Table of Contents
Device as a Service Market Overview
Device as a Service (DaaS) is a leasing model where companies rent hardware devices from a provider instead of purchasing them outright.
This offers cost efficiency by spreading expenses into manageable monthly or yearly fees. DaaS provides scalability, enabling businesses to adjust device quantities as needed.
It ensures access to up-to-date technology without the burden of managing upgrades. Additionally, DaaS includes maintenance, support, and management services, reducing internal IT workload.
Simplifying procurement and management, DaaS offers predictable costs and enhances security and compliance measures.
In summary, DaaS streamlines technology acquisition, maintenance, and support, providing businesses with flexibility, efficiency, and peace of mind.
Market Drivers
The global Device as a Service (DaaS) market is driven by several key factors. Firstly, a significant shift from traditional ownership to subscription-based services offers businesses flexibility and cost savings.
Additionally, the increasing complexity of IT environments and rapid technological advancements fuel demand for DaaS solutions, ensuring organizational agility and competitiveness.
The rise of remote and hybrid work models, accelerated by the COVID-19 pandemic, highlights the need for flexible technology solutions, further boosting DaaS adoption.
Moreover, the growing focus on cost optimization and efficient asset management drives the uptake of DaaS among enterprises aiming to streamline operations and boost productivity.
Overall, these drivers contribute to the robust growth of the global DaaS market, making it an integral part of modern IT strategies.
Market Size
The Global Device as a Service Market is expected to surge to approximately USD 3,075.6 Billion by 2033, soaring from USD 110.2 Billion in 2023, with a strong 39.5% CAGR projected between 2024 and 2033.
List of Major Companies
These are the top ten companies operating in the Device as a Service Market:
IBM
Company Overview
| Establishment Year | 1911 |
| Headquarter | New York, United States |
| Key Management | Arvind Krishna (Chairman & CEO) |
| Revenue (US$ Bn) | $ 61.8 Billion (2023) |
| Headcount | ~ 282,200 (2023) |
| Website | https://www.ibm.com/ |
About IBM
IBM Corporation is strengthening its presence in the Device as a Service (DaaS) sector by leveraging its expertise in hybrid cloud and AI.
Through strategic acquisitions and collaborations, IBM is expanding its portfolio. Notably, it acquired HashiCorp for $6.4 billion to enhance its hybrid cloud platform with advanced infrastructure automation capabilities.
Additionally, IBM is acquiring application modernization capabilities from Advanced to improve its consulting services for mainframe application and data modernization.
IBM also partnered with the Government of Spain to develop AI models in Spanish and co-official languages, demonstrating its dedication to AI innovation and ethical practices.
These initiatives reflect IBM’s commitment to integrating advanced technology solutions across various sectors, fostering growth and innovation in the DaaS market.
Geographical Presence
IBM Corporation has a strong global presence and is headquartered in Armonk, New York, and extends across North America, Europe, Asia-Pacific, and emerging markets.
In North America, major hubs like New York City, San Francisco, and Austin facilitate close client collaboration in vibrant technology communities.
In Europe, offices in London, Paris, and Frankfurt enhance IBM’s services and access to talent. IBM strategically positions itself in Asia-Pacific, including Tokyo, Singapore, and Sydney, to leverage rapid technological progress.
Additionally, in Latin America, Africa, and the Middle East, IBM utilizes local offices and partnerships to meet increasing demand for technology solutions.
This expansive reach reflects IBM’s commitment to global client service and innovation across various industries.
Recent Developments
- In April 2024, Spain’s government and IBM inked a Memorandum of Understanding (MoU) to enhance their collaboration in AI and AI supercomputing.
- In January 2024, IBM finalized a deal to acquire application modernization capabilities from Advanced, enriching IBM Consulting’s services for mainframe application and data modernization with a blend of expertise, tools, and insights.
Company Overview
| Establishment Year | 1998 |
| Headquarter | Mountain View, California, U.S. |
| Key Management | Sundar Pichai (CEO) |
| Revenue (US$ Bn) | $ 279.8 B (2022) |
| Headcount | ~ 178,234 (2022) |
| Website | https://about.google/ |
About Google
Google LLC actively participates in the Device as a Service (DaaS) sector, utilizing its extensive range of devices, cloud services, and AI capabilities.
