachi provides the fundamental building blocks for digital signage applications, characterized by their reliability, visual excellence, and adaptability.
Additionally, Hitachi offers interactive touchscreen displays and whiteboards that foster engaging and interactive digital signage experiences, finding applications in education, retail, corporate settings, and more.
Geographical Presence
In the Asia-Pacific region, the company operates in countries like China, India, Thailand, Singapore, and Australia. North America benefits from Hitachi’s significant footprint, with a notable presence in the United States and Canada, spanning various industries such as technology, infrastructure, and automotive.
Across Europe, Hitachi has a strong presence in countries including the United Kingdom, Germany, France, Italy, and the Netherlands, offering comprehensive solutions and services. Latin American nations receive Hitachi’s support for infrastructure development and technology solutions, while the Middle East and Africa also benefit from the company’s presence in these regions.
Recent Developments
- In October 2023, Hitachi Vantara introduced a major update to its data storage offerings with the launch of the Hitachi Virtual Storage Platform One, a unified hybrid cloud data platform, representing a significant evolution in its current product portfolio.
- In January 2023, in collaboration with the Ministry of Energy’s oversight, Hitachi Energy entered into agreements with the Saudi Electricity Company (SEC) and ENOWA. These agreements entail the provision of three high-voltage direct current (HVDC) transmission systems to ENOWA, the utility company responsible for the NEOM region in Northwest Saudi Arabia.
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