Recent efforts have seen Google enhance its hardware and services, including the acquisition of Fitbit and the integration of advanced health features into devices like the Fitbit Sense smartwatch and Inspire 2 tracker.
Additionally, Google Public Sector was introduced, offering customized digital solutions to government and educational entities, prioritizing AI and cloud infrastructure for improved efficiency and security.
These endeavors underscore Google’s dedication to innovation and customer-focused solutions across sectors, strengthening its DaaS offerings.
Geographical Presence
Google LLC, headquartered in Mountain View, California, holds a significant global presence, with offices, data centers, and research facilities spanning continents.
With key hubs in Europe, such as Dublin and Zurich, and major centers in the Asia Pacific, including Tokyo and Singapore, Google strategically engages with diverse markets and talent pools.
Latin America sees notable operations in São Paulo and Mexico City, while Africa and the Middle East benefit from initiatives focused on digital skills and innovation.
Through its extensive geographical reach, Google remains committed to its mission of organizing information universally while driving innovation and empowering communities worldwide.
Recent Developments
- In June 2024, Google acquired Cameyo, a software virtualization company.
- In June 2024, Google concluded the expansion of its data center and cloud region campus in Singapore.
Accenture
Company Overview
| Establishment Year | 1985 |
| Headquarter | Dublin, Ireland |
| Key Management | Julie Sweet (CEO) |
| Revenue (US$ Bn) | $ 64.1 Billion (2023) |
| Headcount | ~ 733,000 (2023) |
| Website | https://www.accenture.com/ |
About Accenture
Accenture plc is strengthening its Device as a Service (DaaS) capabilities through strategic acquisitions and expansions.
Recently, it acquired Navisite, a managed services provider, and Arηs Group, a technology services provider focused on public sector IT projects in Europe.
These acquisitions add about 1,500 professionals to Accenture’s team and aim to accelerate clients’ cloud transformations and digital cores.
Additionally, Accenture has expanded its presence in Italy’s public sector through the acquisition of Intellera Consulting.
These moves reflect Accenture’s dedication to broadening its service offerings and assisting clients in modernizing their IT infrastructure and operations.
Geographical Presence
Accenture plc boasts a global footprint spanning over 200 cities across more than 120 countries, strategically positioning itself to serve clients worldwide.
With strong footholds in key business hubs across the Americas, Europe, and the Asia-Pacific region, Accenture maintains offices in major cities such as New York, London, Tokyo, and Singapore.
This extensive geographical presence enables Accenture to deliver innovative solutions and professional services to clients with agility and efficiency, leveraging both physical and digital connectivity to foster collaboration and knowledge sharing across borders.
Recent Development
- In April 2024, Accenture acquired Intellera Consulting, an Italian consultancy firm specializing in public administration and healthcare. This move supports Accenture’s commitment to assisting Italian public service organizations in improving and modernizing citizen services.
- In March 2024, Accenture acquired Arηs, a tech services provider dedicated to driving public sector transformation in Europe.
SAS
Company Overview
| Establishment Year | 1976 |
| Headquarter | Cary, North Carolina, U.S. |
| Key Management | James Goodnight (CEO) |
| Revenue (US$ Bn) | $3.2 Billion (2021) |
| Headcount | ~ 12,170 (2022) |
| Website | https://www.sas.com/ |
About SAS
SAS Institute is advancing in the Device as a Service (DaaS) sector by harnessing its robust analytics and AI capabilities.
Recently, the company bolstered its offerings through significant investments and strategic partnerships. In 2023, SAS announced a $1 billion investment in AI applications to revolutionize industries like banking, healthcare, and insurance within three years.
This move underscores SAS’s dedication to integrating advanced AI technologies into its DaaS solutions. Additionally, SAS acquired Vision Systems & Technology Inc., fortifying its analytics and intelligence offerings.
These endeavors align with SAS’s overarching strategy to foster innovation and deliver comprehensive, data-driven solutions to its DaaS market clientele.
Geographical Presence
The SAS Institute, headquartered in Cary, North Carolina, USA, boasts a global presence across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
With offices strategically located in major cities worldwide, SAS serves diverse industries such as finance, healthcare, telecommunications, and government.
This expansive geographical footprint underscores SAS’s commitment to providing advanced analytics solutions and software services to clients on a global scale, fostering collaboration and support across international markets.
Recent Development
- In November 2023, SAS Institute collaborated with AWS to enhance clients’ cloud data utilization, elevating value and performance.
- In July 2023, the SAS Institute partnered with Thread to provide inventive solutions for biopharmaceutical companies, updating clinical research methods.
Oracle
Company Overview
| Establishment Year | 1977 |
| Headquarter | Austin, Texas, United States |
| Key Management | Safra Catz (CEO) |
| Revenue (US$ Bn) | $49.9 B (2023) |
| Headcount | ~ 164,000 (2023) |
| Website | https://www.oracle.com/ |
About Oracle
Oracle Corporation has significantly advanced in the Device as a Service (DaaS) sector, utilizing its robust cloud infrastructure and expertise.
Recently, it announced a pioneering multi-cloud partnership with Google Cloud, integrating Oracle Cloud Infrastructure with Google Cloud services to enhance database and network capabilities.
Furthermore, Oracle plans to establish new public cloud regions in Morocco to bolster digital government initiatives.
Collaborating with OpenAI, Oracle extends the Microsoft Azure AI platform to its infrastructure, increasing AI workload capacity.
These strategic moves underscore Oracle’s dedication to innovation and its efforts to expand cloud and AI capabilities to meet diverse customer needs in the DaaS market.
Geographical Presence
Oracle Corporation boasts a vast global presence spanning over 175 countries across North America, Europe, Asia-Pacific, Latin America, Africa, and the Middle East.
Headquartered in the U.S., Oracle strategically positions offices, data centers, and research facilities in key economic hubs worldwide, including London, Tokyo, and São Paulo.
This expansive footprint enables Oracle to serve diverse markets and clientele while adapting its offerings to regional needs.
With a focus on cloud applications and platform services, Oracle remains at the forefront of digital innovation, driving technological progress and economic growth on a global scale.
Recent Developments
- In June 2024, Oracle Corporation partnered with OpenAI to expand its cloud infrastructure.
- In June 2024, Oracle Corporation partnered with Torchy’s Tacos to enhance operations across 125 US locations.
Microsoft
Company Overview
| Establishment Year | 1975 |
| Headquarter | Redmond, Washington, U.S. |
| Key Management | Satya Nadella (Chairman & CEO) |
| Revenue (US$ Bn) | $ 211.9 Billion (2023) |
| Headcount | ~ 221,000 (2023) |
| Website | https://www.microsoft.com/ |
About Microsoft
Microsoft Corporation is advancing in the Device as a Service (DaaS) sector, leveraging its cloud and AI capabilities.
It recently expanded its partnership with NVIDIA to enhance Azure’s AI infrastructure, introducing Azure NC H100 v5 VM for flexible AI solutions.
Moreover, Microsoft’s acquisition of Activision Blizzard for $68.7 billion aims to enrich its gaming portfolio and integrate popular franchises into Game Pass.
Additionally, the company launched AI initiatives like a digital ecosystem in Kenya and Copilot, an AI tool enhancing productivity.
These efforts underscore Microsoft’s commitment to innovating with AI and cloud technologies across sectors.
Geographical Presence
Microsoft Corporation, a global technology leader, maintains a robust geographical presence across continents.
Headquartered in Redmond, Washington, USA, the company has established offices and data centers in key regions worldwide.
In North America, Microsoft’s reach extends to major cities like New York and Toronto, while in Europe, hubs include London and Dublin.
The company’s presence in Asia-Pacific spans cities such as Tokyo and Singapore, reflecting its commitment to emerging markets.
Latin America is also a focal point, with offices in Mexico City and São Paulo, while the Middle East and Africa are served from hubs like Dubai and Johannesburg.
This expansive presence enables Microsoft to cater to diverse markets, drive innovation, and support digital transformation efforts globally.
Recent Developments
- In March 2024, Microsoft and NVIDIA bolstered their collaboration, incorporating advanced NVIDIA generative AI and Omniverse™ tech into Azure AI services, Microsoft Azure, Microsoft Fabric, and Microsoft 365.
- In January 2022, Microsoft acquired Activision Blizzard Inc., a prominent game developer and entertainment content publisher, to drive growth in its gaming division across various platforms, including mobile, PC, console, and cloud, while also laying the groundwork for the metaverse.
Intel
Company Overview
| Establishment Year | 1968 |
| Headquarter | Santa Clara, California, U.S. |
| Key Management | Pat Gelsinger (CEO) |
| Revenue (US$ Bn) | $ 54.2 Billion (2023) |
| Headcount | ~ 124,800 (2023) |
| Website | https://intel.com/ |
About Intel
Intel Corporation is strengthening its presence in the Device as a Service (DaaS) sector by leveraging its cutting-edge AI and semiconductor technologies.
Recently, Intel introduced the Intel Foundry, the world’s first systems foundry tailored for the AI era, to support advanced chip designs and AI-driven solutions.
Notable partnerships with industry giants like Microsoft and Arm back this initiative. Furthermore, Intel launched the new Xeon 6 processors and Gaudi AI accelerators aimed at boosting performance and energy efficiency for data center workloads.
Sustainability is also a focus, with Intel utilizing 99% renewable electricity in its factories and targeting net-zero greenhouse gas emissions by 2040.
These advancements highlight Intel’s dedication to driving innovation and efficiency in the DaaS market.
Geographical Presence
Intel Corporation, based in Santa Clara, California, has a strong global presence, operating in North America, Asia-Pacific, Europe, and beyond.
In North America, Intel runs manufacturing plants and research centers in states like Oregon, Arizona, and New Mexico.
In the Asia-Pacific region, it’s active in markets like China, India, Japan, and South Korea, with facilities and sales offices.
In Europe, Intel has research centers in Ireland, Germany, and Poland, as well as sales offices continent-wide.
It also has sales offices and partnerships in Latin America and the Middle East. This broad presence reflects Intel’s commitment to global innovation, driving technological progress while supporting local economies.
Recent Developments
- In June 2024, Intel revealed state-of-the-art technologies set to significantly speed up the AI ecosystem across various domains, spanning from data centers and the cloud to networks, edge computing, and PCs.
- In February 2024, Intel introduced Intel Foundry, a sustainable systems foundry tailored for the AI era, and expanded its process roadmap to secure leadership through the later part of this decade.
NVIDIA
Company Overview
| Establishment Year | 1993 |
| Headquarter | Santa Clara, California, U.S. |
| Key Management | Jensen Huang (CEO) |
| Revenue (US$ Bn) | $ 60.9 Billion (2024) |
| Headcount | ~ 29,600 (2024) |
| Website | https://www.nvidia.com/ |
About NVIDIA
NVIDIA Corporation is actively expanding its presence in the Device as a Service (DaaS) sector through strategic partnerships and innovations.
Recently, NVIDIA teamed up with Microsoft to integrate NVIDIA AI Enterprise software into Azure Machine Learning, providing a secure platform for AI application development.
This collaboration aims to accelerate enterprises’ AI initiatives. Additionally, NVIDIA introduced AI Enterprise integration with Azure, enhancing the development of generative AI applications.
In healthcare, NVIDIA is collaborating with Medtronic to develop AI-powered medical devices, using Clara and Holoscan technologies to enhance diagnostic accuracy and patient care.
These initiatives underscore NVIDIA’s dedication to advancing AI and cloud-based solutions across various industries.
Geographical Presence
NVIDIA Corporation, a prominent semiconductor company, maintains a significant global presence across North America, Europe, Asia-Pacific, and emerging markets.
Headquartered in Santa Clara, California, USA, NVIDIA operates research and development facilities across various states in the United States.
In the Asia-Pacific region, it has offices in key countries like China, Japan, India, and Taiwan, catering to both manufacturing and market demand.
Europe hosts NVIDIA’s offices in countries such as the United Kingdom, Germany, France, and Switzerland, serving sales and support functions.
NVIDIA’s strategic expansion into emerging markets in Latin America, Africa, and the Middle East reflects its commitment to global growth and innovation leadership in the semiconductor industry.
Recent Development
- In February 2024, ServiceNow and NVIDIA expanded their partnership by introducing telco-specific generative AI solutions to enhance service experiences.
- In May 2023, NVIDIA incorporated its AI Enterprise software into Microsoft’s Azure Machine Learning to expedite enterprises’ AI endeavors.
Qualcomm
Company Overview
| Establishment Year | 1985 |
| Headquarter | San Diego, California, U.S. |
| Key Management | Cristiano Amon (CEO) |
| Revenue (US$ Bn) | $ 35.8 Billion (2023) |
| Headcount | ~ 50,000 (2023) |
| Website | https://www.qualcomm.com/ |
About Qualcomm
Qualcomm is making notable progress in the DaaS sector by integrating advanced AI and IoT technologies into its offerings.
Recently, Qualcomm introduced new AI-ready IoT platforms designed to enhance digital transformation across various industries.
These platforms were showcased at Embedded World 2024 and are aimed at improving connectivity and processing capabilities in industrial and consumer applications.
Additionally, Qualcomm is driving the generative AI revolution by empowering developers through the Qualcomm AI Hub, which supports AI model deployment on Qualcomm devices.
The company is also focusing on automotive services, collaborating with industry leaders to deliver connected vehicle solutions.
These developments highlight Qualcomm’s commitment to expanding its DaaS offerings by leveraging its expertise in AI and IoT technologies.
Geographical Presence
Qualcomm boasts a widespread geographical presence, spanning North America, Europe, Asia Pacific, and beyond.
Headquartered in San Diego, California, North America serves as a pivotal hub for research, development, and corporate operations.
In Europe, the company maintains strategic centers in the UK, Germany, and France, fostering innovation and collaboration.
Across the dynamic Asia Pacific region, Qualcomm has established a strong foothold in key markets like China, South Korea, Japan, and India, capitalizing on opportunities in the consumer electronics and 5G sectors.
With additional engagement in regions like Latin America, the Middle East, and Africa, Qualcomm exemplifies a commitment to global innovation and technological advancement.
Recent Developments
- In April 2024, Qualcomm Technologies revealed new products and solutions to empower customers in the embedded ecosystem.
- In June 2021, Qualcomm Technologies expanded IoT support with seven new solutions for next-gen devices.
AWS
Company Overview
| Establishment Year | 2002 |
| Headquarter | Seattle, Washington, U.S. |
| Key Management | Adam Selipsky (CEO) |
| Revenue (US$ Bn) | $ 80.1 Billion (2022) |
| Headcount | ~ 10,000 (2022) |
| Website | https://aws.amazon.com/ |
About AWS
AWS has been advancing in the Device as a Service (DaaS) sector, introducing new technologies and partnerships.
At AWS in 2023, they launched the Amazon WorkSpaces Thin Client, a cost-effective, secure device tailored for enterprise needs, especially in high-turnover environments like call centers.
Furthermore, AWS debuted Amazon Q Developer, an AI-powered assistant to streamline software development, and expanded Amazon Bedrock to support custom model imports for generative AI applications.
Collaborations to integrate advanced AI and machine learning capabilities into cloud services were also announced, highlighting AWS’s dedication to innovation and providing scalable solutions across industries.
Geographical Presence
Amazon Web Services (AWS) maintains a global presence with 25 geographic regions strategically located across North America, South America, Europe, Asia Pacific, and the Middle East.
These regions, each comprising multiple availability zones, ensure optimal performance, reliability, and compliance for AWS cloud services.
By distributing data centers worldwide, AWS delivers low-latency access and enhances data sovereignty, enabling customers to comply with local regulations.
AWS continues to expand its infrastructure to meet the growing demand for cloud services, reaffirming its position as a leader in the industry.
Recent Developments
- In June 2024, AWS and Capita joined forces to integrate AI technology into call centers.
- In May 2024, AWS partnered with CrowdStrike Holdings Inc. to accelerate cybersecurity integration and cloud transformation initiatives.
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